We recently connected with Michaele Acary and have shared our conversation below.
Michaele , thanks for taking the time to share your stories with us today Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
After graduating from high school I went to massage therapy/wellness school. While in school, I learned my first lesson on how to execute a business idea. The first thing an aspiring entrepreneur does, is make a business plan. At 18, I had zero interest in writing a business plan. However something inside of me knew, that writing the business plan was something important I needed to do, beyond just turning in an assignment for a grade. A business plan doesn’t have to be perfect. Yoyr business plan should be carefully shared with those you trust in order to protect your intellectual property and ideas. Your business plan at minimum, should have 6 important key points
1. Your vision and why
2. Steps to legalize your business
3. Your target market or ideal client
4.Plans for proper accounting
5.A simple but affective marketing strategy that works for you.
6. An exit/ plan for business emergencies.
Starting and finishing the business plans, sets a professional precedent for discipline, organization and eventually execution. You now have your business blueprint ready, for opportunities and timely real-time execution.
It took me almost 20 years, to execute my business idea. Although we make t9 execute plans sooner, life happens. Within that 20 year time frame, I took small consistent steps, towards eventually executing my business idea.
For some, it may take years to bring a business idea to life. For other’s, it may not take that long. Sometimes it’s best to execute a business idea as soon as possible. Other business ideas may need a later time line, to be properly fleshed out and better executed.
Looking back now, I can see why it took so long to excute my business idea and why that needed to happen.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Wellness, health and beauty was a fun interest of mine, going back to my preteen years. I wanted Beyonce curves so in order to have that, I had to workout. After school in the sixth grade, I would run home, Pop in a Cindy Crawford workout video and start my workout. Every month, I would go to the library and carefully study the latest beauty trends. Past that, I had no real interest or intention to become a wellness professional. After high school, I had loose plans to go to law school. Out of the blue right before graduation, my mom suggested that I study massage therapy. I was absolutely not interested at ALL in becoming a massage therapist.
After carefully thinking about it during the summer after my senior year, I decided why not. I had nothing to loose by taking a year off to study massage and learn about health. I could always go to law school after.
Long story short, I never went to law school. I became an esthetician/ skin care therapist and from there, decided to start my own business. My initial plan was to start my own business, so I could have more flexibility to study and work while in school because I was poor and had to work.
6 years into college, I decided to dropout. I was burned out and struggling financially. After I dropped out of college. I decided to keep on reading and learning on my own. I started reading entrepreneur, science art, cooking magazines and books.
I noticed one important thing. Wellness no longer seemed like a luxury. Back when I was in school wellness services from my perspective, seemed like a luxury product. Not an accessible or necessary service that people incorporated into their every day life and wellness practices.
People wanted more access to wellness services and they were willing to pay, for the convenience of on-site mobile wellness services.
People were starting to recognize the value of wellness and how it could greatly improve their quality of life. They were willing to invest in those types of services for their schools, offices and personal needs.
Busy professionals weren’t always interested in wanting to drive to the spa after work. Colleges wanted to offer their students a way to relax and not be too stressed out from studying.I decided to remove the obstacles. That stood in the way of people having convenient access to wellness services. I would bring quality wellness services to them wherever they were. This is how Hayven mobile spa was created.
We currently offer popup wellness services to our clients. Our services include customizable massage services for events, etc. We are working on offering new wellness services and experiences to our clients in the future like personal or group training, event childcare and much more.
After all of these years, I am most proud that no matter how difficult the journey of entrepreneurish was, I never gave up. I couldn’t come as far as I have, if it wasn’t for the mentors and support system that I’ve had with me during this journey.
I want every person reading this interview to know that it’s ok to try. Sometimes you will be successful, other times you may fail and that’s ok too. Failure is not the end. Hopefully failure will keeps us humble and always willing to learn, think and Innovate. Failure is simply an opportunity to come back stronger and wiser then before.
Can you talk to us about how your funded your business?
I wish I had a founders saga of epic proportions, to share with you, on how I funded my business. The truth is less exciting. I started and executed my business idea with money I made from being a nanny and elderly companion caregiver. I had absolutely no funding or loans from any investors etc.
Any advice for growing your clientele? What’s been most effective for you?
My most effective strategy for growing my clientele, has been to use social media platforms and to organically connect with people through emails. Phone calls or events.
Taking the time to properly learn how to communicate and connect with others is an important tool that helps clientele growth and retain mental.
Get out from behind a screen. Get to know people and meet them where they are, as often as you can.
Contact Info:
- Instagram: Hayvenmobilespa
- Facebook: Hayven Mobile Spa