We were lucky to catch up with Melissa Jordan recently and have shared our conversation below.

Alright, Melissa thanks for taking the time to share your stories and insights with us today. We love asking folks what they would do differently if they were starting today – how they would speed up the process, etc. We’d love to hear how you would set everything up if you were to start from step 1 today

If I I were to start over today, the one thing I would do differently in my entrepreneurship journey is focus on building a community from the very beginning. I’ve realized how important it is to create a genuine connection with your target audience. When you have a strong community, it becomes so much easier to understand their needs and preferences, which allows you to offer products or services that truly resonate with them. It’s not just about selling, it’s about creating value and building trust. That connection is the foundation for long-term success.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’ve been passionate about fashion for as long as I can remember. Growing up, I spent summers in the UK, and those experiences shaped my love for style. I was fascinated by how people dressed—experimenting with colors, textures, and individuality in a way that was so different from the U.S. I also looked up to my older sister, who was incredibly fashionable. Watching her get dressed to go out with friends was inspiring and sparked my desire to explore my own sense of style.

In 2018, I started my jewelry business, ShowroomSixty6. I’ve always known I wanted to work in fashion, and jewelry felt like the perfect avenue because, as an introvert, it allowed me to stay behind the scenes while still sharing my creativity. My goal with ShowroomSixty6 is to provide high-quality, affordable jewelry that elevates minimalist outfits without breaking the bank. I want my pieces to help women feel confident, stylish, and luxurious—no matter their budget.

I also have a personal brand, YourFashionHomegirl, where I connect with women like me and share my favorite fashion finds, especially sales. I’ve never been one to gate keep, and I genuinely love helping my “homegirls” treat themselves to beautiful, affordable pieces, including luxury items. I believe everyone deserves to feel special, whether they’re earning $40,000 or $200,000 a year.

What sets me apart is my authenticity. On social media, I’m simply myself—sharing resources, tips, and products that I believe in and that will make my audience feel beautiful and confident without spending a fortune. I know that some of my followers are single moms or may not have a large disposable income, so I always strive to provide options that work for everyone.

One of the things I’m most proud of is showing up as myself. As someone who’s naturally introverted, creating content on social media has been a huge step outside my comfort zone. But I’m proud of the connections I’ve built and the value I bring to my community. Both my jewelry business and my personal brand are designed with women like me in mind—those who love to look good without spending excessively. My mission is to make women feel confident, empowered, and stylish, no matter their circumstances.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A lesson I had to unlearn was the expectation that friends and family are supposed to support your business simply because they know you. When I first started my jewelry company, ShowroomSixty6, I felt disappointed and even hurt when I didn’t receive the level of support I thought I’d get from the people closest to me. At the time, I didn’t realize how unrealistic and unfair that expectation was.

Now, six years later, I understand that it’s not about expecting support from friends and family—it’s about finding your community and creating products or resources for the people who truly resonate with your brand. Not everyone in your circle is your ideal customer, and that’s okay. Learning this helped me shift my focus to building a tribe of people who genuinely love and connect with what I offer.

I no longer take it personally when friends or family don’t support my business in the way I initially expected. Instead, I’ve embraced the idea that my energy is better spent on serving and growing my audience. This perspective has made me a stronger entrepreneur and allowed me to fully appreciate the people who show up for my brand because they believe in it.

Have you ever had to pivot?

I had to pivot in business when jewelry sales began to slow down. I always knew I wanted to create content about fashion sales, but I wasn’t quite sure how to start. Then, somewhat by accident, I went viral on TikTok after sharing a huge Jacquemus sale. That moment was a game changer for me—it made me realize there was a real opportunity to tap into something I genuinely enjoyed.

That experience inspired me to start my personal brand, YourFashionHomegirl. Through it, I’ve been able to share fashion deals and luxury finds with my audience, helping them treat themselves without breaking the bank. It showed me that sometimes, when things don’t go as planned, it’s an opportunity to explore a new direction and discover a passion you might not have realized was there. That pivot allowed me to connect with my audience in a more personal way and expand my brand beyond jewelry.

Contact Info:

• Website: https://www.showroomsixty6.com
• Instagram: @yourfashionhomegirl @showroomsixty6
• Youtube: https://www.youtube.com/yourfashionhomegirl