We recently connected with Michael Quan and have shared our conversation below.
Michael, looking forward to hearing all of your stories today. What do you think Corporate America gets wrong in your industry? Any stories or anecdotes that illustrate why this matters?
I’m pretty sure Corporate America and the general population doesn’t really know that the Professional Organizing industry exists! Even I didn’t know that becoming a Professional Organizer was a career path until I accidentally stumbled upon it. The closest industries to us in the past have been both Interior Design and Real Estate Staging, but many people overlook the less camera-ready parts. Not everyone gets to start with a blank slate and may have years of accumulation built up. Both Marie Kondo and The Home Edit have helped bring Professional Organizing into the mainstream, focusing on addressing the items you already have and making your existing space work for your lifestyle.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?
I help busy working professionals and their families declutter and organize so they can have a more peaceful household and have more quality time to spend with the people and activities they care about. Typically, a life changing event motivates a client to re-evaluate their space and possessions, but they may not know where to start. That’s where I come in. Working one-on-one with the client, we organize various items in their household by category to keep the process from becoming overwhelming. At the end of session the most satisfying feeling is seeing the client’s instant relief at having a more joyful and relaxing space.
What sets myself apart from other organizers is my background and training utilizing Marie Kondo’s KonMari Method. To become certified, I attended a multi-day training seminar, and was required to rack up lots of training hours with reports, finishing with a difficult exam. I typically do client sessions on weekends and weekday evenings in order to serve my ideal client, someone that works a typical 9-5. My background is atypical for this type of career as I hold multiple Engineering degrees but I am able to easily transfer the logic and thought process to an organizing session.
How’d you build such a strong reputation within your market?
My honesty and dedication to each one of my clients is what has helped build my reputation. My number one objective is for my client to reach their personal organizing goals within their specific budget and time-frame. It’s never a one solution fits all. I’m always actively working to find the process that will work best for each individual, providing some out of the box insights. I also set myself up for success by making sure I’m the right Organizer for each potential client. During my initial consultation, I typically know if we are going to work well together and will gladly make a recommendation to another organizer or service that may be a better fit for them. So far everyone I have worked with has been very satisfied with the results I have brought them. I’m very proud of all the positive Google reviews I’ve accumulated thus far.
What’s worked well for you in terms of a source for new clients?
Most of my clients have come from Google and the Marie Kondo KonMari website (https://www.konmari.com). The way my website and SEO are setup, someone who contacts me has done their research already and knows they want to hire me. I don’t use lead generation services or websites such as Yelp, Thumbtack, Angies List as the ROI is not there based on who I want to serve. I’ve found sites like those don’t always bring the best quality clients.
Referrals have been another good source of clients for me. There is nothing more exciting than when someone raves about their results to their friends and community knowing that they can have a similar experience.
Lately I’ve been trying something new by printing physical post cards and handing them out to local businesses in the Pacific Beach area to put out on display. The postcard has a QR code that can be scanned that brings them directly to my website. I really like the idea of someone organically stumbling upon the postcard when doing their daily routine.
Contact Info:
- Website: https://fulfillingyourfuture.com
- Instagram: https://www.instagram.com/fulfillingyourfuture/
- Facebook: https://www.facebook.com/FulfillingYourFuture/
- Linkedin: https://www.linkedin.com/in/michael-quan-a2a03b7/
- Yelp: https://www.yelp.com/biz/fulfilling-your-future-san-diego
- Other: Google: https://local.google.com/place?id=18152881657119541550&use=srp&ved=1t%3A65428&_ga=2.46826415.948151222.1657170832-354949252.1619499739#fpstate=lie