We recently connected with Michele Evans and have shared our conversation below.

Michele , looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

As CEO and Owner of a few businesses, this question has a bit of complexity. I have always had an entrepreneurial spirit, add to the fact that I am one who prefers to do things on my own and my way. Each and every business idea I’ve had, I did not hesitate to bring to fruition quickly. There was doubts from others, even self-doubt, but I had to trust in the God-given and learned skills I possess. I wouldn’t say that my businesses were solving problems that no one else was solving. What I will say is that I solve those problems efficiently and affordably. I do so with extra care and a ‘get it done’ attitude. Each business I have created carried its own different level of excitement. Once the ideas were given to me, I threw myself head first into it with zeal. I do not like failing at tasks I set myself to. That sets the precedent on how I work for my customers and clients.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I started M.L.E Enterprises as an umbrella company for all the entrepreneurial endeavors I embarked upon. I own three local radio stations that broadcast globally online; 99.9 KERB, K-RAM Radio, and K-JOY Jeshua Radio. Those stations came about due to my love of music and being a Radio Host with two weekly shows of my own. The Friday Drive – Praise Party and Jeshua’s Café blend Gospel Hip Hop, Jazz and Neo Soul. True to my form of being a leader, I desired radio stations that operated in the freedom of expression, both in music and the talent that broadcasts. I created the most diverse radio station on the globe with KERB. Any genre of music you think of, you can here there. K-RAM is KERB Rock and Metal, born due to listeners wanting to hear more Rock Music. K-JOY Jeshua Radio is all Gospel and Christian music, covering several subgenres. Then, there’s Divine Moon. The idea for this business came via reconnection to my spirituality. There, I create beautiful and divinely scented body oils and mineral scrubs. The Divine Collection holds eleven oils dedicated to God, Jeshua, and the Archangels. The Moon Collection holds thirteen oils that are celestial in nature. Aside from the radio stations and Divine Moon, M.L.E Enterprises also showcases a variety of other skills and talents I possess. I am a published author of four books and I offer consulting services to new authors looking to have their books published. This includes book cover design, illustrations if needed, formatting, editing and marketing imaging. I offer voice-over services, web design, logo design and branding services also. All of these services were brought to fruition because I had to do them for myself first. Once I honed my skills, I began offering these services to the public. From my book writing, I then began to do speaking engagements around the country, including being a Key Note Speaker at The Houston Women’s Expo. I speak on matters of experience from bullying, domestic violence, child abuse and suicide, to business and entrepreneurship. M.L.E Enterprises contains all the information on each radio station, Divine Moon, and all the other services I provide, including social media profiles.

Can you tell us about a time you’ve had to pivot?

This is a major pivot story for Divine Moon. It may sound strange, but stick with me. Although I am a Christian, I had been out of practice for 12 years. During that time, I began working with deities in the Norse and Hellenic Pantheons. I created deity oils for several and was proud of the work I had done, that is until I had a one-on-one encounter with Jeshua (Jesus) himself. I had created thirteen oils for these other deities and had already started marketing them when Jeshua stopped it all. This is how The Divine and Moon Collection came to be. The oils I created for the other deities were reconstructed into The Moon Collection, then I created and added the oils for The Divine Collection for God, Jeshua and the Archangels. While I was exasperated in having to create new packaging and spent a great deal of money on the pivot, I was guided the entire way, including the Biblical scents needed to create my body oils. It was not only a change to my business, but bringing me back to the one true God and strengthening my relationship with Him. There is no regret.

Any advice for growing your clientele? What’s been most effective for you?

For me, word of mouth has always been the most effective strategy in growing my clientele/customer base. Marketing on social media may capture the eyes of many, but in order to turn curiosity into clients or customers, they need to hear from others how effective your work is. Most of the sales I have received or clients booking my services has come from those customers/clients who shared the work I’ve done for them, i.e a logo I created, a website I built, or a book I published, or a customer raving about a body oil or scrub they purchased. A happy customer or client will always be your best asset.

Contact Info:

• Website: https://mle-enterprises.com
• Instagram: https://instagram.com/micheleleeevans
• Facebook: https://facebook.com/MileevatheDiva
• Linkedin: https://www.linkedin.com/in/micheleleeevans
• Youtube: https://youtube.com/@mileevaspeaks