We were lucky to catch up with Michelle Cook recently and have shared our conversation below.

Michelle, appreciate you joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

Ignite yoga stands out from the industry standard in several remarkable ways, redefining the practice and elevating the yoga experience to new heights. Firstly, Ignite yoga embraces innovation by teaching a range of yoga classes that caters to individuals of all fitness levels. Our “flow classes” Slow Flow, Vinyasa Flow & Power flow challenge participants to push their limits, enhancing cardiovascular endurance and muscular strength. Our “Stretch classes” slow stretch, Gentle Yoga & HOT Deep stretch offer a mat based stretch general yoga class to get your body moving. Our “Restorative classes” Yin / Restore, Sandbag restore & Hot stone restore offer a relaxing meditative style of class where you are encouraged to let go of thoughts, stresses & release muscles. There is something for everyone! Additionally, Ignite yoga places a strong emphasis on community and connection. By fostering a welcoming and inclusive, safe, environment, practitioners are encouraged to support and uplift one another, cultivating a sense of unity and shared accomplishment. While being in a safe comfortable place they can call hOMe!

At Ignite yoga we prioritize personal growth and self-discovery, offering a range of specialized workshops and trainings that delve deeper into various aspects of yoga, mindfulness, and holistic well-being. With its unique blend of tradition, innovation, community, and personal growth, Ignite yoga emerges as a transformative force in the industry, empowering individuals to ignite their mind, body soul & inner fire to unlock their full potential.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The Decision to Leave Corporate Life- I remember the turning point in my life that led me to question my path in the corporate world. I felt feelings of restlessness & depression that began to consume me. I had a deep longing for a more meaningful and fulfilling life. To do something that I truly loved, that could help our community.

As I prepared to launch my yoga studio, the world was hit by an unprecedented crisis—the COVID-19 pandemic. I remember the initial shock and fear came over me, the abrupt halt to my plans, and an adaptation to the new reality. The unknown ahead. The challenges of transitioning to teaching meditation online and maintaining a sense of connection with students amidst the chaos.

Bringing the Dream to Life:
As restrictions eased and hope returned, I seized the opportunity to manifest my dream of opening a yoga studio. The process of finding the perfect space, building a supportive community, and transforming my vision into a reality. Having finally found the perfect intimate space for our yoga community, as well as our treatment rooms where we offer Reiki, reflexology, sound healing & head massage! We also offer other treatments such as Thai massage. From the struggles of the unknown to the joy of witnessing the studio’s physical manifestation, was a celebration of perseverance and determination. But most of all it was Devine timing & and came about exactly when it was supposed to.

Cultivating a Yoga cOMmunity and hOMe
I found my own growth, happiness and sense of community increase in owning and operating a yoga studio. I explored the joys of creating a nurturing, safe and inclusive space where individuals can find peace, healing, and connection. I love seeing the transformative impact yoga had on my students’ lives and the profound relationships that blossomed within the studio walls.

As our yoga studio gains momentum. We have already expanded adding a second room for yoga, with new classes as well! I believe designing unique classes and workshops to cultivating personal relationships with students, is very important so we can all share the joys and responsibilities of fostering a thriving yoga community.

We also have a small storefront shop where we sell yoga mats, several crystal and crystal products, handmade items, wellness products, essential oil products & refreshing drinks for after your practice.

Letting go of control & allowing Ignite Yoga to create and build itself & instinctively allowing things to come when they are meant to naturally is the best thing I’ve ever done for myself and the community. It’s been a dream come true!

Can you tell us about a time you’ve had to pivot?

Ignite Yoga faced an incredible surge in demand during the month of January, with all of their yoga classes being consistently waitlisted. Recognizing the need to accommodate more participants and ensure a fulfilling yoga experience for everyone, Ignite Yoga took the bold step of pivoting and expanding their facilities. Adapting to this, we built a second room at our yoga studio, almost doubling our capacity to meet interest in our classes. And also adding new ones! This move not only allowed us to accommodate more yoga students but also created a space for fostering a sense of community and tranquility. With our commitment to providing high-quality yoga instruction and responding to the needs of our clients, Ignite Yoga has truly proven our dedication to spreading the benefits of yoga to a wider audience. Yoga for everybody & every mind.

How do you keep your team’s morale high?

Fostering a positive and inclusive environment: Creating a welcoming and supportive atmosphere where every team member feels valued and respected. Encourage their individual uniqueness Encourage open communication, collaboration, and mutual appreciation among the staff.

Leading by example: As the studio owner, my attitude, behaviour & work ethic set the tone for the entire team. Showing enthusiasm, dedication, and a positive mindset in our work. Being proactive in addressing challenges and maintaining a professional and friendly demeanour.

Recognizing and appreciating individual and team achievements: Acknowledging and celebrating the accomplishments of our staff. Regularly recognizing their hard work, dedication, and contributions to the studio’s success.

Encouraging professional development: We support and encourage our staff in their personal and professional growth. Offering opportunities for them to attend classes, workshops, seminars, or training sessions to enhance their skills and knowledge. This shows that we value their growth and helps them stay motivated and engaged with our cOMmunity.

Fostering a sense of ownership: Empowering our staff by involving them in decision-making processes and giving them responsibilities. Encouraging them to share their ideas, suggestions, and feedback regarding studio operations and improvements. When employees feel a sense of ownership and have a voice in the organization, their morale and commitment increase.

Promoting work-life balance: We Recognize the importance of maintaining a healthy work-life balance for our staff. We encourage them to prioritize self-care, take breaks when needed, and avoid burnout. Offer flexible schedules whenever possible and support their well-being inside and outside the workplace.

We provide constructive feedback, support snd
Encourage collaboration. We foster a collaborative environment where team members can learn from each other and share their expertise.

Staying connected and communicating effectively: We Maintain open lines of communication with our staff. And actively listen to their concerns, ideas, and suggestions. Ensure that everyone is well-informed and involved in the decision-making process.

Encouraging community support: All of our instructors are an integral part of our community, getting to know the students and helping them feel safe, comfortable and having the studio feel like a second hOMe is our number one priority!

Contact Info:

• Website: www.ignite-yoga.ca
• Instagram: https://instagram.com/ignite_hot_yoga?igshid=MjEwN2IyYWYwYw==
• Facebook: https://www.facebook.com/Igniteyoganewcastle?mibextid=LQQJ4d
• Other: Email : Ignite-yoga@outlook.com

Image Credits
Ignite Yoga