We’re excited to introduce you to the always interesting and insightful Mel Escalante. We hope you’ll enjoy our conversation with Mel below.
Mel, thanks for taking the time to share your stories with us today Let’s start big picture – what are some of biggest trends you are seeing in your industry?
Most of all I do social media, and as we know it is all about hoping on trends on time, and as many as you can so you can grow your account or sell whatever product you’re selling. Right now the biggest trend I can see on social media is developing a podcast that I think it’s an amazing way to express your point of view and like show people the soul of your business and get to know you a little bit more. as for example, right now, I am working on a tequila brand for a well-known Mexican rapper so my main goal for this account is for people to feel part of the community of this rapper, so my strategy is to make this podcast a drink and answer game so is dynamic for everyone and really fun to watch, without forgetting the main goal that is selling the tequila bottles
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
OK, so my brand is a digital design, branding, social media content, and inspiration account for everyone who loves art, design, and minimalism. I’d like to see my brand represented as fun but at the same time elegant and timeless. What I think differentiates me from my competitors is literally my creativity, because I know that thanks to my experiences I can portrait different stories for my clients to enjoy and of course meet their goals
Can you tell us about what’s worked well for you in terms of growing your clientele?
I literally am a workaholic so at every event at every party or any meeting I talk about my work as I really enjoy what I do and I believe in what I do so that makes people believe in my work too and fortunately people like it and they hire me, and then they tell their friends and their friends their friends, that’s how my business has been growing
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
Yeah, I’m mostly inspired by fashion architecture and of course art in general so I’ve been following the work of Jeremy Scott that’s one of my favorite designer of all times and I think his imagination and Creativity are Beyond this world, In general documentaries of the lives of people, you look up to are pretty important to get to know how they think, and how they have been developing their businesses from scratch, there are plenty of films about the lives of designers like, for example John Galliano, Alexander McQueen, and many others that have inspired me since I was in middle school
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Studio 55