We recently connected with Mejire Arijaje and have shared our conversation below.

Mejire , thanks for joining us, excited to have you contributing your stories and insights. Do you think folks should manage their own social media or hire a professional? What do you do?

I manage my own social media in-house. For me, it’s about keeping the brand voice authentic, reacting quickly to trends, and staying connected with my audience without layers of approval slowing things down. The results have been solid, We’ve grown consistently, built a loyal following, and generated direct sales from posts because the content reflects my actual day-to-day in the business.

The main lesson: social media works best when it’s consistent and relatable. You don’t need perfect production every time, but you do need a clear message and the discipline to show up regularly. If you hire someone, make sure they understand your brand as well as you do, because generic content won’t move the needle.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Mejire Arijaje, an entrepreneur based in Philadelphia and the owner of Minuteman Press Bala Cynwyd, a full-service printing, branding, and fulfillment company. I got into this industry through my family — my father started our print business over 17 years ago, and I grew up around the presses, client meetings, and the hustle it takes to make a business run. Over the years, I’ve helped modernize and scale our operations, expanding into e-commerce, apparel fulfillment, and creative brand solutions.

We specialize in helping businesses and organizations bring their brand to life through print, custom apparel, signage, promotional items, and fulfillment. That means we can handle everything from designing and printing marketing materials, to producing and shipping branded merchandise, to providing behind-the-scenes fulfillment for clothing brands. Whether it’s a local nonprofit that needs shirts for a fundraiser, a corporation that needs signage for an event, or an apparel brand that wants a partner to manage their orders, we make it happen—fast and at a high level.

What sets us apart is that we’re not “just a print shop.” We think like a branding partner. We offer the creative ideas, the production capabilities, and the fulfillment infrastructure all under one roof. That means our clients can move from concept to delivery without dealing with multiple vendors or losing control of quality and timelines.

I’m most proud of the fact that we’ve built long-term relationships with clients who trust us with their brand year after year. We’ve helped startups look like established brands, and we’ve helped established brands stay fresh and relevant. For me, this business is about more than printing—it’s about helping people communicate their mission, connect with their audience, and grow.

The main thing I want potential clients and followers to know is that we operate with a mix of speed, creativity, and reliability that’s hard to find. We don’t just take orders; we help you think through your branding so that what we produce actually moves the needle for your business. And because I’m deeply involved in both the creative and operational sides, I make sure what we deliver reflects the same pride and precision I’d want for my own brand.

Can you talk to us about your experience with buying businesses?

Yes — I’ve acquired a sign company to expand the capabilities of my existing print and branding business. The main reason I bought it was to bring large-format and specialty signage production fully in-house, instead of outsourcing. That move allowed us to control quality, turnaround time, and pricing, while also opening new revenue streams from clients who need everything from vehicle wraps to building signage.

The acquisition process was a mix of due diligence, negotiation, and integration. I had to dig into their equipment condition, client base, and operational workflow to make sure it was worth the investment. Once the deal closed, the real work began—merging systems, training my team, and making sure the new services fit seamlessly into our offerings.

The biggest takeaway: when you buy a business, you’re not just buying equipment or contracts—you’re buying the opportunity and responsibility to integrate it into your vision. If you don’t have a clear plan for how it will fit into your existing operations (or scale them), you can end up with a lot of overhead and not much growth.

We’d love to hear the story of how you built up your social media audience?

I built my audience on social media by being relatable and letting my personality show through everything I post. I don’t just share polished marketing shots — I share the wins, the challenges, and the behind-the-scenes moments that make running a business real. People connect with people, not just products, and that’s what’s helped me stand out in an industry where most pages feel corporate and distant.

I’ve made my personality part of my brand. Whether I’m showing a big production run, joking about something that happened in the shop, or sharing a tip for other business owners, the tone stays true to who I am. That consistency has built trust, and trust has turned followers into customers.

For anyone starting out, my advice is:

Be human first, business second. People buy into you before they buy from you.

Show the real process. The behind-the-scenes is just as powerful as the finished product.

Stay consistent. Your voice, style, and posting schedule should feel familiar to your audience.

Don’t be afraid to show personality. It’s your biggest competitive advantage in a crowded feed.

Contact Info:

• Website: minutemanphillyprintin.com or mejirearijaje.com
• Instagram: https://www.instagram.com/mejirearijaje/#
• Youtube: https://www.youtube.com/@mejirearijaje