We recently connected with MELISSA DINARDO and have shared our conversation below.
Hi MELISSA, thanks for joining us today. How did you come up with the idea for your business?
This is a little bit of a story! My mom, brother and I moved outside of Ocean City, NJ when I was 15. My father died tragically by a hit and run driver while on his Harley when I was 12. I think my mom really wanted a new start; this was an area her and my father had always loved and vacationed during the summers. I think it was meant to be, I’ll never forget the day my mom and I had found the house in Marmora. The owner of the house had just put the for sale on the lawn, and I said to my mom, wow mom I would love to live in the house like that. We pulled over, she talked with the owner of the home at the time and they simply made a deal that day. Still to this day, 30 years later, my mom and her are still good friends.
After graduating high school, I started working for the Tuckahoe Inn (yes funny name, we have heard all the jokes lol) but really it is named after an Indian Tribe that resided there before the Beesley’s Point Hotel was built and became the Tuckahoe Inn restaurant. When I tell you I love working at Tuckahoe Inn I truly mean it, I loved every single day working there. The owners are like family to me and it is where I learned so much about the hospitality industry. I feel I worked with the best people ~ so much skill, so much talent, so much drive and we all loved the hustle and bustle. I started as a waitress and was willing to do any job to get shifts. Later in time I became part of their bookkeeping department, adding in banquet coordinator, and assistant manager to my brother in the front of the house. Working on banquets with Chef Tyson (owner) is truthfully where the passion ignited. He trusted me and I would grab fish boxes (no worries they were clean) to put under table clothes to give multi dimension on the tables, then would add lights to make the tables glow, It was constantly always evolving and growing. I had co-workers that were so creative and we would all get into it to see what we could do next to create these lavish buffets. There is simply no greater feeling then seeing someone’s face after creating something beautiful for them.
Working for the Tuckahoe, I met their CPA, Robin Shields who I also worked for 20 years doing tax preparation and audits. Robin and I grew extremely close and to this day she is one of the biggest inspirations in my life. I was so timid and so so insecure and she would yell , “Melissa we all put on our pants the same way everyday” such a simple thing to say but the words were so big to me.
I wore many hats for two places. In 2012, I was standing at the host desk greeting our guests, and in walked my future husband. I was 34, had my career(s), loved what I did, worked a million hours a week and was completely content with not being in a relationship. But something changed when I first saw him. Nothing I had ever felt, we ended up talking that night and then we kept talking almost every night for hours. He lived in Pa about an hour and half away. Our first day we decided to meet half way in Philadelphia and simply had the most magical first date. We ended up marrying in 2017, we lived apart for 2 years after marriage and in 2019 I decided to move to Pa. I made the move in October and it was such a huge adjustment for me. Where we live there’s a much larger population. Down at the shore i can walk into any store and see someone I know, I had tons of friends and I had my work that always kept me so busy and so needed. I slipped into a depression. You go every day for over 20 years with all your different hats you wear and then no one needs you. I was sad, confused, I had so much anger, so much resentment, I felt like I couldn’t breath and I gained a ton of weight. Ill never forget, when the covid restrictions were being lifted I was so excited to get back “home” to see people I had not seen. In my mind I was still Melissa, which I was but on the outside I obviously looked different and it gave people something to talk about, which I heard and that felt awful.
I was later let go at one of my jobs and I felt like a complete failure. I had to collect unemployment for the first time in my life. Of course there’s nothing wrong with that, but it made me feel a way I did not like. I felt like I let my husband down, my mom and my brother. The three people who loved me harder than life and I felt like a complete embarrassment.
I was scrolling FaceBook one day and saw some friends that had joined a group E2M. I did some investigating and they had this 8 week challenge, I figured why not and I lovvvvve a good challenge. The first week was so hard but then it got doable each week. I got stronger, healthier but the biggest thing was my mindset. The energy is positive, it had done so much good for the way I felt about myself. And slowly from there I learned about living for myself, loving this gift of life and actually living.
I had a hard time getting back into the hospitality industry in Pa, which was crazy because everyone was looking for help. Everywhere I was “over qualified”. So I started shifted the way I was thinking after a long talk from mom, brother and husband. They had strongly encouraged me to start doing what I use to love doing. So I started making cookie boxes and charcuterie, when we cooked dinner setting it up in a fancy way. When my daughter would have her friends over we would do fun apps for them to enjoy! Deep down I am a girly girl and I have always loved fresh flowers and glitter :) When I started creating and selling I would just add little extra touches to each box that elevated the product by adding positive quotes, or fresh flowers on each box so everything looked like a present. I was asked to do a catering buffet and it all started coming back ~ the risers, fresh flowers and of course homemade dishes but served it all in fancy glassware and uniquely designed cups. It’s all about adding the extras to make the event more than a client imagines. I realized I was the happiest when I was serving others, creating something beautiful wherever they have their events and simply just making people happy. Smiling, laughing and feeling the wow feels so good! So Graze and Décor came to life. Beautifully designed tables for my clients to bring their families and friend together, take photos in front of, being apart of my clients memories, all while enjoying a good meal together.
MELISSA, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
When I talk with my clients, I am naturally excited and feel honored to be apart of their event. Every single client I try to create a relationship with because I feel it’s important to know them. Lets face it, if they are asking me to create a beautiful grazing table, I am being asked to be apart of a important moment in their life. I can not express enough what that means to me. The thing I am most proud of is more of a personal thing. I am proud that I learned to block the noise of self doubt, the insecurities that held me back for so long. Learning to love myself. You have to positively love what you do and believe in what you do. When God brings me home, I can finally say I did what I love most in this life, I did not waste the ability to serve and in a beautiful way. Every night when I lay my head down, I say thank you to Him for the strong body and mind because it is not an easy job lol
How did you put together the initial capital you needed to start your business?
When I moved to Pa, I knew no one other then my husband, my step children and my 2 dogs. It is a much larger community and I relied so much on social media to get Graze and Décor’s name out. I had used some pictures of events I had created at the Tuckahoe Inn, but really I started creating grazing tables in my home so I could showcase them, I would make charcuterie cones, make cookie boxes anything I could do to be able to put something on social media. Funding~ I created issues and ran into issues
1. Mindset: I had worked in this industry for years. So I thought like I still worked in a restaurant. Big mistake! In the restaurant, when you need something you simply order it, I did not have the capital like a well established restaurant does but I thought that way. When I needed risers, I did not have enough of random pieces of equipment and materials laying around like a restaurant does. I had to learn to ask for help, learn how to build things, learn to unsee a restaurant and look around my own home, look outside in my environment. Sounds easy but it was not but it was.
2. Inflation~ getting prices right was and still is extremely hard. One week cheese is more expensive then meat and the next week it changes, absolutely no consistency and because I had lost my job I was putting things on my credit card. Super markets were too expensive so I was going to a restaurant store, or cozco or BJs, all of those stores were and are amazing but your buying in bulk so it created a lot of waste if I did not have several orders in a week.
3. Advertising~ social media is free. Fastest easiest way to get your name out there. However there are things like “boost your post” I totally recommend however read the fine print. Many times I boosted and it was 5-20 a dollars a day and I thought I was paying weekly. Same on your neighborhood apps, read the fine print.
What’s a lesson you had to unlearn and what’s the backstory?
This is silly but sadly the truth- I have and always will take my relationships with people very seriously. Thinking because you are friends with someone, and even family, that they would support you. Well getting upset because they don’t follow you, like your post or share it is so much wasted energy and truthfully petty. People will do what they’re going to do. So I post for Graze and Decor, the people who work with me and the families we are privileged enough to be apart of!
Contact Info:
- Website: www.grazeanddecor.com
- Instagram: graze.and.decor
- Facebook: Graze and Decor
- Other: TikTok @grazeanddecor
Image Credits
Mina and Enza Photography
Hair- Everything Beauty by Taryn
Makeup – Sarah Jane