We recently connected with Memy Baxter and have shared our conversation below.
Memy , thanks for joining us, excited to have you contributing your stories and insights. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?
Without my clients, my business would not exist. I wanted to do something fun and exciting for them but I had to think long and hard. I didn’t want the kids to be bored as well as I had to think about the cost, event space, how many girls will be invited and actual show up, refreshment, and the theme. All of my clients are girly girls and they love make up and Polish, so I decided to do a makeup one on one class with a bomb makeup artist. So boom! I reached out to this “known” makeup artist. At first, she was like her makeup classes are for 17+ year olds. I advised it was for my client appreciation event and asked would she considered because the girls ages ranged from 5-10. She said yes and asked for my phone number so she could give me a call. I gave her my contact number and told her I would be free to talk after 11 am. Next day came, I hit her up to confirm we will still talk business and she said she would give me a call later in the evening. That was totally fine because I was off that day. Around About 3/4, I write her and asked was she still going to call and she said yes. Guess what? No call, no text, and she stop responding to me on Facebook Messenger. People are so unprofessional it’s ridiculous. I also feel like because I’m not known, don’t have a lot of likes, or followers she didn’t take me serious. I’m writing people left and right but don’t get a response. Then, a voice tells me, “Memy you have a close friend that does makeup. Just ask her!” So boom I FaceTime my girl and give her the 411 and she agrees. My girl drove from Birmingham to Montgomery to host the event. I hit up my sister in law because she’s good with decorating and picking out stuff at a reasonable price. She made my invitations, certifications, and sent everything I needed to order from Amazon. The event was successful. The girls had a BLAST! I had some of the girls to spend the night afterwards. It was definitely lit! Shout out to Looks by Liea for making the event be successful!
Memy , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Hey you guys! My name is Memy and I’m the founder of Memy’s Creations. I started braiding hair at the age of 6. No cap! I was in summer camp braiding people hair lol. As a child, I didn’t have a lot of support of doing hair so I didn’t take it serious. I took cosmetology in high-school. Again, I had teachers getting me out of class to do their hair. Still no support, so I wasn’t sure it was for me. I did hair every now and then. Now I’m in my own home with my kids, why not do what I love to do. I’m a fast braider, but parting takes up most of the time. If you parts are NEAT, then your work has no volume. I’m not just a braider, I do roller-wraps, frontal installs, sew-ins, rods, etc. I do just about everything. I’m the hairstylist that loves a challenge. I love when my clients push me to my best abilities. I’m very professional. I don’t book appointments unless I know 100% I can commit. If I cause delay in your service, I do take off because it falls on me. Don’t book me if you think a hairstyle that takes 6 hours to be done in 1 hour. I don’t play about my work. I take pride in my work. Doing hair is not an extra dollar for me. It’s my passion. I love what I do. Sometimes it’s hard because people book based off popularity and not skills but then complain about their appointments being canceled or how they experience unprofessional, but here I am with great work that get overlooked. I know I can’t get all the clients, but I know my worth.
Can you share one of your favorite marketing or sales stories?
I believe it was 2/3am and my sister in law texted me, “Girl, can I redo your hair page over because it’s horrible. If I was looking for someone to do my hair, I definitely wouldn’t inbox you because your page is a mess and all over the place.” In my head, I’m like dang. She rude asf and mean, but I appreciate the honesty. I knew deep down inside, it really was all over the place. I compared my page to other people business page and I saw I was missing alot. Presentation is key and when I first created my page, it definitely was horrible. She re-organized my entire page. I went from 4/5 likes to almost 500. My goal is to reach 5k followers.
Can you open up about a time when you had a really close call with the business?
Being in the hair industry, you definitely have to separate yourself from other hairstylists. No shade! No tea! But it’s a lot of people who do hair just to get an extra dollar. I’ve had people tell me I do hair when I want to. I do hair when I need the extra coins and when I reach my dollar, I stop. It’s people who literally can’t do hair but have clientele out this world. It’s like they have the most likes and followers, and a stylist like me, I be so confused. Like how? I’m dedicated. Even when I’m not doing hair, I’m doing hair to perfect my craft, get better with speed, learning how to use different products, and my parting has gotten way way better, but yet, it’s so hard getting clients. I’m definitely not a hater, but sometimes it’s discouraging. I’ve taken a step back to really just find me. To learn how to re-brand my company. I know my heart and passion for doing hair going to lead me, but it’s like my audience/clients just not seeing me. I’m being shadowed. I have to think “bigger” so my clients can see me. I understand all money not good money and I can’t have all the clients, but I want to have a good set of loyal clients thats going to keep me on my toes.
Contact Info:
- Facebook: MemyCreations
- TiKTok: @memycreations
Image Credits
Memy creations