We’re excited to introduce you to the always interesting and insightful Meredith Yinger. We hope you’ll enjoy our conversation with Meredith below.

Meredith, appreciate you joining us today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

After four years of blood, sweat, and tears, I am in the finishing stages of directing and producing my first feature documentary called Scars Unseen – which is a ‘triumph of the human spirit’ documentary following three women who have overcome domestic violence and are paying it forward.

I have friends and family members that have been affected by domestic violence. Some of which have come forward and shared their stories with me during the process of creating this film. It has been heartwrenching, eye-opening, but more than anything it has been motivating. This has been motivating me to keep pushing this story forward and to not give up no matter how many challenges I might face.
I am passionate to share similar stories and provide a glimpse of hope in showcasing they are not alone. Ever inquisitive by nature, I believe it’s important to explore the various components surrounding the issue- legal, physical, and emotional experts on the matter are included to give a fuller view of the topic and provide additional insight and perspective.

Coming from the perspective of healing and transformation, we aim to pair intention with action through Scars Unseen. By providing helpful resources in the documentary for those experiencing domestic violence, the goal is for viewers to take an action after watching- whether that be for themselves, or a loved one. We will incorporate organizations, hotlines, and more to encourage viewers to continue the conversation after watching, donate to an organization doing DV work, volunteer, repost, share the resources, and get involved. Additionally, we have plans with multiple universities to develop course curriculum and educational guides to go along with the feature documentary.

Scars Unseen focuses on the recovery process and includes no gruesome details or reenactments. This documentary could be the first to reframe the topic of domestic violence, appeal to a wide audience, and encourage all those watching that they are not alone and that there is hope. Oftentimes media about domestic violence portrays their subjects as victims and encourages stereotypes – Scars Unseen aims to set the record straight and provide an alternative view of domestic violence.

Meredith, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

By the time I graduated from LMU, I was committed to creating change within the media. For the stories and people that were overshadowed, left behind, or pushed down, I wanted to highlight them. I wanted to shed light on dark areas of our society and world and I realized the best way for me to do that would be through documentary filmmaking. I wanted to incorporate my quirky sense of humor with different subjects I found fascinating. I wanted to empower women in the male-dominated industry of film. I wanted to Direct and Produce. It was with these beliefs that in 2019, I co-founded the female-owned, full-service video production company She TV Media, where we highlight empowering and untold stories through our content: commercials, documentaries, and scripted shows. We get to choose who is in front of and behind the camera. We get to change the narrative.

In order to generate change, I created She TV Media, a production company focused on telling inspiring stories of empowered women, all while including women in the entire filmmaking process- from ideation to execution. By doing this, we remain in charge of who and what we focus on, film, and promote.

In the United States, the population is made up of 50 percent women and 40 percent minorities yet
1.5 out of 10 film directors are female,

1.4 out of 10 film writers are people of color,

14 percent of actors featured in top films were women minorities.

She TV Media works predominantly with womxn and BIPOC to help us tell more human stories about the people who make up this beautiful world and give voice to stories that might otherwise be silenced.

Specifically, Scars Unseen, our feature length 501c3 documentary, is about triumph of the human spirit in domestic violence cases. Scars Unseen aims to illuminate the power of healing, destigmatize victimhood, and encourage open communication about the causes, treatment, and prevention of abuse.

From the client-facing side, She TV Media, LLC works primarily with small businesses, non-profits, and corporations producing engaging, short form, video content including promotional videos, short documentaries, and social media content.

With over 10+ years of production experience, including work with Netflix, Nickelodeon, McGraw Hill amongst others. She TV Media has worked on a plethora of game changing video content ranging everywhere from virtual galas and talk shows created out of necessity and innovation during the pandemic, to short documentaries and 30 Second National Commercials.

We have worked with the following clients in creating high quality video content of varying deliverables: TEDx, Nike, Team Rubicon, California Primary Care Association, LAX coastal chamber commerce, congressional candidates, and more.

She TV Media fosters a roster of diverse and talented contractors who work closely together to bring a company’s vision to life. She TV thrives on collaboration and their ability to innovate and pivot has allowed them to grow throughout the uncertain times and provide their clients with fresh perspectives and ideas for content creation.

Recently, She TV Media partnered with Burns Engineering to develop various video content to promote the different sectors they focus on and highlight their current work being done with Metro and the LAX Airport renovations as well as create over 25 training videos for their new onboarding platform. She TV Media thrives on building relationships that will evolve and develop alongside the videos produced.

What’s worked well for you in terms of a source for new clients?

Fortunately, a majority of our clients have come from referrals from existing clients. I love when we are introduced to other clients from a current client – it makes me so happy to know we’re doing work that our clients are telling their friends and colleagues about! I’m also extremely active in a number of professional networking groups like BRA, LAX Coastal Chamber of Commerce, and Film Independent. A close second source would be from these networking events. I am always looking to connect with organizations that need video content (everyone!) and that want to work with a kickass team of creatives that bring a fresh perspective to branded content.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

I think a lot of people hear video production and either think – oh well, I can just do that on my iphone in an hour or two, or are completely terrified by the notion of lights, camera, and action. There’s a lot more involved in content creation than meets the eye.

The first thing we do when working with a client that has never created video content before is walk them through the entire process – from pre production through filming all the way to editing and post-production.
When we break down the amount of hours and time it takes from scripting and idea development to filming on set with equipment and a team through the editing process – with revisions, music, graphics, etc. it’s a big undertaking that can be intimidating. Not to mention the creative juices needed to cook up the commercial or short doc! The bright side is when you work with us, we’re bringing our 10 years of experience/challenges/innovations it took for us to be efficient and pros at our craft to seamlessly create the content with you.

Sometimes investing in video content can be the first item that gets cut when budget restrictions happen, and I like to share that video content is the best ROI for your business. Here’s a few more of my favorite video fun facts- you are 53x more likely to show up first in a google search if you have a video embedded on your website.

& viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in a text.

So if people are wondering if they should invest in video – the answer is a resounding yes! With such a variety of types of video content to choose from, it is a wonderful way to engage your audience, train employees, sell a product, and share your story.

Contact Info:

• Website: https://www.shetv.me/our-work
• Instagram: @shetvmedia
• Linkedin: https://www.linkedin.com/in/meredithyinger/

Image Credits
Headshots by Nick Giggans-Hill