We were lucky to catch up with Michelle Carvalho recently and have shared our conversation below.

Michelle, appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

All In The Detail is a lifestyle brand that is rooted in our Portuguese heritage. We authentically celebrate strength, beauty, and individuality by designing with purpose and intention. With integrity, every piece is thoughtfully crafted using a sustainable conscience mindset and practices. We are proudly committed to support give back initiatives that create a meaningful change. Our legacy is defined not just by what we create, but by the lasting difference we make. At All In The Detail, every stitch, every fabric, and every design carries a deeper purpose.

A Legacy of Strength & Confidence
Our founder, Michelle Carvalho, built All In The Detail with a vision inspired by the resilience of women, starting with her own mother. After a life altering event where our founder, Michelle Carvalho, lost her father at the age of 10, she watched her mother take on both parental roles with unwavering determination. She became a model of courage, resilience, and independence. She taught Michelle and her sister to embrace life with confidence, no matter what challenges arose. These lessons became the foundation of All In The Detail, creating a brand and collections that uplifts, inspires, and empowers women to feel strong, beautiful and confident no matter what their day brings.
“When I created All In The Detail, I wanted to build a brand for women like her—women who who deserve to feel confident, powerful, and beautiful. I want to make their inner beauty stand out and shine when wearing our pieces.” – Michelle Carvalho

Made With Purpose
Michelle built a brand that proves that sustainability and luxury can coexist. We create pieces that are not only focused on how it looks, but how it’s made. Our commitment to sustainability is not just a promise—it’s an integral part of who we are, and starts at the very core of our production process. We prioritize slow fashion principles, ensuring that each piece is crafted with care such as using organic and environmentally friendly fabrics, to producing small batches and embracing preorders to minimize waste. We are not only committed to creating timeless collections but are dedicated to making thoughtful choices.

Honoring Artisanal Craftsmanship
Every piece at All In The Detail is handmade, honoring and celebrating these works of art that is meticulously crafted by our skilled artisans. We collaborate with artisans in India, Indonesia, Peru, and Portugal. These artisans, many of whom are women, bring centuries-old craftsmanship to life, ensuring that each piece carries a story. By supporting their work, we not only celebrate heritage but also provide meaningful opportunities for these talented women and their families.

A Love Letter to Our Portuguese Heritage
Portugal is more than just an inspiration—it’s the soul of All In The Detail. From the intricate patterns of hand-painted azulejo tiles to the sun-soaked coastlines, Portugal’s rich culture and timeless beauty are woven into every design and hand drawn into every print. Every collection we create reflects the lifestyle and artistry found in Portuguese culture, bringing a sense of tradition, nostalgia, and beauty to modern wardrobes. Being Portuguese herself, Michelle’s deep-rooted connection to her Portuguese heritage influences every aspect of our designs from fabric choice, feminine embroidery and prints, to the effortless silhouette ensuring that each piece is a love letter to Portugal.

Wear Your Confidence & Own The Moment
All In The Detail is more than just a lifestyle brand, but a celebration of women, their strength, and their stories. Every design is thoughtfully crafted to inspire confidence, beauty, and empowerment in every moment. With a commitment to sustainability and meaningful impact, we continue to create with purpose, ensuring that every detail reflects our dedication to thoughtful craftsmanship, sustainability, making a meaningful impact, and to women everywhere. Because when you feel your best, there’s nothing you can’t achieve.

A Message From Our Founder
“All In The Detail is more than just a fashion brand—it’s a lifestyle. It’s a tribute to the strength, resilience, and elegance of the everyday woman. Inspired by my own journey, growing up with a mother who taught me to face life’s challenges with confidence, I created All In The Detail to empower women through fashion and dress them up in confidence. I believe that when you look your best, you feel your best and can conquer anything that comes your way. All In The Detail is my way of helping women embrace their inner strength and beauty, one detail at a time. Like they say, ‘it’s all in the detail.’” – Michelle Carvalho

www.aitdshop.com

As told by Michelle Carvalho, written by Ashley Cojocaru

Ecommerce: Do you sell on your site or do you use a platform like Amazon, Etsy, Cratejoy, etc? Tell us about your choice and the pros and cons in your view.

We only at the moment sell our products online on our website and are available in selected boutiques and their websites.

Have you ever sold a business? If so, can you tell us about the business and any lessons you feel might be relevant for entrepreneurs hoping to sell their businesses one day.

No, I have not sold a business.

Contact Info:

• Website: https://aitdshop.com/
• Instagram: https://www.instagram.com/shopallinthedetail/?hl=en
• Facebook: https://www.facebook.com/shopallinthedetail/
• Linkedin: https://www.linkedin.com/company/shop-all-in-the-detail/posts/?feedView=all
• Youtube: https://www.youtube.com/channel/UCO749A7sGDec8-oYWBczYXg
• Other: https://www.tiktok.com/@aitdshop