Alright – so today we’ve got the honor of introducing you to Michael Adenola. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Michael thanks for taking the time to share your stories and insights with us today. Can you talk to us about a risk you’ve taken – walk us through the story?

Almost 20 years ago, I moved from Africa to pursue better opportunities and a brighter future. I had always been passionate about sound engineering and music, working as an instrumentalist in my church back home. When I arrived, I faced numerous challenges – from adapting to a new culture to finding stable work in the audio-visual industry. Despite the hurdles, my passion for sound and music kept me motivated.

One of the biggest risks I took was deciding to start my own company, ADMFA AUDIO. At that time, I had a young family to support and very limited resources. The idea of leaving the relative security of my job to venture into entrepreneurship was daunting. I had a vision of providing high-quality audio-visual services, but the market was competitive, and the stakes were high.

In the early days, I invested all my savings into buying essential equipment and setting up the business. I also dedicated countless hours to networking, attending industry events, and building relationships with potential clients. My wife and children were incredibly supportive, understanding the late nights and the financial strain we sometimes faced.

One of the pivotal moments came when we secured a contract to provide audio services for a major church event. This opportunity not only validated my decision but also showcased our capabilities to a wider audience. As word of mouth spread, more opportunities followed, and our reputation for delivering exceptional audio-visual solutions grew.

Today, ADMFA AUDIO is thriving and continues to grow every year. We offer a wide range of services, from event audio and visual solutions to stage builds, lighting, and professional mixing and mastering. Our success is a testament to the hard work, resilience, and unwavering belief in our vision.

Starting ADMFA AUDIO was one of the most significant risks I’ve ever taken. It taught me the importance of perseverance, the power of a supportive family, and the value of staying true to one’s passion. Looking back, I’m grateful for the challenges and the journey, as they have shaped me and my company into what we are today. Our commitment to quality and customer satisfaction remains at the core of everything we do, and I look forward to continuing this incredible journey.

For more information about our services and to see how far we’ve come, you can visit our website at www.admfaaudio.com.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Michel Adenola, and I am the founder and CEO of ADMFA AUDIO. I have always had a deep passion for sound engineering and music, which has been a guiding force throughout my life. My journey into the audio-visual industry began almost 20 years ago when I moved from Africa to pursue better opportunities for myself and my family.

From a young age, I was deeply involved in music, playing as an instrumentalist in my church. This experience not only honed my technical skills but also instilled in me a love for creating high-quality audio experiences. When I arrived in a new country, I faced many challenges, but my passion for sound and music kept me motivated. I started working in various roles within the A/V industry, gaining valuable experience and insights along the way.
Eventually, I decided to take a significant risk and start my own company, ADMFA AUDIO. Our company offers a comprehensive range of audio-visual services, including event audio and visual solutions, stage builds, lighting installations, professional mixing and mastering, and custom beat production. We also provide specialized services like LED screen installations and sound design for various types of events and media projects.

One of the primary problems we solve for our clients is the challenge of delivering high-quality audio and visual experiences that engage and captivate their audiences. Whether it’s a small private event or a large-scale production, we ensure that every detail is meticulously handled to create an unforgettable experience. Our commitment to quality, reliability, and customer satisfaction sets us apart from others in the industry.

What makes ADMFA AUDIO unique is our deep understanding of both the technical and artistic aspects of sound and visual production. We combine cutting-edge technology with a creative approach to deliver exceptional results. Our team’s expertise and dedication to excellence have earned us a reputation for being one of the most reliable and innovative A/V service providers in the industry.

I am incredibly proud of how far we have come since our inception. One of our proudest achievements is our consistent growth and the positive feedback we receive from our clients. We have had the privilege of working on a wide range of projects, from church events and African parties to corporate functions and large concerts. Each project has its unique challenges, but our commitment to excellence remains the same.

For potential clients and followers, I want them to know that ADMFA AUDIO is more than just a business – it’s a passion-driven endeavor. We are dedicated to making your events and projects a resounding success. Our team is here to support you every step of the way, from planning and execution to ensuring the highest quality of sound and visuals.

In conclusion, ADMFA AUDIO stands for innovation, quality, and a deep commitment to our clients’ success. We look forward to continuing our journey of growth and excellence, and we invite you to experience the difference that passion and expertise can make. For more information about our services and to see how we can help you, please visit our website at www.admfaaudio.com.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One significant lesson I had to unlearn in my journey as a business owner is the idea that lowering prices is the best way to attract and retain clients. When I first started ADMFA AUDIO, I believed that offering the lowest prices would make us more competitive and appealing to potential clients. I quickly realized that this approach was not only unsustainable but also undervalued the quality and expertise we brought to the table.

In the early days, I often found myself negotiating prices down to secure contracts. While this did bring in some business, it also led to financial strain and a lot of stress. We were working hard but not seeing the returns we deserved. I noticed that clients who were primarily motivated by low prices often had higher demands and were less appreciative of the value we provided. This created a cycle of overwork and underpayment, which was not conducive to long-term success or growth.

The turning point came when we invested in updating our equipment and technology. High-quality sound and visual equipment are crucial in the A/V industry, and staying up-to-date with the latest advancements is essential to delivering top-notch services. These investments were substantial, and it became clear that our pricing needed to reflect the quality and expertise we offered.

I had to unlearn the mindset that lowering prices was the only way to compete. Instead, I learned to confidently set our prices based on the value we provided. We focused on educating our clients about the benefits of high-quality equipment and professional services. We highlighted the importance of reliability, expertise, and the enhanced experience we could deliver with our updated technology.

This shift was not easy. It required a lot of confidence and a willingness to risk losing potential clients who were looking for the cheapest option. However, it paid off. We started attracting clients who appreciated the value of quality and were willing to pay for it. These clients were more collaborative, respectful, and satisfied with our services, which led to better relationships and repeat business.

Moreover, advancing with the times and continuously updating our equipment and skills allowed us to stay ahead in the competitive A/V industry. It positioned ADMFA AUDIO as a leader in providing innovative and high-quality audio-visual solutions. Our reputation grew, and so did our client base.

In conclusion, the lesson I had to unlearn was that my price needed to be the lowest to be competitive. Instead, I learned that my price should reflect the value, quality, and expertise we offer. This shift not only improved our financial health but also enhanced our client relationships and positioned us for sustainable growth. It’s a lesson that has been pivotal in the success and continued evolution of ADMFA AUDIO.

Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?

Yes, ADMFA AUDIO has developed multiple revenue streams that complement our core business of providing high-quality audio-visual services. Diversifying our offerings has been a key strategy in ensuring steady growth and providing comprehensive solutions to our clients. Here are some of the supplementary revenue streams we have built over the years:

1. Custom Stage Builds:
One of our significant revenue streams comes from designing and constructing custom stages for various events. Whether it’s a church event, a corporate function, or a concert, we create stages that are not only functional but also visually appealing. Our ability to tailor each stage to the specific needs of the event sets us apart and adds tremendous value to our clients.

2. Speaker Manufacturing:
In addition to providing audio services, we also manufacture our own line of high-quality speakers. This allows us to ensure that the sound quality meets our stringent standards and gives us the flexibility to customize solutions for different venues and events. By producing our own speakers, we can control costs and pass on the savings to our clients, offering them the best pricing in the market.

3. LED Screen Installations:
We have established a strong partnership with top vendors to source the best LED screens at competitive prices. Our services include installing these LED screens for a range of applications, from indoor events to large outdoor displays. This has become a popular service due to the increasing demand for dynamic visual displays in various settings.

4. Mixing and Mastering Live Audio:
Perhaps one of the most distinguishing factors of ADMFA AUDIO is our expertise in mixing and mastering live audio. Live sound engineering is a challenging task that requires precision and real-time adjustments to ensure optimal sound quality. Our team excels in capturing live performances and turning them into polished, mastered pieces. This unique capability has become a significant revenue stream and a key differentiator for us in the industry. Not everyone can take live sound and create a masterpiece, but our skilled engineers have mastered this art, making us the go-to choice for live events.

5. Comprehensive Event Packages:
We offer comprehensive packages that bundle our various services, providing a one-stop solution for event organizers. These packages can include stage builds, audio equipment, LED screen installations, and live audio mixing and mastering. This all-inclusive approach simplifies the planning process for our clients and ensures seamless integration of all technical aspects of their events.

Our diverse revenue streams not only enhance our business stability but also allow us to offer a wider range of services to our clients. By continuously evolving and expanding our capabilities, ADMFA AUDIO remains at the forefront of the audio-visual industry, delivering exceptional quality and value.

In summary, the combination of custom stage builds, speaker manufacturing, LED screen installations, and our unparalleled expertise in live audio mixing and mastering has positioned ADMFA AUDIO as a leader in the industry. These supplementary revenue streams enable us to provide comprehensive, high-quality solutions at the best prices, thanks to our strong vendor connections and in-house production capabilities.

Contact Info:

• Website: https://www.admfaaudio.com
• Instagram: https://www.instagram.com/admfaaudiollc/
• Facebook: https://www.facebook.com/ADMFAAudioAcademy/
• Youtube: https://www.youtube.com/@ADMFAAUDIOLLC-dp6hm
• Yelp: https://www.yelp.com/biz/admfa-audio-katy-2

Image Credits

All images are owned by ADMFA AUDIO