We’re excited to introduce you to the always interesting and insightful Megan Romine. We hope you’ll enjoy our conversation with Megan below.

Megan, appreciate you joining us today. Your ability to build a team is often a key determinant of your success as a business owner and so we’d love to get a conversation going with successful entrepreneurs like yourself around what your recruiting process was like especially early on. How did you build your team?

From the beginning, Luxuré Real Estate sought to distinguish itself with a quality-over-quantity approach. It wasn’t about recruiting as many agents as possible to blanket the market. We wanted to build a team of true professionals, individuals whose real estate expertise, whose persistence and dedication, and whose ability to deliver results to our exclusive client base would align with the footprint we wanted to create in South Florida.

To date, we haven’t recruited an agent. But what’s happened reminds me of the movie “Field of Dreams.” If you build it, they will come. We’ve built a company and created a business model that’s attracting the type of talent we envisioned.

Internally, we add to the recipe by providing agents with all the ingredients necessary to succeed. We have a marketing team that understands our target communities. There’s a designated real estate coach for the team. Our agents also have brainstorming access to brokers with more than $1 billion in career sales. Plus, there’s designated support staff seven days a week.

The currency that the Luxuré brand has in the market has been earned. Our reputation for concierge-level service, the results we’ve delivered, the discerning clients that seek us out—these are all intangibles that require more than a real estate license and a smile.

You have to know your business and know your clients. And we do.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I was born and raised in a small town in West Virginia, but I’ve been in South Florida for nearly a decade. My real estate experience parallels my time in Florida. Part of my fascination with this industry is that I’ve always had an appreciation for—and an understanding of—the significance of residential real estate. For buyers, it’s often one of the largest purchases they’ll ever make in their lifetime. For sellers, it typically signals the end of one chapter and the beginning of another. Either way, it’s a moment in time steeped in emotion. It’s an ongoing privilege for me to have the trust of sellers and buyers when it comes to realizing these defining episodes in life.

I’m also proud to live and work in one of the country’s most desired destinations. But it’s not all sand and sunshine. To that end, giving back is a foundational pillar of Luxuré Real Estate. We do our part—through fundraisers and local events—to make our communities better places to live.

Biggest accomplishment:
It’s a daily honor helping others reach their goals, whether through client representation or assisting our rock star agents.

Most proud about the company:
Our culture. People may not remember what you say, but they will remember how you made them feel. I’m so proud of the character and integrity that our team brings to the business of real estate. When exceeding expectations becomes your baseline, that says something about your company.

Business profile:
Luxuré Real Estate delivers on the promise of 24/7 concierge-level service for its dynamic clientele, part of an elevated residential experience with our driven and focused team of real estate experts that leads to desired results for buyers and sellers.

What is your company’s main mission?
See the answer to “business profile.” Luxuré’s proven record in the market also speaks to its consistency and marketing innovations, two more intangibles that allow us to succeed in the ultra-competitive market of high-end real estate.

What are some ways you and/or your company give back to the community?
We love hosting events and participating in charity fundraisers. Our team supports several local nonprofits, including the Bougainvilla House and Dauntless Nation.

Achieving success at a young age, what is the next step that you are looking forward to in life?
I feel like I’m just getting started. And that feeling is what has pushed me to take my career to the next level. I’m looking forward to following a similar path in my personal life; I’m at a point where I am open to meeting someone to build a meaningful, healthy foundation.

Tell us a little about your back story before moving to Florida.
I’m originally from a small town in Wirt County, West Virginia; there isn’t a stoplight in the entire county. After moving to South Florida and earning my real estate license, I literally built a brand and company from the ground up—with no prior book of business and no personal connections. Hopefully, my story can be an example to others. It takes laser focus, relentless effort, the ability to rebound after setbacks—and more. But, trust me, it’s possible to achieve your dream.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I found, in the beginning, that branding myself as “The Mermaid Realtor” helped to attract clients not only seeking waterfront properties in South Florida but who also reveled in the aquatic lifestyle—fishing, diving, paddle boarding, boating etc. My reputation in the luxury real estate space grew as I began selling homes—some of them in record-breaking time—that had been previously listed or that were owned by other brokers. It took years of sharpening my skills and putting in the work, but eventually Mermaid Realtor evolved into Luxuré Real Estate—a client-first platform that embodies the best of what I’ve learned over the years. And everything we aspire to be as a company.

Any fun sales or marketing stories?

I had a luxury waterfront listing that spanned more than 30,000 square feet. It had been on the market with previous brokers for almost five years. I worked with the owner for weeks to prepare the home to go back on the market. We increased the price at the time to $6,999,900, and I went to work on marketing. I’d spend hours at that house thinking about the right buyer for such a unique property—and how I would get in front of such a client. My goal was to get the home under contract in 30 days.

I decided the property would be better suited to an investor. I worked the numbers every way imaginable, and I practiced my pitch over and over again. We eventually hosted a catered VIP event at the estate—with more than 150 attendees. Suddenly, word spread.

We were under contract on day 29. I actually was a little sad when we closed on the home—although very happy for my seller! This listing allowed me to stretch myself creatively and participate in the kind of all-encompassing real estate journey in which I most thrive. Best of all, we delivered results in less than 30 days for a client.

Contact Info:

• Website: www.luxurerealesetate.com
• Instagram: @mermaidrealtor
• Facebook: https://www.facebook.com/megan.n.romine/
• Linkedin: https://www.linkedin.com/in/mermaidrealtor/

Image Credits
Darryl Nobles Dream Focus Photography Downtown Photo Swift-Pix