We’re excited to introduce you to the always interesting and insightful Melissa Molinaro. We hope you’ll enjoy our conversation with Melissa below.
Melissa, looking forward to hearing all of your stories today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?
If there’s one thing we’re seeing right now in the party world, it’s that kids’ birthdays have entered their main character era. Gone are the days when the highlight of the party was pizza and an over-iced sheet cake. (Not that we don’t love cake—because we do.) Today’s celebrations are all about creativity, individuality, and making memories that don’t just live on a camera roll but in the keepsakes kids get to take home.
Workshops are leading the charge. Kids aren’t just showing up for a good time—they’re rolling up their sleeves and leaving with something they’ve made themselves. Whether it’s decorating sunglasses in our “Sunnis” workshops or crafting friendship bracelets with their squad, the magic is in the customization. It’s hands-on fun that lets them say, “I made this,” and that’s so much more meaningful than yet another goody bag full of plastic yo-yos.
And can we talk about the themes? Rose gold is still holding strong (because who doesn’t love a little sparkle?), tie-dye is giving us major nostalgic vibes, and the coquette aesthetic—think bows, pastels, and a dash of old-world charm—is taking over in the sweetest way possible. The best part? Every workshop feels like an extension of the birthday kid’s personality. It’s less cookie-cutter and more “Pinterest board brought to life.”
What I love most about this trend is how it’s giving kids a chance to be creative and just have fun. It’s not about being perfect; it’s about the process. And let’s be honest: there’s something refreshing about a party where kids are genuinely engaged—no screens required.
At Slumberlux, our mission is to make parties unforgettable and stress-free, and workshops have been such a fun way to take that to the next level. Whether they’re painting, patching, or getting glitter tattoos, these kids are having experiences they’ll talk about for weeks. (We’ve overheard the group chats, trust me.) It’s a new chapter in birthday parties, and honestly, we’re here for it.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Hi, I’m Melissa, the founder and creative force behind Slumberlux, where we specialize in taking kids’ sleepovers and birthday parties to a level you didn’t even know was possible. I like to say we make dreams Instagrammable (and stress-free), combining high-end aesthetics with a seamless experience that parents and kids both rave about.
Slumberlux started a couple of years ago, born out of my desire to create something magical. I saw a gap in the party world where events for kids either felt over-the-top stressful or underwhelming—and there wasn’t much in between. I knew I could bring a fresh perspective to the table: luxury meets ease. Parents deserve a break, and kids deserve to feel like the main character of their own special day.
What we do is simple yet impactful: we set up luxury sleepovers, spa parties, and workshops in the comfort of your home, handling everything from setup to teardown. Popular themes right now include rose gold glam, tie-dye vibes, and coquette chic (because let’s be real, bows are everything). We’ve also expanded into workshops where kids can create something totally unique, like personalized sunglasses, slime, or friendship bracelets. It’s about the memories, the creativity, and, of course, the aesthetics.
But here’s what truly sets us apart: we don’t just deliver a product, we deliver an experience. When you book with Slumberlux, you’re not just getting cute tents or spa stations—you’re getting peace of mind. Parents don’t have to lift a finger; we do all the work while they sit back, relax, and actually enjoy the celebration. And let’s not forget: kids LOVE it. From the tiniest details like personalized pillowcases to Pinterest-worthy setups, we’re all about making everyone feel special.
One of the things I’m most proud of is how many incredible memories we’ve created for families. When I see a group of kids squealing over their setups or when parents tell me this was the best party they’ve ever thrown, I know we’re doing something right. I want potential clients to know that Slumberlux isn’t just about parties—it’s about moments. Moments where kids feel like stars, parents feel a sense of relief, and everyone walks away saying, “That was amazing.”
At the end of the day, I want Slumberlux to be the go-to for parents who want something extra special without the extra stress. We’re here to make the planning easy, the party magical, and the memories unforgettable.
Can you tell us about what’s worked well for you in terms of growing your clientele?
The most effective strategy for growing our clientele has been a mix of maintaining a strong online presence, providing an exceptional experience that keeps clients coming back, and good old-fashioned word-of-mouth referrals.
1. Google Profile Visibility
Our Google Business profile has been an amazing tool for attracting new clients. Parents searching for unique party ideas or luxury sleepovers in their area often find us through Google. By keeping our profile updated with reviews, photos, and detailed descriptions of our services, we’ve been able to stand out and make a great first impression. Positive reviews from past clients play a huge role here—nothing beats the trust that comes with seeing glowing feedback from other parents.
2. Repeat Customers
One thing I’m incredibly proud of is the number of repeat clients we get. Once parents experience the ease and magic of a Slumberlux event, they’re often back for the next birthday or celebration. Whether it’s trying out a new theme or booking one of our workshops, those returning clients are a huge part of our growth. Plus, we love building relationships with families and being part of their special moments year after year.
3. Word-of-Mouth Referrals
Word-of-mouth is powerful, especially in the party world. When a parent tells their friends about the stress-free setup and the unforgettable memories we create, it sparks interest. A lot of our business comes from party guests who see what we do firsthand and want to bring that same magic to their own home.
4. Consistency and Client Experience
Ultimately, it all comes down to delivering an amazing experience every single time. We focus on making sure each client feels special, from the first inquiry to the teardown. That consistency builds trust and keeps the referrals, repeat business, and Google reviews rolling in.
By combining an engaging online presence, building long-term relationships with clients, and focusing on quality service, we’ve been able to grow organically while staying true to what makes Slumberlux special.
How’d you build such a strong reputation within your market?
Building a strong reputation within my market has been a mix of consistency, quality, and genuinely caring about the client experience.
From the start, I knew that if I wanted Slumberlux to stand out, it wasn’t just about creating beautiful setups—it was about delivering an experience that parents would rave about and kids would remember forever. Here’s what I think has really helped us build our reputation:
1. Attention to Detail
Every event we do is thoughtfully planned and executed to make sure every element—whether it’s a personalized pillowcase, a themed workshop, or the perfect setup—feels special. Those little details don’t go unnoticed, and I think that’s a big reason why clients trust us and recommend us.
2. Consistent Quality
When parents book with Slumberlux, they know exactly what they’re going to get: a stress-free, luxury experience. From the first inquiry to the teardown, we’re consistent in delivering what we promise, and I think that reliability has been a big factor in our reputation.
3. Positive Word of Mouth
So much of our reputation has been built by parents who share their experience with others. Whether it’s a glowing Google review or a guest at a party asking for our info, those personal recommendations are incredibly valuable in our market.
4. Being Relatable and Approachable
I’ve also tried to make Slumberlux feel approachable and fun. Yes, we’re a luxury brand, but we’re not intimidating. I want parents to feel like they’re working with a friend who “gets it” and understands how important this day is for their child. That connection goes a long way.
5. Listening to Feedback
Lastly, I’m constantly listening to what parents and kids love (or even what they’d change) and using that feedback to improve. I think clients see that we genuinely care about their experience and that we’re always working to be even better.
Contact Info:
- Website: https://wwwl.slumberluxco.com
- Instagram: https://www.instagram.com/slumberluxco
- Facebook: https://m.facebook.com/profile.php?id=61556812306219
- Youtube: https://www.youtube.com/@Slumberluxco
- Yelp: https://www.yelp.com/biz/slumberlux-westminster?uid=tbbxwdv_O4gdWLgYQB_aMQ&utm_source=ishare
- Other: https://www.pinterest.com/slumberluxco
Image Credits
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