We were lucky to catch up with Meredith Limoges recently and have shared our conversation below.

Meredith, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?

The idea for SayLa came out of a place of total exhaustion.

I’ve been running my first business, Beaudin, since 2013, and while I love that work, the pace of entrepreneurship—combined with caring for my dad through Stage 4 cancer—eventually led to a level of burnout I couldn’t ignore.

Everything in my life felt loud.

To be honest, I’ve never really connected with the typical “self-care” space. A lot of it felt surface-level. What I needed wasn’t another routine—I needed something that could actually ground me in the middle of real life.

My relationship with Jesus has always been where I find real peace. But I realized in that season that I didn’t have a simple way to return to that when my mind was overwhelmed in the middle of the day.

And that’s where the shift started.

I noticed that in anxious moments, I would reach for small, repetitive habits—like lip balm. It was automatic.

So I started asking: what if that moment could actually mean something?

What if something I already use multiple times a day could become a reminder to pause, reset, and come back to what’s true?

That’s where SayLa came from.

Not something complicated—just something simple that meets you right where you are.

Meredith, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’ve always believed business should do more than just sell something—it should actually help people.

I started Beaudin in 2013, building a luxury accessories brand from the ground up, and from the beginning it’s been tied to a bigger mission—supporting those impacted by human trafficking. That work has shaped a lot of how I think about business.

But SayLa came from a much more personal place.

It came out of a season where I realized that while I was doing meaningful work, I wasn’t living with the kind of peace or steadiness I needed to sustain it.

I didn’t need more “self-care.” I needed something that actually helped me return to truth consistently.

That’s what SayLa is.

We start with USDA-certified organic lip balm, but it’s really just the entry point. Each one carries a single word—like Worthy, Loved, or Peace—to act as a physical cue.

From there, we pair it with a simple system—through our app and check-in—that helps you identify what you need in the moment and actually practice coming back to it.

It’s not about adding more to your life. It’s about interrupting what’s already happening and shifting it.

At its core, SayLa is about creating a rhythm—something you can return to throughout the day when your thoughts start to drift.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The biggest thing I had to unlearn was the idea that I could just keep pushing and everything would work out.

For a long time, I thought that was part of it—you carry more, you handle it, you keep going. But eventually, that approach stopped working.

I hit a point where I didn’t even want to keep going the way I had been. And that was a wake-up call.

The stress wasn’t just mental—it was physical. I could feel it in my body.

That forced me to step back and really look at what was going on beneath the surface.

I realized that a lot of what I was carrying wasn’t just my schedule—it was the way I was thinking. The pressure, the internal noise, the constant loop in my mind.

And I had to start dealing with that directly.

For me, that meant learning how to actively come back to truth—not just once, but throughout the day. Not in a perfect way, just consistently.

That’s where SayLa really took shape.

I didn’t set out to build a product—I was trying to solve something I was personally walking through. I needed something practical, something I would actually use, something that met me in real time.

Because I learned you can’t just push your way through everything. At some point, something has to change.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

I’ve been in business long enough to see how different platforms work, and for SayLa, this was a very intentional decision.

I didn’t want this to just be a product someone buys and forgets about.

Because the value isn’t just in the balm—it’s in how it’s used.

On a marketplace, you can sell a product, but you can’t really guide what happens after. And for us, that part matters most.

By keeping everything on oursayla.com, we’re able to connect the full experience—the product, the check-in, the follow-up, the ongoing rhythm.

It allows us to actually walk people through how to use this in their daily life, not just hand it off and hope it sticks.

While we are looking at Amazon to make things more convenient for our customers, the heart of the brand will always live on our own platform.

Contact Info:

• Website: https://yoursayla.com
• Instagram: https://www.instagram.com/yoursaylaco
• Facebook: https://www.facebook.com/yoursaylaco
• Linkedin: https://www.linkedin.com/in/meredith-limoges/