We recently connected with Micah Blosser and have shared our conversation below.

Hi Micah, thanks for joining us today. So, naming is such a challenge. How did you come up with the name of your brand?

Capturing a moment or telling a story from my perspective has always been incredibly interesting. I have been creating videos since I was a young kid with a VHS recorder. I now have two Midwest Regional Emmy’s and have worked on various projects from award winning documentaries to social media videos for companies you haven’t heard of yet. As a present participant in a production I might be holding a camera, or lighting a scene, but in a lot of ways I am just a proud friend. I want you or your product to look and sound as good as it can, to help you put your best foot forward and show the world what you’ve got. When I was considering a name for my business honestly my first thought was the most random thing I could think of. “Biscuit” as it were. I was formed in my early years by the teachings of Monty Python’s Flying Circus. I was straight struck to my sillies observing the random utterances of the English chaps therein. Now, I thought for the name of my business, for something completely different. “Biscuit”! Ever-so-soon-shortly-after I decided against “Biscuit” in leu of a more meaningful moniker. I kept going back to my perspective, the way I see the world. It’s not about me, but I do have a unique gift of Myesight (trademark not registered). Perspective is a word that has many meanings and threads through what I do so chopped and screwed that thing right up into my business name, “SPEC”. It both reminds me of what I do and who I am. I am one guy in Missouri but the way I see things matters. I can make a good video, but also the universe is huge and still expanding. I love a good Norwegian Beaver Cheese, but I also think that strange women lying in ponds distributing swords is no basis for a system of government… You get it. Perspective is everything. At least that’s how I see it. :)

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I got into video production initially through an apprenticeship at a ministry. I spent many hours learning to operating cameras, directing productions, and everything in-between. I was asked next to be involved with another ministry on a documentary project called “Nefarious: Merchant of Souls”. This film focused on exposing human trafficking around the world and in the US. I experienced many heartbreaking things around the world, but also some really amazing things. I learned a lot about lighting interviews, shooting “b-roll” footage and carrying equipment. :) I started really going after my own business in 2013 and have had many amazing experiences with incredible clients.

The bread and butter of what I do at SPEC for my clients is tell stories. Together we figure out what type of story will showcase the amazing work they do, and then I make a plan and execute! This typically features different interviews and then some footage of the work they do and maybe some finished products or services they provide, but every video is different. For my clients I provide a one-stop-shop for the entire video creation process. I am most proud of my work that moves people to feel things and maybe stop and think about something in a different way. I have helped organization raise a lot of money for a good cause, helped businesses grow their reach, and individuals get the word out about their adoption to name a few. I love it all!

What do you think helped you build your reputation within your market?

I have learned time and time again how important relationships are to my work. It’s a long game at times, but the rules are simple. There is potential for work all around. As I have worked hard serving my clients, they have sent their friends and connections to me. I have invested time and energy beyond the contract that has been paid back to me multiple times over. I feel like a big part for me also is just being curious and kind. I offered shot some family photos for a client of mine just to bless them. I think getting to know my clients and considering them friends is a big part of what makes my work so fulfilling.

If you have multiple revenue streams in your business, would you mind opening up about what those streams are and how they fit together?

The media/video creation world sort of lends itself to having multiple revenue streams automagically. The same lights work for interviews AND headshots of all your staff. I can pull stills from the 4K footage I shoot and then we have images to use for social media and your website. Podcasts, live streaming events, reels and social posts, drone (etc) all become potential niche markets for exploring. A cinema camera and a beefy computer become powerful tools.

Contact Info:

• Website: www.specmedia.us

Image Credits
Addison Sauvan, Travis Carroll, Kaitlyn Blosser, John Cleese