Alright – so today we’ve got the honor of introducing you to Megan Lynn Pierre. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Megan Lynn, thanks for joining us today. Let’s start with what makes profitability in your industry a challenge – what would you say is the biggest challenge?

Content creation has been my passion work for the past few years although it comes with its ups and downs in terms of profitability. I speak for many other black content creators when I say that regardless of the amount of black creators we’ve seen entering this space and the increase in inclusivity we’re starting to see, not only is it still white dominated but white privilege is prevalent in the content creation world. We notice the disparity between white and black creators every time we have to google search a hairstyle or a makeup look and it shows white women by default. Or, when I hear a story about a brand offering a black creator less money than a white creator with half the following/engagement. And, I think I speak for many other industries besides content creation when I say black people have to be twice as good to thrive in white dominated spaces. But in the world of content creation, it’s seems as if all white creators have to do to thrive in this industry is exist and profitability finds them, but black creators must excel and be one of the best in this industry to be able to make a substantial living off of it. While I do believe things will change as time goes on, my passion for creating content allows me to use these circumstances as an opportunity to continue to get better at what I do and thrive for excellence. Whether that be learning how I can tap into new levels of creativity, how I can get better in front of and behind the camera, and finding new ways to connect and stay engaged with my community.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I slipped into my journey as a content creator almost accidentally, it was not something that started off as intentional as it is now. I was waitressing when the pandemic started and restaurants were the first business to shut down, so I found myself stuck in the house all the time overthinking about a future that seemed so uncertain, so I needed a creative outlet to stop myself from going insane. That’s when I grabbed my ring light that was collecting dust in my basement and decided to start posting videos/photos of me doing my hair, and I simply started documenting my journey of learning how to take care of my hair. I remember gaining some new followers and was mind blown by how much people enjoyed the content I was putting out. That’s when I got my first brand deal from a small black owned brand that reached out to me to promote a hair growth oil and asked what do I charge, and I said 10$. Back then I couldn’t even fathom that brands would want to pay me to create content for them, so that was technically my first brand deal. Now 100,000 followers and several brand deals later, the rest is history. I remember when I came up with my platform name “Lynn’s Way” I was debating whether I should do Lynnscurls, or Lynnscoils, but I went with Lynn’s Way because I wanted the freedom to pivot and express my creativity without bounds, my way, and I didn’t want that to be limited to hair. Looking back, I’m glad I made that decision now that I’m exploring new niches outside of natural hair, like makeup, skincare, self care, fitness and lifestyle. I would say I’m proud of my persistence in the content creation world but it was easy to persist because I really love this, the brand deals and the community I’ve gained was just a by product of my passion but it’s made me so much more intentional with my platform and my influence. The influx of messages I’ve received throughout the years of people who I’ve inspired through my content, and the community and comfort I’ve found through my platform gives what I do so much purpose, I’m really excited for what the future has in store because I’m just getting started!

How did you build your audience on social media?

I built my social media by posting consistently and aiming to provide value in all my posts. Whether the value lies in my tutorial or my caption people want to engage with someone they can learn from, so I always want my audience to learn something new from my content. It’s always best to start with a niche, so people know what to expect from you and once you’ve mastered that niche, you can slowly expand beyond it if thats your goal.

I think a great way to build social media presence is to let your essence shine through your content, get personal every now and then, let people connect with you on a deeper level. This is something I’m learning to do myself, but once your audience shows up for you and not just the content you’re sharing you can thrive in any niche.

How about pivoting – can you share the story of a time you’ve had to pivot?

One of the biggest pivots I made was when I dropped my nursing major to switch into business. It was after investing almost 2 years into my nursing degree that I realized I wasn’t passionate about it. With me being a first generation American I got a lot of pushback from my parents that wanted me to secure a reliable job, and their version of a reliable job was being a doctor, lawyer or a nurse, so me pursuing content creation full on top of switching majors was confusing for them, but I’m aiming to show them that success comes in many forms. Their mindset has changed a lot since then and I’m around the corner from graduating with my bachelors degree in business, and I know it’ll be a glorious moment for them and myself.

Contact Info:

• Instagram: Lynnswayxx
• Youtube: Lynnswayxx
• Pinterest and Tiktok: Lynnswayxx