Alright – so today we’ve got the honor of introducing you to Melissa Rubin. We think you’ll enjoy our conversation, we’ve shared it below.
Melissa , thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
As the years have gone by I often am asked one simple question “How did you develop this distinct customer experience”. In essence they are asking me the story behind my mission as a Broker Advisor in South Florida,. For me, it always starts with the people. As I say your “home is as unique as you” and let’s learn what is most important to you!!! I find that meeting people where they are and engaging in the conversation they want to have vs. the one I think they should have is the start of a great experience for the client. There is a particularly good feeling when someone is heard, seen, and listened to. Buying and selling real estate is not often thought of as an intimate experience but yet it is. You are dealing with people home’s; something that is as intimate as it gets. Intimacy comes with feelings and unless you truly understand where your clients are you don’t know where to meet them. To ensure that our clients wherever they may live or wish to live experience the white glove service that we offer, I launched in November 2021 The National Advisory; a vetted group of agents spanning the country that we can rely on to guide our clients through their real estate needs.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Melissa integrates her vast network of resources, global relationships, innovative marketing and longevity in the real estate business resulting in her becoming a preferred partner for Fortune 500 executives, international financiers, elite medical professionals, entertainment celebrities, foreign diplomats, and global investors.
Melissa’s concierge approach to business makes all of her clients’ transactions as seamless as possible. She has extensive experience in the most sensitive of situations, such as high-profile divorces, estate sales and distressed asset liquidation. The service she offers extends beyond the home buying and selling process; it is highly personalized, professional, discreet, empathetic, and thoughtful, enabling her clients to feel comfortable in Miami. She embraces a communication first philosophy which she devotes to her clients by keeping them fully informed about the trends and transformations occurring in the South Florida marketplace.
Born in Montreal with an extensive international travel dossier, Melissa’s global intelligence provides international clients with world-class excellence. Her 16-year career in fashion fostered her innate sense of style and elegance, as well as her deep understanding of cultural nuances. These advantages combined with visionary thinking, impeccable negotiation skills, inspiring creativity, and thoughtful discretion sets her real estate practice apart.
A community leader who views philanthropy as an essential component of good citizenry, Melissa serves as a board of director for Mount Sinai Medical Center Foundation and The Miami Beach Chamber of Commerce. As giving back is paramount to her vision, a donation to the clients’ charity of choice is made in their name at the close of their sale, purchase, or lease.
Living in South Florida since 1997, Melissa constantly has her finger on the pulse of this vibrant community. From new restaurant openings, development projects to the best cultural events, sharing all of these exclusive lifestyle benefits South Florida offers is an added value when working with Melissa.
Notable Mentions
• Author “An Essential Playbook; Winning Real Estate Tips during Divorce
• 2019 Wall Street Journal Top 1000 small Real Estate Teams
• Miami Beach Chamber of Commerce Most Innovative Marketing Award
• Miami Beach SunPost Power Women in Real Estate
• Certified mediator for the Miami Association of Realtors
• Master Broker Forum Member
• Past Board of Governor for the Miami Association of Realtors
• Certified Distressed Property Expert
• Certified International Property Specialist
Certified Collaborative Divorce Specialist-Real Estate
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We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
I often felt that my job as a Broker Advisor was to explain the market to my clients when they are buying and selling homes. Seems simple enough, yet it actually is much more complicated. In working with a Business Coach one of the lessons I had to unlearn was the way I communicated the market to my clients. In our mission to meet people where they are often times the way you can describe a market can quickly becoming “defending the market” if you and your client share different views on the market. The market is the market and what each buyer is willing to pay for a home and what each seller is willing to accept for their home is a personal decision. What I learned is to listen to what my client is saying, acknowledge their perspective and do what I can to help them reach their goals, even if what they are asking might not be possible. I learned to communicate with facts, vs. explaining and am okay if something does not work out. The lesson is to respect our clients point of view and be willing to listen to what they want, and support them in their goals while being detached to the outcome.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
One of the best ways I have found to continue growing my client base is to help create joy and connection after the transaction. Being in the service business the lifeline of our business are the relationships and connections we make a long the way. Having live events gives the opportunity for our clients to meet others new in the area, a place to create memories together and make new connections while having a good time. We have created a pancake truck event for our clients with young children including custom coloring books and a photographer to memorialize the occasion or invite our clients to a night at the country club. The second part is creating random acts of joy. What is a random act of joy? We take the time to learn about each person in our community and send them random personalized gifts throughout the year. We don’t have clients; we have community members. Who does not like a random gift at their door. For us growing and keeping clients is simple. Focus on the relationship and how you can foster joy in the lives of others.
Contact Info:
- Website: MJRGroupe.com
- Instagram: www.instagram.com/mjrgroupe
- Facebook: www.facebook.com/melissajrubin
- Linkedin: www.linkedin.com/in/melissa-jane-rubin
- Other: Pinterest www.pinterest.com/themjrgroupe/_created