We were lucky to catch up with Melanie Fonseca recently and have shared our conversation below.

Alright, Melanie thanks for taking the time to share your stories and insights with us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?

I found myself at a crossroads in my career. I was working as an Administrative Assistant for a Environmental Consultant firm. While the paycheck was steady, I was feeling uninspired with no possibly for growth in the company. I felt a growing sense of dissatisfaction creeping in. I yearned for something more, something that would ignite my passion and allow me to pursue my entrepreneurial dreams.

The idea had been brewing in my mind for quite some time. I had always been fascinated by the beauty industry and education. In 2019, I took a trip to Bali and prayed to GOD to guide me into a new direction. COVID-19 shut down the world while I was in Bali and I immediately knew our lives were about to change. During this time I briefly started working from home from my Administrative Assistant 8-5 job and I started to realize how miserable in my career I actually was. In September of 2020 I got my lashes done for the very first time and instantly fell in love with the look and process. In December of 2020 I took my first lash certification course and immediately took the reigns and started practicing on my first model. In January 2021 I went full force in starting my journey in the lash industry. I had a spare room in my home with a private entrance that I completely transformed into my first Home Based lash studio. I continued to work as an 8-5 office employee and came home to take clients in the evenings.

After much contemplation and soul-searching, I made the daring decision to finally quit my job and dive headfirst into the world of entrepreneurship. It was a leap of faith, to say the least. I knew that failure was a very real possibility, but I also knew that I would never forgive myself if I didn’t at least try.

In just 6 months of going full-time in my lashing career I took yet another risk and moved out of my home space and into my current salon suite. It was a bold move, and one that came with its fair share of risks, but I couldn’t shake the feeling that it was something worth pursuing.

The initial stages were both exhilarating and terrifying. I poured all of my time, energy, and savings into turning my vision into a reality. There were countless sleepless nights spent strategizing, and thinking about the what ifs. There were moments of self-doubt when I wondered if I had made a huge mistake. But through it all, I remained determined and consistent to see my dream through to fruition.

Slowly but surely, my hard work began to pay off. I was able to build a great list of clientele who have been supporting me since the very beginning. I am now living my dream life that I prayed to GOD for. I have always dreamt about being full time in a career that I am passionate about and helping others to achieve their goals on starting their own business.

Since taking my business full-time, my venture has continued to grow and evolve. It hasn’t always been smooth sailing, but I wouldn’t trade this journey for anything. Quitting my job to become an entrepreneur was undoubtedly one of the biggest risks I’ve ever taken, but it was also one of the most rewarding. It taught me the importance of following my passions, taking calculated risks, and believing in myself – lessons that I will carry with me for the rest of my life.

Melanie, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Meet Melanie Fonseca, the visionary entrepreneur behind Lash Out & Esthetics, LLC, a thriving business in the lash industry.

Melanie’s journey into the world of lashes began with a passion for beauty and an eye for detail. After years of honing her skills and mastering the artistry of lash extensions, Melanie recognized the potential to turn her passion into a successful business venture. With determination and dedication, she embarked on a journey to establish herself as a leader in the lash industry.

At Lash Out & Esthetics, LLC, Melanie offers a range of premium products and services designed to enhance natural beauty and boost confidence. From classic lash extensions to mega volume lashes and lash lifts, brow lamination, intimate waxing (Brazilians & Underarms), Permanent Jewelry, and even education courses, every treatment is meticulously crafted to achieve stunning results tailored to each client’s unique features and preferences.

What sets Lash Out & Esthetics, LLC apart is Melanie’s unwavering commitment to excellence and client satisfaction. With a keen understanding of the latest trends and techniques in the industry, Melanie ensures that every client receives personalized attention and impeccable service. Whether it’s a glamorous lash extension for a special occasion or a natural-looking enhancement for everyday wear, clients can trust Melanie to deliver exceptional results every time.

One of Melanie’s proudest accomplishments is the positive impact she has had on clients’ lives. Beyond enhancing physical appearance, Melanie believes in empowering individuals to feel confident and beautiful from the inside out. The relationships built with clients extend beyond the recliner, creating a supportive community where everyone feels valued and celebrated.

For Melanie, the main message she wants potential clients, followers, and fans to know is that Lash Out & Esthetics, LLC is more than just a beauty salon—it’s a destination for transformation and self-care. Whether you’re looking to elevate your look with exquisite lash extensions, seeking a moment of relaxation and rejuvenation, or even looking to start your own business, Melanie and the team at Lash Out & Esthetics, LLC are dedicated to helping you look and feel your best.

Any advice for growing your clientele? What’s been most effective for you?

One of the most effective strategies for growing my clientele has been focusing on building strong relationships and providing exceptional service to existing clients. Happy clients are more likely to become repeat customers and have been able to refer others to my business.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

In the lash industry, my reputation has been built on a foundation of exceptional quality, unwavering professionalism, and genuine care for my clients. Through meticulous attention to detail and a commitment to staying updated on the latest techniques and trends, I’ve consistently delivered outstanding results that exceed expectations.

Moreover, fostering strong relationships with clients has been pivotal. By actively listening to their preferences and concerns, I’ve been able to tailor my services to their individual needs, ensuring satisfaction and trust. Word of mouth recommendations from satisfied clients have further bolstered my reputation, establishing me as a go-to expert in the lash industry.

Additionally, maintaining transparency and integrity in all aspects of my work has been crucial. Whether it’s providing honest advice on suitable lash styles or using high-quality products, I prioritize the well-being of my clients above all else.

Overall, my dedication to excellence, client-centered approach, and ethical practices have been instrumental in building a solid reputation within the lash industry.

Contact Info:

• Website: https://www.lashoutandesthetics.com/
• Instagram: lashout_bymel
• Facebook: Lash Out & Esthetics, LLC
• Twitter: lashout_esthetics
• Yelp: Lash Out & Esthetics, LLC
• Other: http://lashoutbymel.booksy.com/ https://flow.page/lashoutandesthetics

Image Credits
Shay Walker Jade Cangiano