We caught up with the brilliant and insightful Michael Owens a few weeks ago and have shared our conversation below.

Michael, looking forward to hearing all of your stories today. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.

Keeping the message consistent with the delivery of action, minimize layers of authority and hold accountability to keep progress on the right path

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

As a business owner in the hospitality industry for many many years, that experience had lead me to creating MACO Consulting Group where I help businesses from all industries in categories such as Business growth, Cost reduction/efficiency improvements, Streamlined operations/administration, Marketing and Mentoring. But most of all is help them scale and grow their company fast.

One client that I helped solving an issue due to a downturn in the economy was pivoting their business model to be more sustainable in the way they delivered their product and accepting payment. They had to make a $100k decision that would ultimately enhance efficiencies in their operations and ions grease productivity, while giving the customer a better retail experience. In the end, the client went from losing ($15k) a month to profitability of $17k a month within 5 months.

I think what sets us apart from the industry is that we are vested in the customer, ”Lock & Step” until they are on their feet and soaring. We don’t get paid, until the customer make money….. so, we are driven to have a working relationship that’s based off sweet equity for a lack of better terms. Our actions and results is the mouth piece of our Brand, not what we speak of…that’s just a baseline for reference.

What I’m most proud of is when a client put’s their trust in us and we deliver the results above and beyond their expectations, and building a long life relationship that’s memorable. It’s about serving without any expectations of what’s in it for me…..the by product is the benefit…that maybe weird expressing that, and being in business, but you have to trust the process and have faith.

We’d really appreciate if you could talk to us about how you figured out the manufacturing process.

We bought a 14 thousand ft. failed restaurant and turned into a Brewery & Restaurant, Located brewery equipment in Kentucky from a failed venture and bought the equipment pennies on the dollar. We had to locate a brewmaster with experience so we could make sure we spend without issues, Spent time honing in on the craft of brews and then trademarked our name and licensed to distribute to retail and local restaurants.

The process of getting a license of manufacturing alcohol was lengthy in terms of working with the KBI (equivalent of the FBI for our state) and local and state requirements for such a license…ATF, Liquor license, etc….One we were established legally , it was time to determine what was the best beers to brew for our demographic. At the time we were the only place in the state where you could purchase beer on Sundays to go. (important for Game days) Then we needed to align with distributors who would accept out product and market and deliver to local and outside local hotels and restaurants.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I think most owners get busy with wearing to many hats and forget the most important way to elevate bran identity is by have a well trained staff. Your staff is an extension of your brand and they can leave a negative or positive impression on the customer, and your customer is the best billboard out there while indirectly closing acquisitions for you or killing them off by the very words they choose to speak about your business.

Once you have established a strong brand, then it will be important to stay in the face of your loyal customer in terms of opt in emailing campaigns, four wall marketing, bounce back promotions, customer touches, etc….

Then continue to follow up with the well trained staff and exceed service levels that will keep your customers coming back

Contact Info:

• Website: www.MacoConsultingGroup.com
• Linkedin: www.linkedin.com/in/macoconsultinggroup

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