We recently connected with Mel Mason and have shared our conversation below.
Mel , looking forward to hearing all of your stories today. How did you come up with the idea for your business?
I grew up a disorganized mess. I thought it was my birthright to be cluttered, miserable and depressed for the rest of my life. The only time my room got clean was when my mom would get mad enough and do something about it. But inevitably the mess would come right back.
What I didn’t realize at the time is that the outside is only a mirror of the inside. Because on the inside I was littered with emotional clutter. I experienced a lot of trauma and loss growing up. My parents separated when I was four years old, I experienced multiple sexual traumas beginning at the age of eight and my older brother committed suicide when I was 15.
Losing my brother to suicide was almost the nail in my coffin. I was kicked out of my high school and sent to live in a residential treatment Center for adolescents for the next year and a half of my life. Unbeknownst to me it would be the greatest thing that ever happened to me, because while I was there, I was introduced to yoga and mindfulness.
What yoga and mindfulness taught me was how to be present for all the inner emotional clutter that had accumulated from the trauma and loss in my life. The inner clutter is all the unprocessed emotions and the limiting beliefs we accumulate growing up.
At that point in my life getting organized was the last thing on my mind, but as a result of learning how to be present for all of the inner clutter, I spontaneously and effortlessly began to create order in my life. Everything had to have a place and be in it’s place. Within a years time, I went from a disorganized mess to someone who loves creating order out of chaos.
The only thing that kept me alive during this time in my life was knowing that someday my experience would benefit others. I had no idea what that would look like. My life became about following the breadcrumbs of Spirit. First, I thought I was going to be an energy healer and studied Reiki, then I thought I was going to be a yoga teacher and received my yoga teaching certification, and then I continued my journey of energy healing and got certified in Theta healing. I wound up doing nothing with any of these certifications. Then one day I found myself watching the show Hoarders for the very first time and I was horrified. The way the show works with the client causes more harm than good. The show sparked an idea in me to launch an organizing business because I loved creating order out of chaos and I could hold really safe space for people with my background in energy healing and I knew the secret to keeping the clutter from coming back. And that’s how De-Cluttering Spaces was born in 2014.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
What sets me apart from others in my industry is that I don’t organize people and their stuff. I’m on a mission to empower people around the world to get free from clutter inside and out, so they can thrive. I operate from the belief that it is your birthright to experience happiness and abundance in every area of your life and if you’re not, there’s inner clutter.
Clutter also comes in many forms, not just the stuff accumulating in your home. It shows up as being overweight, not having enough time, addictions, debt etc. When you get to the root of the clutter, every area of your life starts to shift. You spontaneously start organizing, eating better, letting go of addictions, making time for yourself, opening up to the flow of abundance and so much more. The best part about what I teach my clients is that when you get to the root of the clutter, it doesn’t keep coming back.
Any insights you can share with us about how you built up your social media presence?
I built my online presence and audience through the summit model. I created multiple on-line, virtual summits where I interviewed experts around a specific topic. They would email their database about the event I created and their audience would then opt-in to my summit. By opting in, they were added to my email database and that’s how I grew my email list.
When it’s your email list, you own it. No one can take it away from you. You don’t own your followers on social media. They can be taken away at any time. When you learn how to build an email list, you have total freedom.
How about pivoting – can you share the story of a time you’ve had to pivot?
I had always wanted to coach people versus work with them in person in their home. I wasn’t able to get the results I wanted with clients by doing the organization for them. And no one was willing to address the root when they hired me to organize their stuff. They just wanted a band-aid solution. They wanted systems put in place and order created. But inevitably the clutter would always come back, and I would be left feeling like I was doing them a disservice.
Then came COVID and I couldn’t go into people’s homes anymore. That forced me to pivot to an online business model where I grew my email database and started enrolling private coaching clients. COVID was the best thing that ever happened to my business, because I started watching my clients get the results that I knew were possible. The were willing to do the inner work that created the lasting solution.
Contact Info:
- Website: www.declutteringspaces.com
- Instagram: https://www.instagram.com/declutteringspaces/
- Facebook: https://www.facebook.com/melinda.mason.369
- Linkedin: https://www.linkedin.com/in/mel-mason-ba810768/
- Twitter: https://twitter.com/DeClutterSpaces
- Youtube: https://youtube.com/c/MelMasonTheClutterExpert
- Other: FREE GIFT: Freedom From Clutter Book Download FREE GIFT LINK: http://freegiftfrommel.com/