We were lucky to catch up with Michelle Keckler and Danielle Neely recently and have shared our conversation below.

Michelle Keckler and Danielle Neely, thanks for taking the time to share your stories with us today Let’s jump to the end – what do you want to be remembered for?

As cousins and co-owners, when we about the legacy we hope to build, we think about the core values our marketing agency was built on. Our relationship has always been anchored in family and founded on mutual respect, which naturally extends to our team and clients.

Our vision, “Inspire People. Ignite Growth. Impact Generations,” reflects our mission. We aim to leave a legacy where every interaction with our agency leaves people feeling happy, inspired, and empowered. We strive to ignite growth, fostering an environment where everyone thrives.

Ultimately, our goal is to impact generations. This means creating a positive ripple effect that touches not only our families and our employees’ families but also our clients, their employees, and their customers. We want our work to resonate on a personal level, making a meaningful difference in their lives and, by extension, in the broader community.

We hope people will say that our agency wasn’t just about marketing—it was about making a tangible, lasting difference in the lives of everyone we connected with.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

In 2019, after a decade of working for big brands, we said “adios!” to corporate life and set out to serve clients on our own. After spending many years in corporate marketing, we knew the pros and cons of working with marketing agencies. Although some were great, many agencies were unresponsive, unreasonable, and flat-out difficult to work with. We dreamed of building an agency that didn’t just deliver great work but was actually enjoyable to work with. One that was transparent and truly lived out our core values in our day-to-day work. As the business grew, so did our vision. We found our niche in creating and executing marketing strategies for B2B companies. Since then, KNC has grown in size and capabilities, serving primarily B2B clients with some B2C clients across the Southeast. The secret sauce? We keep it real, and transparent and is all-in when it comes to ensuring our clients succeed.

Our Core Services:
Brand Development and Strategy: Crafting brand identities that resonate and strategies that propel growth.
Website Design: From inception to execution, we handle everything from copywriting and design to analytics.
Marketing Services: Organic and paid social media management, reputation management, Google PPC, content production, graphic design, etc.

Common Problems We Solve:
We help clients cast a vision for what’s possible in their company. We eliminate the guesswork in marketing. We provide clear, actionable plans for sustainable growth, tailored to their unique goals. Equally important, we help them identify what’s not working. We leverage data to help clients make decisions and maximize their investment in marketing.

What We Are Most Proud of:
Our team, and the immense level of character, dedication and detail that goes into every piece of work we do. We don’t half-ass anything and our clients can be fully confident the entire KNC team has their best interest at heart.

Do you have any insights you can share related to maintaining high team morale?

Our advice for managing a team and maintaining high morale revolves around fostering an open and honest work environment. We emphasize the importance of hard work, transparency, and making time for fun. Here’s what we’ve found effective:

Promote Work-Life Balance: We put the well being of our employees and their families first. We are committed to providing a healthy work-life balance for our employees. This means setting realistic expectations and encouraging our team to take time off and recharge.

Encourage Productive Communication: Clear and open communication is key. We have established processes to ensure everyone is on the same page and feels comfortable sharing their ideas and feedback.

Foster Collaboration: Collaboration is at the heart of our success. We create opportunities for team members to work together on projects and support each other’s growth.

Celebrate Wins: Recognizing and celebrating achievements, big or small, helps boost morale. We make it a point to acknowledge and reward our team’s hard work and successes.

Host In-Person Events: Even as a fully remote team, we believe in the power of face-to-face interactions. We host occasional in-person events and meetings to strengthen our connections and build camaraderie.

Create Surprises: We enjoy surprising and delighting our team with unexpected perks and activities.

By implementing these strategies, we aim to create a supportive and engaging work environment that not only drives success but also enriches the lives of our team and their families.

Any advice for growing your clientele? What’s been most effective for you?

Our primary source for growth over the past 5 years has always been word-of-mouth referrals from our past and current clients. Why do we think this is? Because at the heart of everything we do lies our passion for treating people right and our unwavering commitment to excellence.

We’ve built our reputation on delivering exceptional results without compromise. Quality is non-negotiable, and every project, big or small, receives the same meticulous attention to detail. Our clients know they can trust us implicitly because we never cut corners—we’re dedicated to achieving nothing short of excellence. But it’s not just about the end result. We understand that the journey matters just as much as the destination. That’s why we’ve made it our mission to simplify and streamline the client experience. Working with us isn’t just productive; it’s enjoyable.

From start to finish, we’re there every step of the way, ensuring that the process is smooth, transparent, and stress-free. Our clients aren’t just clients—they’re partners. And when they recommend us to their friends, colleagues, and family members, it’s because they’re fully confident that we’ll take care of them.

Contact Info:

• Website: https://kncmarketingagency.com/
• Instagram: https://www.instagram.com/kncmarketingagency/
• Facebook: https://www.facebook.com/kncmarketingagency
• Linkedin: https://www.linkedin.com/company/knc-marketing-agency/