We recently connected with Megs Saxton and have shared our conversation below.

Megs, appreciate you joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I started my esthetics career kind of bouncing around different jobs within my industry. Before opening my business I landed at a small boutique salon and learned how to thread. That was the moment my love for threading and eyebrows began. Once I felt I had outgrew the business I started my own. Now, 4 years later I’m training others in the art of threading with a full clientele on the books.

My biggest dream was to eventually become a leader and teacher in this industry. I want to share what I’ve learned and spread the art of threading. It’s an under used skill and I believe every beauty professional should offer it. The last year I spent breaking down the technique of threading from real world experience to digestible education. Expert to teacher sounds easy but to get back in the mindset of a newbie is tricky.

I flipped the script and started taking more courses and putting my headspace back in student mode. I got inspiration from my instructors and was able to build a plan. I wanted my training offerings to show case not only my know how but also my passion for teaching and wanting to see students succeed.

I now have around ten students and counting! It may seem small but to me it’s ten beauty pros feeling; more confident in their craft, adding a new skill, and building community + connection.

Megs, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a licensed esthetician based in Northern California specializing in eyebrows and education. My passion for this industry grows with each new year. I’m going into my seventh year holding an esthetics license and fourth year of being a small business owner. My favorite service is a brow lamination and my most booked service is still eyebrow threading. Which is my main training offering: hand-tied threading method. It’s a loop of thread twisted at the center, the artist uses a back and forth motion to remove hairs at their base.

It’s the best form of hair removal for the eyebrow area and face in my professional opinion. I hope that with my threading training I can not only make it more accessible to clients all over. But, also to educate other estheticians in how beneficial threading is. Maybe even convert threaders from the old method to the hand-tied method.

I think my passion for education sets me apart from other beauty professionals. When I get passionate, I can’t be stopped, I want to learn it all. This industry gives me the ability to stay a forever student and a teacher at the same time. Whether it’s a student or client, I provide education and information in digestible ways. They leave feeling seen and confident in their next steps.

Can you open up about a time when you had a really close call with the business?

When COVID hit, I didn’t even think (couldn’t fathom) I would be shut down for 3 months. Then, we did, I had no job, nob structure, and no income. I tried to avoid panicking by taking up meditation, it worked, til it didn’t. What I needed was to DO something. So in true entrepreneurial spirit I started brain storming how I could take a fully in person job and make it doable over zoom.

I created an eyebrow webinar, it was done over zoom, with 25 attendees. I mailed them a kit of the supplies they’d need, kept the buzz up on social media, and then taught over zoom for the first time. I taught them how to use 4 different types of eyebrow makeup to fill in their brows, how to find their shape, and tips I had coined over the years. I even taught them how to lightly groom their brows since I had no idea when I’d see my clients again.

I found my passion during the darkest part of my career and I’m so thankful for the experience.

Where do you think you get most of your clients from?

I always talk about social media presence, which I do think is important. But my number one source of new clientele is through current clients. Referrals are the best because they not only get your name out there but it also helps to build a little extra trust. I’m a stranger to a new client, hearing I did a great job on their friends brows makes them hit that book button.

Contact Info:

• Website: www.theeyebrowgoddess.com
• Instagram: @the.eyebrow.goddess
• Youtube: https://www.youtube.com/@the.eyebrow.goddess

Image Credits
Abbi Karge