We caught up with the brilliant and insightful Melisa Martin-Fetter a few weeks ago and have shared our conversation below.

Hi Melisa, thanks for joining us today. What do you think it takes to be successful?

To be Successful you have to be driven and consistent. Success is not a overnight process; it may take you years to reach the level of success that you desire but if you stay the course you will become successful. When I first started doing makeup I barely could book one wedding a year but each year I improved. I remained consistent and worked hard in improving my skills. I educated myself in different products and techniques, every client that I serviced I made it my duty to provide top notch service. Those clients started sending me referrals and I kept the same attitude and work ethic with the referrals. Eventually one wedding a year grew to 50 plus weddings a year.

Melisa, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I began practicing the art of makeup on myself and my friends.. I invested time refining my growing talent by emulating the styles, tricks, and tips i read about in popular beauty magazines.

I use makeup as a tool to enhance the natural beauty of myself and others. I never dreamed that one day something that I thought of as a hobby could become a business.

After pursuing a college degree and finding myself in a corporate underwriting position, i realized my financial needs were met, but something was lacking and that was passion..

The rise of Instagram changed the course of my journey. I started to do my own makeup on Instagram. The compliments and requests started pouring in for me to do makeup for others. once again I fell in love with the intricate designs and transformations possible through makeup. As popularity grew, MeMaCreations was born.

I am a self-taught makeup artist from Brooklyn who specializes in providing individual makeup, bridal makeup, editorial makeup, and TV and film makeup. I also offer group instructional makeup classes and one on one makeup lessons.

I have over ten years of experience delivering personalized and professional makeup transformations. My awakening moment finally resonated when my work was published in the same magazines I read as a teenager. My passion became my purpose and I am living my dreams.

What’s been the most effective strategy for growing your clientele?

As simple as it sounds providing quality service will always be the most effective strategy for growing your clientele. People may not remember what you do for them but they will always remember how you made them feel. Since I’m in the beauty industry my goal is to leave all my clients feeling more beautiful, self assured, flawless and confident. When my clients leave my chair feeling like this they go and tell everyone they know about the experience they had with me. I always want all my experiences with clients to be memorable because the clients will bring in the referrals for you and those referrals will bring more referrals.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe social media played a great part in building my reputation and also word of mouth. I have about 100 plus 5 star reviews on wedding wire. The reviews tell a story it’s a testimony of your work and character. People love to read testimonials of other’s experiences with me. It reassures them that they are making the right decision.

Contact Info:

• Website: Memacreations.com
• Instagram: Memacreations
• Youtube: Memaoncloudfetti