We were lucky to catch up with Michelle Lynch recently and have shared our conversation below.

Michelle, thanks for joining us, excited to have you contributing your stories and insights. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Well Ive always loved fashion and wanted to go to a fashion based school and my parents said ‘Oh No you’re going to college’, so I went to Arizona State University and I ended up taking marketing not knowing what I wanted to do other than be in the fashion industry and I happen to go to a model call during my last year and got selected because I was tall and I did my first show as a model and someone saw me in the audience that happened to be a modeling agent and thought I had a great look and the next thing you know, I started modeling for big name designers such as Oscar de la Renta, Donna Karan, Michael Kors etc. and that took me all over the country as a model. I had a good run for 20+ years and then I start working behind the scenes and one thing lead to another leading me to work for some of the clients that booked me as a model and then I got a break to work with celebrities and start dressing them for tv, movies, film and photo shoots and the rest is history. However, these transitions were not always an easy process, I got breaks but I had to work really hard to turn my passion into a business. People think its as easy as just putting together cute outfits and dressing models but the truth of the matter is, you have to be a creative thinker and lot’s of times go against the grain or think outside the box to get what you want and you have to network and create long lasting relationships by standing out from all the others who want to do what you’re doing and that’s where you’re creativity comes into play.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Along with being a Celebrity Stylist, I provide content and talent for photo shoots, commercials, film and tv and the core of my business if being a fashion producer and fashion and lifestyle expert. So I produce fashion events for company’s like Macy’s Bloomingdales, Porsche, Mercedes Benz, Coca Cola and networks like HBO, MTV, ABC & HGTV. One job really leads to the next but the marketing that I took in school really helped me with my business. I take the idea of a client for their annual sales meeting or gala or awards ceremony and turn it into a small or huge event implementing live performances with models and/or entertainers. I have a full fledged production company that includes sound, stage, lighting… the whole big deal. What sets me apart from the others I feel is my attention to detail. My events are very smooth and seemless because I listen to what the client wants, I offer my creative ideas to make their event one to remember and I execute with my team who works tirelessly on each show. Im most proud of the events that I have done over the years and even though things can always go wrong no matter how much you prepare, I have never had an unhappy client. Im really proud of that fact.

Can you share a story from your journey that illustrates your resilience?

During the pandemic there were NO events anywhere, so I had to come up with something to keep the lights on in my business just like everyone else in the world. So I was talking with a friend about what she was going to do and she said she was going to become a covid officer, so I investigated that and took a test to become one also, I passed the test and low and behold, I got an assignment to work with a big non profit company, checking in people to make sure they were vaccinated before going into the event which were huge fundraisers. When they realized my knowledge of events, I quickly moved up the ladder and had a team of people traveling all over the country as covid officers that did check-in for all of their fundraisers. I traveled from city to city for over a year managing a whole team of people not producing a shows but very familiar of the way things worked. I was very blessed to get that position and now that covid is over, I am back to producing events. I was able to be resilient and bounce back from the unknown.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy I have for growing my business is building long lasting relationships so people will trust you. I literally wake up everyday thinking who can I call, who can I connect with, who can I help pass my knowledge on to, what can I create to make someone realize they need my expertise. Im always thinking of how to expand and prosper but most of all, I want to make sure Im not only fullfilling my dreams but Im bringing others along with me. My team is so good, that I have to make sure that they are learning and growing and creating and executing their own dynasty that they will be able to sustain. It should never just be about you, but about who you can bring along with you….. and how to create amazing relationships!

Contact Info:

• Website: posheproductions.com
• Instagram: @posheproductions
• Linkedin: Michelle Lynch
• Twitter: Michelle M Lynch

Image Credits
Photo Credit for headshot – Jamila Lisbon