Alright – so today we’ve got the honor of introducing you to Michael Hering. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Michael thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I didn’t start with a business plan — I started with a camera and a problem to solve. I was already working in video production and live events, but I kept running into the same issue: clients were paying premium prices for work that didn’t connect their message to their audience. It was all execution, no intention.

So I decided to build something different — a production company that treated video like a campaign, not just a deliverable. The first week, I built the brand name Impression Campaigns around that idea: every piece of content should leave a lasting impression.

The early days were lean. I was shooting with my own gear, editing overnight, and driving equipment across Denver to keep projects alive. I learned everything by necessity — building a website, forming the LLC, understanding contracts, taxes, and how to manage client expectations while still being the guy behind the camera.

What pushed it forward wasn’t luck; it was relationships. I worked every event I could find — hotel ballrooms, trade shows, product launches — and delivered more than expected every single time. Word spread fast. Within a year, I had national clients, repeat business, and the momentum to turn this into a full-scale operation.

Today, we’re running multi-camera productions, corporate livestreams, and branded content across the country — but the mindset hasn’t changed. Every project still starts with a simple question: what impression are we trying to make?

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’ve always been drawn to the intersection of creativity and precision — where storytelling meets technical execution. My background started in live production and event AV, which taught me how to handle pressure, logistics, and timing down to the second. Over time, I realized most companies were missing a key piece: they had great products and stories, but no one capturing them in a way that moved people. That’s where I built my niche.

I founded Impression Campaigns to bridge that gap — a full-service video production and live event company that helps brands communicate with clarity and confidence. We handle everything from pre-production and scripting to multi-camera filming, livestreaming, and post-production editing. Our clients range from corporate teams and conferences to national brands, hotels, and nonprofits. Whether it’s a live broadcast, a brand video, or a social media campaign, our goal is always the same: turn complex ideas into visuals that resonate.

What sets us apart is the way we approach each project. We operate with the precision of a broadcast crew and the mindset of storytellers. Every production is engineered for reliability — from redundant camera systems and synced audio feeds to careful pre-show planning — but also crafted with emotion and purpose. That balance between art and execution is where we thrive.

I’m most proud of the trust we’ve built. We’ve run shows in packed convention centers, corporate headquarters, and even remote field sites, and our clients keep coming back because we deliver consistently — no drama, no surprises, just results.

If people take one thing away from our work, I want it to be this: great video isn’t about showing what happened — it’s about making people feel something when they watch it. That’s the heartbeat of Impression Campaigns.

How’d you build such a strong reputation within your market?

Reputation isn’t built on marketing — it’s built on consistency. In this industry, you don’t get a second chance to prove you know what you’re doing. You either deliver, or you don’t. From the beginning, I made sure every client interaction — from quote to final export — reflected reliability, transparency, and calm under pressure.

I didn’t chase visibility; I chased execution. When a show needed to be live at 8 a.m., we were loaded in, tested, and ready at 7. When edits were due Monday, they were in inboxes Sunday night. That kind of dependability builds trust fast, especially in the live-event and corporate video world where one failure can ripple through an entire production.

The other key was collaboration. I learned early that great crews make great work. I’ve built strong relationships with operators, editors, and AV partners across the country who share the same work ethic — no egos, just solutions. Clients notice that energy.

Over time, that consistency turned into word-of-mouth referrals — the best marketing there is. We’ve never needed to exaggerate what we do; we just keep showing up, doing it right, and letting the results speak for themselves. That’s what built the reputation of Impression Campaigns.

How about pivoting – can you share the story of a time you’ve had to pivot?

My biggest pivot came when the world shut down in 2020. Overnight, every live event I was booked for disappeared from the calendar — and for someone whose business revolved around cameras, crews, and rooms full of people, that was a gut punch.

But sitting still wasn’t an option. Within a week, I started retooling everything I knew about event production into virtual formats. I took the same broadcast mindset we used on-site and applied it to remote streaming — building multi-camera livestream rigs, integrating Zoom feeds, and coaching speakers on how to present from their living rooms.

That shift wasn’t easy. There was no playbook for it, and every show was a new experiment. But it forced me to learn faster than ever: new tech, new workflows, new client expectations. It also opened doors — we started producing events for organizations across the country that we never could’ve reached in person.

That period taught me something I’ve carried forward: adaptability is the real skill. Gear changes, platforms change, budgets change — but if you stay calm, keep solving problems, and focus on helping people communicate, you’ll always have work.

Contact Info:

• Website: https://www.impressioncampaigns.com
• Instagram: https://www.instagram.com/impressioncampaigns
• Facebook: https://www.facebook.com/impressioncampaign
• Linkedin: https://www.linkedin.com/company/impressioncampaigns
• Twitter: https://twitter.com/impressCampaign
• Youtube: https://www.youtube.com/channel/UCzlkg5RTK7sx8RZKzYfYjIQ
• Other: https://vimeo.com/impressioncampaigns

Image Credits

Image Credits:
Michael Hering
Impression Campaigns