We recently connected with Micaelo Duran and have shared our conversation below.

Alright, Micaelo thanks for taking the time to share your stories and insights with us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

As a co-founder of WebieMedia, one of the biggest risks I took was deciding to pivot our business model in the early stages of the company. At the time, we were a small digital marketing agency, working on a mix of projects ranging from website design to social media management. We were making steady progress, but something didn’t feel right. The industry was evolving rapidly, and it became clear that to stand out, we would need to specialize and become experts in a specific niche.

The risk wasn’t just a change in direction; it was a financial gamble, a shift that meant we’d need to narrow our service offerings, rebrand, and focus our entire strategy on one area. The timing was also crucial—we were at a point where we had a decent client base, and I knew that some of those clients might not follow us through this transition. We’d already built a reputation, and pulling the rug out from under the general services we offered felt like it could be a huge step backward.

But here’s the thing: we were working with a lot of businesses that were struggling to adapt to the digital age. They needed more than just a website or a social media post—they needed a complete strategy, digital transformation, and measurable results. We realized that we could deliver those outcomes by honing in on the intersection of digital marketing and data analytics.

The decision to take that risk was based on a combination of gut instinct and market research. I saw a trend emerging where companies were focusing more on data-driven strategies. They needed insights into customer behavior, more personalized marketing, and optimized online experiences. This was a pivotal moment, and if we didn’t act, we’d risk becoming irrelevant.

Once we made the decision, we immediately started rebranding WebieMedia, changing our messaging, and shifting our focus to data-driven digital marketing strategies. We worked hard to educate ourselves, take courses, and build our expertise in analytics, customer insights, and performance-driven campaigns. There were months where we questioned whether we’d made the right call. We had to turn down potential clients who didn’t align with our new direction, and there were definitely some sleepless nights.

But it paid off. As we started to refine our niche, the right type of client started to find us. Companies that were serious about growing through data-driven decisions began reaching out. Our reputation grew, and we were able to build long-lasting relationships with companies that valued our expertise. That pivot helped position WebieMedia as a leader in the digital marketing space, and the results have been beyond what we could have imagined.

Looking back, I realize that the risk wasn’t just about changing our business model—it was about having the courage to step away from what was comfortable and embrace a vision of where we could make the most impact. It wasn’t easy, but it was definitely worth it.

Micaelo, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m the Co-Founder and Chief Sales Officer of WebieMedia, a digital marketing agency that specializes in crafting data-driven strategies to help businesses grow online. Together with my brother, who’s the technical brain behind our company as the Chief Technology Officer, we launched WebieMedia with a shared vision: to create a business that combines the power of digital marketing with cutting-edge technology to drive real, measurable results.

Our journey started with a simple realization: while I was passionate about sales and the client side of the business, my brother had an exceptional knack for technology and software engineering. We both knew that there was a gap in the market for an agency that truly understood both sides of the equation—creative marketing strategies and the technology that powers them. From that insight, WebieMedia was born. We wanted to build an agency that not only delivered great marketing campaigns but also empowered businesses with the right tools and data to optimize their online presence and performance.

As the Chief Sales Officer, my role focuses on building relationships, understanding client needs, and translating those needs into actionable, results-driven strategies. I work directly with clients to develop customized marketing plans that drive growth, from customer acquisition to retention. I’m proud of how WebieMedia has evolved into an agency that doesn’t just promise leads—we deliver on actual business outcomes, leveraging data and insights to guide every decision we make.

What sets us apart is the unique partnership between my brother and me. While he focuses on the technical side—ensuring we’re using the best tools, platforms, and data science to deliver results—I’m deeply embedded in the sales and client-facing side of the business. Our ability to bridge the gap between marketing and technology is what makes WebieMedia different. We understand how to execute strategies that are not only creative but also driven by real-time data and analytics to achieve the best ROI for our clients.

We help businesses tackle challenges like ineffective digital strategies, poor customer targeting, or a lack of measurable results. By analyzing data and user behavior, we deliver marketing strategies that work, using analytics to refine and optimize campaigns for maximum impact. We’re deeply focused on delivering value and growing businesses in a sustainable way.

I’m most proud of how far we’ve come—from an idea between two siblings to a successful digital marketing agency that’s transformed the way our clients approach their marketing. It’s been incredibly rewarding to see the impact we’ve had on businesses—helping them grow, thrive, and realize the full potential of their digital presence.

For anyone considering working with us, I want them to know that WebieMedia isn’t just another marketing agency. It’s a partnership where we align with your business goals, understand your unique challenges, and deliver data-driven solutions that drive tangible results. We’re not just about growing traffic or clicks—we’re about delivering growth that makes a real difference for your bottom line. Our combination of sales expertise and technical know-how is what makes us stand out and what we believe sets us up for even greater success in the future.

How about pivoting – can you share the story of a time you’ve had to pivot?

My career in sales started right after I finished school, and it was one of the most formative experiences of my professional life. I began working in a variety of sales roles—everything from retail to business development—and quickly realized that I had a knack for understanding customer needs and closing deals. Over the years, I moved up the ladder, consistently being one of the top performers in every company I worked for. There was something about the challenge of identifying pain points and then crafting solutions that really clicked for me. I loved the rush of closing a sale, but what really excited me was building long-term relationships with clients and helping them solve their problems.

Being one of the top performers in sales taught me invaluable lessons: how to communicate effectively, how to read between the lines and understand what a customer truly needed, and how to create strategies that not only closed deals but also created lasting value for clients. I learned that success in sales wasn’t just about numbers—it was about truly understanding people, whether they were a business owner or a consumer, and offering them something that would help them grow or succeed.

But as I climbed the corporate ladder, I began to feel that I had hit a ceiling. I loved the work, but I wanted more. I wanted to build something of my own—something that combined my passion for sales with the entrepreneurial spirit I’d always had. That’s when the idea of starting WebieMedia with my brother began to take shape.

My brother, a skilled software engineer, and I had always talked about launching a business together. He had the technical expertise, and I had the sales experience and client-facing skills. The idea of combining our strengths to create a business that could truly help companies grow in the digital space felt like the perfect opportunity.

So, we made the bold decision to pivot from my successful career in sales to entrepreneurship. We launched WebieMedia with a focus on delivering high-impact, data-driven digital marketing solutions. We quickly realized that while the marketing industry was evolving, businesses still needed a guiding hand to help them navigate it. I used the skills I’d honed in sales—understanding clients’ pain points, building relationships, and delivering value—to shape our client offerings. At the same time, my brother applied his engineering skills to develop the technical infrastructure that would support our vision, leveraging the power of data to drive more targeted, performance-driven marketing strategies.

The pivot wasn’t without its challenges. It was a huge leap from the stability of a career in sales to the unpredictability of running a startup. But having that strong foundation in understanding what clients truly needed—paired with my brother’s technical expertise—helped us create a service that was more than just “marketing.” We were offering data-driven insights, performance optimization, and tangible results, all of which were rooted in the same customer-centric principles I’d mastered in my sales career.

Looking back, that pivot was one of the best decisions I’ve made. My background in sales gave me a deep understanding of what businesses need to grow, and it helped me navigate the early stages of building WebieMedia. As Chief Sales Officer today, I’m able to continue applying those lessons—connecting with clients, identifying opportunities, and delivering solutions that truly move the needle. The shift from sales to business ownership allowed me to take those skills to a whole new level, and today, WebieMedia is a place where my brother and I can combine our strengths to help businesses grow in the digital world.

How do you keep your team’s morale high?

Keeping morale high is all about creating a supportive and transparent environment. I believe in leading by example—showing up with energy, being accessible, and working alongside the team. I also encourage open communication, so everyone feels comfortable sharing ideas or challenges. Recognizing both big and small wins is key—celebrating achievements boosts morale and reminds the team their efforts matter.

Work-life balance is important too. If someone needs time to recharge, we make it a priority. And I’m always open about challenges, sharing the bigger picture with the team so they feel involved in the solution. Ultimately, when people feel valued and supported, they’re naturally more motivated and invested in the company’s success.

Contact Info:

• Website: https://webiemedia.com