Alright – so today we’ve got the honor of introducing you to Michelle Hammond . We think you’ll enjoy our conversation, we’ve shared it below.

Michelle , looking forward to hearing all of your stories today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

The inspiration to launch my brand is drawn from my Ghanaian heritage and cultural influences. What sets Ruahh apart is that In weaving them into my brand, Ruahh invites everyone to explore my culture, understand its nuances and share in our sense of belonging.

Michelle , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Michelle Hammond and I am the founder of Ruahh, an accessory brand for women. I was born and raised in Ghana but moved to the United States to complete my Bachelor’s degree. Today, my business and brand, Ruahh, is focused on fusing my Ghanaian culture with modern design to create chic accessories for women that are symbolic and unique.

I don’t come from an entrepreneurial background however ever since I was a child, I always dreamt of starting a company making something I would wear. Starting this business during the pandemic has caused problems with vendor sourcing, shipment delays, and rejections, but every challenge has provided me the opportunity to hone my creative skills and learn new things in business.

Let’s talk about resilience next – do you have a story you can share with us?

I don’t come from an entrepreneurial background however ever since I was a child, I always dreamt of starting a company making something I would wear. At a young age, I would make clothes for dolls and sell them to my friends. I thought nothing of it then but over the years growing up, that stirred up a passion of starting or owning a company someday. Fast forward to the Fall of 2020, Ruahh was born. Starting this business when there’s a global crisis has caused problems with vendor sourcing, shipment delays, and rejections, but every challenge has provided me the opportunity to hone my creative skills and learn new things in business.

Where do you think you get most of your clients from?

The best source of new clients comes from the craft shows I attend. The interaction I get from people, the engagement, and the experience in real-time of how people feel about my brand is priceless. There I learn what people like, how they feel about my brand, and how to continue making styles or pieces that speak to them or help them showcase their sense of style.

Contact Info:

• Website: ruahh.com
• Instagram: Instagram.com/loveruahh
• Facebook: facebook.com/Ioveruahh