Alright – so today we’ve got the honor of introducing you to Melissa Black. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Melissa, thanks for joining us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

The digital printables business is booming, and there are several trends that are dominating. The first one is editable digital templates. Customers love the ability to personalize printables using tools like Canva, Adobe Acrobat, or Google Docs. Editable invites, planners, and gift tags are especially popular. I create the design and leave all of the text open for editing to be personalized by the customer. After editing, they have many options – to save, share, post or print! My website has invitations, planner pages, event menus and buffet or place tags that are available in an editable format.
Another thriving trend is hyper-specific themes targeting niche audiences (e.g., teachers, engaged couples, bridesmaids, expecting parents). Some of my best selling printables are for teachers or people planning baby or bridal showers.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I own and run a digital graphic design printables boutique – called Print-A-Party.com. This started as a simple passion for being a school room mom to my kids years ago and quickly blossomed into something much bigger. I was responsible for planning class parties, organizing events, and creating fun, so I would make personalized printables for each event. I made things like festive bingo cards that matched the holiday we were celebrating or the matching the Teacher’s classroom theme. The teachers, other room moms and fellow parents began to notice and encouraged me to sell my designs online.

The joy of literally seeing my creations bring parties and celebrations to life inspired me to turn my hobby into an online business. Today, I specialize in creating beautiful, easy-to-use printables that help others add personal touches to their own parties, events, and special moments—all from the comfort of their homes.
I feel Print-A-Party.com is an online boutique that is the ultimate resource for all printable needs! Everything from themed gifts to personalized invitations, to party games and food station setups, my products are designed to bring creativity and charm to celebrations.

Whether people are hosting a birthday party, baby or bridal shower, holiday gathering, or classroom event, my easy-to-use printables ensure that their party stands out. I also have printables that are geared toward organization and planning as well such as meal planning and moving kits.

There is no wait for shipping as my shop offers all instant downloads, so you can print what you need, when you need it, saving time and money. I not only offer printables but also editable templates, where customers can personalize the printable with their details. They are able to edit on the Canva platform (Canva is free to use). My designs are easy to save, share, post, email or print!

What’s the most rewarding aspect of being a creative in your experience?

One of the most rewarding aspects of being a digital content creator is the ability to positively impact people’s lives through functional and beautiful designs. My designs often play a role in milestone moments like weddings, birthdays, or holidays. Knowing my creations enhance these occasions is incredibly rewarding.
Another aspect is knowing my printables make daily tasks easier, whether it’s through planners, meal plans, digital cookbooks, or moving kits. Even for day-to-day use, printables like gratitude journals or habit trackers can bring meaning and positivity to people’s lives.

Any advice for growing your clientele? What’s been most effective for you?

The most vital strategy in growing clientele is selling on multiple platforms. Not only do I sell on my website, I also have an Etsy shop and a Teachers Pay Teachers shop. Selling on multiple platforms helps me to reach a much broader audience.
I also leverage social media for marketing. Pinterest is my number one go-to as that is a great way to show visual content like printables and link back to my shop. You can find my Pinterest page at https://www.pinterest.com/printaparty/
Finally, people love seeing products in action, so I share videos of my items being used on my YouTube channel @Print-A-Party and TikTok @printaparty.com.

Contact Info:

• Website: https://print-a-party.com/
• Instagram: https://www.instagram.com/print.a.party
• Facebook: https://www.facebook.com/PrintAParty.mb/
• Youtube: https://www.youtube.com/@Print-A-Party
• Other: https://www.tiktok.com/@printaparty.com
  https://printapartydotcom.etsy.com
  https://www.teacherspayteachers.com/store/printaparty

Image Credits

Melissa Black