We caught up with the brilliant and insightful Micah & Caleb Moss a few weeks ago and have shared our conversation below.

Micah & Caleb, looking forward to hearing all of your stories today. Can you tell us the backstory behind how you came up with the idea?

Once we began dating, we both explored the world of photography together as a creative outlet. After we were married with our first child on the way, we decided to take our business to the next level — allowing us to leave something to our children. We loved the idea of our children (and potentially extending to other family members) having the option to work for a family-owned company.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

Tupelo Creative is a graphic design studio serving philanthropic, non-profit, cultural, and civic organizations throughout Detroit and Southeast Michigan. We create identities, websites, information graphics, way-finding, books and more. We believe in helping others follow their dreams and look good doing it!

At Tupelo Wedding Photography, we want to document each moment and detail, allowing you and your loved ones to cherish this momentous day forever. We believe in capturing the love, the laughs, and joyful tears, compiling these intimate moments into a beautiful collection that will help make this day unforgettable.

What do you find most rewarding about being creative?

The most rewarding aspect of being a creative is the lasting impact you have on a client, how your creation can shift hearts and generate conversations. It can be truly moving to know that much like music you work can evoke emotions.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Understanding that everyone is not your audience/clientele was a major lesson to unlearn. As creatives, we often work from a place of survival. Jobs that are strictly for “keeping the lights on” can easily become your only jobs, and sooner or later you realize you don’t actually like any of the work you’re putting out into the world. Knowing the client you want can make a huge impact on how you conduct business and your approach to projects as a whole.

We asked ourselves if we know we need to generate $5,000/month in sales, do we want 10 clients at $500 each? Or do we want 2 clients at $2,500? Once we decided to stop spreading ourselves thin, things became a lot easier for us to manage.

Contact Info:

• Website: https://www.tupelo.studio/
• Instagram: https://www.instagram.com/tupelocreative/
• Facebook: https://www.facebook.com/tupelocreative