We recently connected with Michelle Bond and have shared our conversation below.
Hi Michelle, thanks for joining us today. Can you share a customer success story with us?
A customer of mine struggles with psoriasis on the neck and chin, a noncontagious autoimmune skin condition they have lived with for years. While it can’t be cured, they were looking for a daily skincare product that would help them manage and maintain their skin health goals.
They shared their frustrations with me about trying various products that made many promises but left their skin feeling dry, tight, and itchy. They also spoke about products with complicated ingredients, chemical smells, and overwhelming daily routines that didn’t fit into their life.
At that point, they had almost given up on finding the right product but were willing to try the Age Defending Face Oil. This face oil is created as a skin conditioning facial oil, featuring argan and hemp seed oils designed to balance the skin. Out of concern, I decided to gift them the face oil, knowing how challenging living with psoriasis can be. I explained that the formula is intentionally crafted with simple, undiluted natural ingredients, and that every ingredient serves a purpose to deliver maximum nourishment to their skin.
The customer applied the Age Defending Face Oil to their neck and chin every evening for three weeks. In the first few days, they noticed their skin stopped itching. After a week, their skin no longer felt tight or dry. After the second week, they reported that the skin hyperpigmentation caused by psoriasis appeared more even toned with the surrounding skin, and the dry patches seemed smaller. By the third week, the overall look and feel of their neck and chin appeared smoother, more even toned, and free from itching. As a result, this client committed to becoming a customer and shared their testimony with friends, helping Simplicity Body and Mind grow through word of mouth.
What made me happiest was hearing their personal experience because it validated everything, I want Simplicity Body and Mind to be, not to sell a miracle, but to help customers give their skin what it needs so it can do what it’s meant to do naturally; glow and thrive.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
After pregnancy, everything changed. My time, my priorities, an my skin. What once worked for my face no longer did, and suddenly my multi-step skincare routine felt impossible. Too many products, too many promises, and yet, my skin felt dry, dull, and rough.
So, I took a step back and I asked myself: What does skin really need? I thought, the skin knows how to take care of itself and be in a state of balance. It’s external factors like hormonal changes, stress, pollution, and weather that throw it off balance.
So, I focused on protecting and strengthening my skin barrier with natural ingredients. I started with a simple oil, packed with antioxidants and nutrients my skin craved, and the results spoke for themselves, it was at this moment Simplicity Body and Mind was born; every product is rooted in this philosophy: minimal ingredients, maximum nourishment.
Simplicity Body and Mind offers simple and effective face-to-toe skincare designed to nourish, restore, and protect. Our Age Defending Face Oil is a skin conditioning oil blend made with argan and hemp seed oils. It helps to balance the skin while easing dryness, dullness, uneven texture, inflammation, blemishes, and loss of elasticity. Our Soothe and Revive Foot Balm is a twist-up balm infused with peppermint and tea tree oils perfect for cold Canadian winters and their harsh effects on our feet. This intensely hydrating formula softens, replenishes, and restores tired, dry, and cracked skin. For the body, our Daily Repair Body Butter offers rich, lasting comfort for distressed, itchy, and extremely dry skin. It forms a protective barrier that locks in moisture, delivering fast relief and everyday nourishment.
Simplicity Body and Mind appeals to the ingredient-conscious skincare buyer, someone who values a holistic, wellness-focused lifestyle and takes a mindful approach to what they put on their skin. They’re often frustrated by greenwashing and the misleading marketing claims of so-called “natural” skincare brands.
We also speak directly to the minimalist, those who prefer clean, simple routines and feel overwhelmed by the clutter of multi-step skincare regimens. They don’t have the time or energy for complicated rituals, and they’re tired of products that overpromise and underdeliver. Whether they’re ingredient-aware or simplicity-driven, many of our customers face common concerns: dryness, dullness, irritation, and sensitivity. They struggle to find products that are truly clean, effective, and gentle. What they want is skincare that’s effortless, honest, and reliable products that simplify their routine rather than complicate it.
That’s where Simplicity Body and Mind comes in. We understand both the frustration and the desire. We’re the only brand willing to say, “You don’t need more. You simply need better.” We’ve stripped skincare down to what truly matters: potent, all-natural ingredients in their most effective form. No unnecessary fillers. No excessive steps. Just what your skin needs to stay balanced, nourished, and resilient. Our undiluted formulas are intentionally crafted to support the skin barrier while fitting effortlessly into your day-to-day life.
There are a few things that set Simplicity Body and Mind apart. Our products are proudly Canadian made, crafted in Ontario to support skin through Canada’s harsh winters and seasonal changes. We believe in intentional simplicity, using only carefully selected natural ingredients to create effective, minimal skincare that meets your daily needs without the excess. Our undiluted formulations are completely waterless, meaning every ingredient serves a clear purpose. This concentrated approach delivers maximum nourishment and protection, with nothing unnecessary. Everything is made in small batches to ensure the highest quality and potency with every application. And finally, our commitment to sustainability through simplicity means fewer ingredients, fewer steps, and less waste for your routine and for the planet. We believe in conscious consumption and skincare that truly lasts.
I’m most proud of this journey bringing to life my passion and advocacy for self-care at this stage in my life. Now in my late forties, a mother of two, a wife, and slowly moving away from a 15 year career in Human Services. I’m honoured to be part of the “it’s never too late to start something new” club. I’m deeply grateful for my family, friends, and loyal customers who have chosen to walk this path with me and support this vision.
What I would like potential clients, followers, and fans to know is that Simplicity Body and Mind, envisions a world where the focus of skincare shifts from excess to intention. We aim to redefine skincare as a selfcare ritual that supports both skin and mind without unnecessary complexity. We are on a mission to create simple, effective, and nourishing skincare that fits into your life not the other way around.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
Inspiring awareness and fostering connection to build a sustainable community is my personal why, and the inspiration behind the Mindful Moments Blog. It’s a space for thoughtful conversations about skincare, natural alternatives to everyday self-care rituals, healthy living, and intentional lifestyle choices.
Mindful Moments can be accessed through the Simplicity Body and Mind website or through our free email subscription. It’s important to me that customers know we’re not just here to offer a product, we genuinely enjoy sharing information that can be easily applied to daily life. For me, building customer loyalty starts with building trust. That means creating a space where people feel supported, informed, and seen; a space that reflects the real needs and values of our customers.
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
Finding Your Why by Simon Sinek has been a game changer in how I view Simplicity Body and Mind. It helped me define our purpose beyond the products we offer, rooted in contribution and impact. That insight inspired our commitment to donate a percentage of annual profits to local community agencies that provide resources for the unhoused, working to eliminate food insecurity, and advocating for solutions to end poverty.
Another key influence has been The Forum, a Canadian charity introduced to me by an acquaintance. The Forum supports women entrepreneurs in building and sustaining the success we envision. I’ve been fortunate to take part in their educational programs, which have given me the chance to learn directly from industry leaders on topics such as branding, raising capital, and e-commerce. These experiences also connected me with a network of Canadian entrepreneurs at all stages of growth. Participating in The Forum has deeply shaped how I manage my business. It helped shift my focus toward setting SMART goals for Simplicity Body and Mind and reminded me that running a business means so much more than offering a great product; it’s about vision, structure, and community.
Contact Info:
- Website: https://www.simplicitybodyandmind.com
- Instagram: @simplicitybodyandmind
Image Credits
Images taken by Truly Elevated Agency Inc.