We’re excited to introduce you to the always interesting and insightful Meghan Lamle. We hope you’ll enjoy our conversation with Meghan below.

Meghan , appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

I live in a world of sales, and it’s different in the online coaching space.

The sales programs offered online are often taught from the lens of what worked for them or rooted in the person’s personality. As an early-stage business owner, the last thing you need is to feel like you must change yourself.

The other problem that most business owners face in their 5 years is lack of revenue. When I started my business, my clients started having $5k months and $10k months from what I was teaching them. But when I looked around, they weren’t copying me. I was teaching them sales psychology, consumer behavior, and behavior economics.

Sales is the lifeline of most businesses, meaning if you can learn sales in a way that makes sense, you can grow your business.

What I’ve taught has allowed people to leave their jobs, pay off their debt, buy their dream homes, have a savings account, and stop living from client payment to client payment. And they get to be themselves the whole time which is the best feeling

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Hi I’m Meghan.

I took my last $200 and created a $220k business in my first calendar year.

Since then, I’ve helped hundreds of female entrepreneurs master sales in a way that feels good to them. Sales are the lifeline of your business, but you don’t have to sell your soul.

I’ve been in sales since 2014.

After stumbling into a t-shirt shop – I realized that my career would be in sales.

I spent the next five years crafting my skills. But when I came to the business coaching space, I struggled with the same thing most female entrepreneurs struggle with, creating sales and content.

It wasn’t until I invested my last $200 into coaching that I learned sales in the online space.

Since then, I’ve worked with 350+ entrepreneurs (most of them making minimum $5k months)

I have created $100k in sales in 90 days, $45k launches, $220k cash in my first calendar year and my own back-to-back six-figure launches. We do sales differently for business owners around here.

Any advice for growing your clientele? What’s been most effective for you?

Selling every day.

At first, most people start to think about the idea of selling and then doing it daily. Most people believe that you are either a born salesperson or not. But most people in sales will tell you differently.

Sales is a skill; at its core, it’s just communication. In the world most business owners compete in, grabbing someone’s attention comes through repetition. When you sell every day, you increase the chances of signing more clients and scaling your business.

Can you tell us about a time you’ve had to pivot?

Two weeks before the global pandemic, I wanted to move into what I do now. Before, I was teaching a smaller niche of business owners how to start businesses.

But, like most people. I felt the pull to do something different. My background was in sales, but I was directly teaching sales. So, sitting in the back seat of one of my friend’s cars, I told them.

Her husband turned around and told me to do it. This came from someone outside of coaching but could see my passion was HUGE.

With any pivot, it was scary, but what I would tell anyone on the fence… JUST DO IT.

That small pivot has lead to me building a massive business, starting to write my first book and even speaking on so many podcasts. It’s hard, and it’s worth it

Contact Info:

• Website: https://meghanlamle.com/
• Instagram: https://www.instagram.com/meghan.lamle/
• Linkedin: https://www.linkedin.com/in/meghanlamle/

Image Credits

Alexa Vossler