We recently connected with Megan Larkins and have shared our conversation below.
Megan, thanks for joining us, excited to have you contributing your stories and insights. Looking back, do you think you started your business at the right time? Do you wish you had started sooner or later
While I’m proud of the time frame in which I started my business, if I could go back, I would prioritize marketing my brand more strategically from the outset. In the first three years, I relied solely on word-of-mouth and direct referrals to attract new clients. While this approach proved successful and enabled me to scale my business to a full-time operation, it also limited my brand’s visibility and organic reach, allowing competitors to gain an edge in those areas.
In hindsight, I would have invested earlier in a comprehensive brand strategy and identity while dedicating time to mastering SEO. These efforts would have significantly boosted my online presence, expanded organic reach, and increased brand awareness.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
The Branding District is a full-service website design and marketing agency dedicated to helping businesses thrive online. We specialize in creating custom website designs tailored to our client’s unique goals, developing cohesive brand strategies, crafting impactful email marketing campaigns, and driving local SEO initiatives that improve visibility and attract the right audience.
Our expertise spans across various industries, including childcare services, e-commerce stores, and more, allowing us to adapt our approach to meet the diverse needs of our clients. What sets us apart is our commitment to delivering data-driven solutions paired with creative excellence. We don’t just build websites or craft campaigns—we design seamless systems that empower businesses to scale, streamline operations, and achieve measurable growth.
One of our proudest achievements is seeing our clients break through growth plateaus and establish a stronger digital presence. At The Branding District, our mission is to provide not just services, but a partnership that aligns with our clients’ long-term vision for success.
Whether you’re looking to revamp your website, enhance your brand identity, or boost your marketing strategy, we are here to turn your goals into reality.
What’s been the best source of new clients for you?
At The Branding District, we have relied on two primary marketing strategies that have consistently brought us passionate, dedicated clients for over five years.
First and foremost, we prioritize cultivating strong relationships with our clients. By delivering exceptional results and fostering trust, we’ve built a highly effective word-of-mouth referral program. This approach not only brings in new clients but also ensures they are aligned with our values and approach.
Second, we leverage the power of local SEO to enhance our online visibility. By optimizing our website and content for search engines, we ensure potential clients can easily find us when searching for the services we offer. This combination of relationship-driven referrals and strategic local SEO has been instrumental in fueling our sustained growth.
We’d love to hear the story of how you built up your social media audience?
Social media is an incredibly powerful tool for marketing your business and building brand authority when used strategically. Consistency and staying true to your brand are essential to making an impact. To maximize results, focus on consistently showcasing your work, remaining relevant to your audience, and positioning yourself as a leader in your industry.
Equally important is analyzing your competition to understand what works in your market, leveraging SEO to boost your content’s visibility, and ensuring your brand strategy is woven into every post. By aligning your social media efforts with a clear strategy and staying consistent, you can effectively grow your online presence and solidify your authority in your niche.
Contact Info:
- Website: https://www.thebrandingdistrict.com
Image Credits
@legacybrandphotography