We were lucky to catch up with Meghan Blohm recently and have shared our conversation below.

Meghan , thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

The Story Behind Nolia Florals

The idea for Nolia Florals really evolved from my childhood experiences. Growing up on Long Island, New York – I was surrounded by nature’s beauty between lots of greenery and endless coastal land. I was driving distance to beautiful beaches and flourishing flower farms. However, I was still under an hour from the energy of New York City and all it entailed. Additional, my love for creating inviting tablescapes stems from my mom. She has an incredible talent for creating stunning floral arrangements and table designs. Every celebration whether it was a birthday party, holiday dinner, or friends and family get together was inviting and extremely welcoming thanks to her creative touch. Those moments left a lasting impression on me, showing me how flowers could elevate any occasion and bring joy to people. It also taught me the importance of bringing the people you love together. I was also fortunate enough that my mother is a female entrepreneur who taught me that skies is the limit when it comes to owning your own business. She has empowered me every step of the way from childhood to small business owner.

I was fortunate to attend NC State, where I formed a wonderful group of friends that I call family to this day. I started experimenting with floral arrangements for various weddings and dinner parties. The best part was I was able to collaborate with my mom as well. The thrill of creating something beautiful together was amazing, and it really solidified my love for floral design. After planning my own wedding I had a lightbulb moment: why not turn this passion into a career?

I realized there was a need for minimalistic, more elegant floral designs that felt personal and unique. Many floral arrangements seemed overly complicated, often missing the mark on what clients truly wanted. I saw an opportunity to offer a fresh, “less is more” approach that would resonate with people looking for something meaningful and stress-free.

What excited me most about starting Nolia was the idea of transforming my floral design experience. I wanted to create an environment where clients could express their vision without feeling overwhelmed. I believed that by focusing on clean, beautiful designs and a personalized experience, I could really stand out in the market. I knew that flowers have the power to bring happiness and elevate any event, and I wanted to share that joy with others.

With this vision in mind, I took the leap to start Nolia. The excitement of being able to help others celebrate their special moments with beautiful, thoughtful arrangements was truly motivating. I was ready to turn my love for flowers into something meaningful, and Nolia was born!

Fun fact, Nolia is short for Magnolia. This has two specific meanings that resonate with me personally.

1. The Magnolia tree symbolizes luck and stability. Both are very important elements when starting a business.

2, Sugar Magnolia is one of my favorite Grateful Dead songs, and both me and my mom are dead heads (if you know you know).

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

At Nolia, we specialize in creating elegant, minimalist floral designs that are tailored to each client’s vision. Our philosophy is simple: “less is more.”

We believe that floral arrangements should enhance an event without overwhelming it, providing a touch of beauty and sophistication. Whether it’s for a wedding, a corporate event, or a special celebration, our goal is to help clients express their unique style while keeping the process enjoyable and stress-free.

One of the main problems we solve is the challenge of finding florals that feel personal and meaningful. Many people feel overwhelmed by the choices and complexities of floral design, but we aim to simplify that experience. By focusing on clean, thoughtful arrangements and providing exceptional service, we create an environment where clients can feel confident and excited about their floral choices.

What sets Nolia apart is our commitment to creativity and personalization. We pride ourselves on thinking outside the box and offering a fresh perspective on floral design. Our team is dedicated to ensuring that every arrangement reflects the individuality of our clients, making each event truly special.

I’m most proud of the relationships we’ve built with our clients. Seeing the joy on their faces when they see their floral vision come to life is incredibly rewarding. At Nolia, we want our clients to know that we’re here to make their floral experience not just beautiful, but also enjoyable. We’re passionate about what we do, and we can’t wait to help you celebrate your next special moment with stunning flowers!

How’d you build such a strong reputation within your market?

Building my reputation within the floral market has been a journey based on several factors:

Personal Touch:
From the beginning, I focused on creating a personalized experience for each client. By truly listening to their visions and needs, I was able to craft unique floral designs that resonated with them. This attention to detail has helped create strong relationships and build trust.

Quality and Elegance:
Adopting a minimalistic yet elegant approach has set my work apart. Clients appreciate the clean designs that enhance their events without being overwhelming. Consistently delivering high-quality arrangements has garnered positive word-of-mouth referrals.

Collaboration: Working closely with clients and involving them in the creative process has made a significant impact. I value their input and ideas, which not only results in beautiful arrangements but also makes clients feel valued and engaged.

Networking and Community: My extensive network of friends and family have played a vital role. Many of these connections led to opportunities for collaborations and referrals. Building relationships within my community has been essential to expanding my reach.

Passion and Authenticity: My genuine passion for floral design shines through in my work. When clients see my enthusiasm and dedication, I hope they feel more connected to my brand.

Social Media and Online Presence: Utilizing platforms like Instagram and my website has allowed me to showcase my work and connect with a broader audience. Sharing insights and client testimonials has helped build credibility and attract potential clients.

What’s worked well for you in terms of a source for new clients?

The best sources of new clients for Nolia Florals have been a combination of several strategies:

Word of Mouth: Happy clients have been my strongest advocates. When people are thrilled with their floral arrangements, they naturally share their experiences with friends and family. This kind of personal recommendation carries a lot of weight and has led to many new inquiries.

Referrals from Other Vendors: Building relationships with other event vendors such as wedding planners, photographers, and venues has been incredibly beneficial. They often recommend Nolia to their clients, and we could not be more thankful!

Social Media: Platforms like Instagram have been a fantastic way to showcase my designs and connect with potential clients. Sharing pictures of my work has helped me build a community of followers who often reach out for their own events.

Networking Events: Participating in local bridal shows and small markets has allowed me to meet potential clients face-to-face. These interactions provide an opportunity to create personal connections that can lead to bookings. It also allows me to showcase how we offer Flower Bars.

Website and SEO: Having a well-designed website with strong SEO has made it easier for clients to find me online. By optimizing my site with relevant keywords, I’ve attracted organic traffic from people searching for floral services in my area.

By leveraging these strategies, I’ve been able to cultivate a slow but steady stream of new clients.

Contact Info:

• Website: https://www.noliaflorals.com/
• Instagram: https://www.instagram.com/noliaflorals/

Image Credits

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