We’re excited to introduce you to the always interesting and insightful Mengyao Hu. We hope you’ll enjoy our conversation with Mengyao below.

Mengyao, appreciate you joining us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

I’ve noticed that TikTok is becoming increasingly commercialized. It’s no longer just a simple short video platform to post your funny moment. TikTok is evolving into a powerful commercial platform. Through short videos and live streaming, it’s encouraging more businesses and advertisers to engage, blending commerce seamlessly with content. I started working in the TikTok content agency field for two main reasons. First, TikTok’s success in China revealed its massive market potential. Its live streaming revolutionized consumer habits, offering affordable prices and convenient shopping experiences. I even became a consumer myself, drawn to the ease and unique services TikTok provided. Secondly, During my time in affiliate marketing, I’ve seen more brands embrace TikTok to promote their products and share their stories. Many overseas businesses and startups have gained recognition through the platform, connecting with audiences in ways that were previously unimaginable.
For me, TikTok represents the idea of “15 minutes of fame,” empowering individuals and brands to express themselves freely and authentically. Especially after TikTok was recently unbanned, I believe it can continue operating in the U.S. The platform supports countless opportunities for small businesses, it’s a vital tool for their growth and success.

Mengyao, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a Film Producer and TikTok Content Specialist based in Los Angeles. I have worked on various projects, including commercials, short series, films, and social media campaigns. My ability to combine film production expertise with social media marketing strategies sets me apart in TikTok short-video marketing. I help businesses and creators quickly promote their brands and gain visibility by leveraging my video production skills to create impactful content that aligns with both target audience interests and platform trends.

One of the things I’m most proud of is producing short videos that have achieved millions of views. Through my work, the brands I collaborate with have successfully launched new products on TikTok. In one case, a single video not only went viral but also completely sold out the brand’s inventory, showcasing the incredible power of engaging content combined with TikTok’s customer reach.

Drawing on my experience in video creation, I produce videos that resonate with viewers and drive engagement. I also utilize TikTok’s backend data—such as views, likes, CTR, and completion rates—to analyze performance and refine content strategies for better results. This is different than just bringing the cinematic views it is more data-driven but also creative.

Thanks to my background in production, I understand that even short videos require collaboration with talents like influencers, actors, videographers, and editors to ensure high-quality outcomes. This holistic approach allows me to deliver content that not only captures attention but also achieves measurable success.

Are there any resources you wish you knew about earlier in your creative journey?

During my work this year, I found a lot of software that is very effective for Tiktok agency operations. For example, Fast Moss helps us check the rankings of popular products on TikTok, helping you know what products are popular with the audience. At the same time, you can also observe why this product has a clear upward trend and what preparations they made before. For example, what type of bloggers bring products they are collaborating with? Also, you could check is there are changes in live streaming. By studying these patterns, you can learn a lot of operational experience and refine our own operational strategies. At the same time, if there is a viral video, you can analyze the script audience to improve your account and new comments and planning direction.

Have you ever had to pivot?

As a recent film school graduate, I faced the challenge of having limited connections and resources to secure consistent work in the industry. At the same time, I needed a stable job to support myself, but I wasn’t ready to give up on content creation.

That’s when I discovered the potential of TikTok e-commerce, thanks to its rapid growth of Tiktok E-commerce. I decided to pivot and started exploring short-form video production for TikTok. In the beginning, I managed everything hands-on—writing scripts, filming, editing, publishing, and even overseeing the content’s performance. This experience allowed me to gain a deep understanding of the platform and its dynamics.

Over time, as I became more proficient, I realized the power of collaboration and delegation. By building a team and specializing in roles, such as working with scriptwriters, editors, and content managers, we were able to create videos more efficiently and at a higher quality. This shift not only boosted video productivity but also allowed me to focus on strategy and communication, which are my core strengths.

Contact Info:

• Instagram: https://www.instagram.com/amy.yaoyao_/profilecard/?igsh=NTc4MTIwNjQ2YQ==
• Linkedin: https://www.linkedin.com/in/mingyaohu/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Image Credits

Mengyao Hu