We caught up with the brilliant and insightful Meg Potter a few weeks ago and have shared our conversation below.
Meg, looking forward to hearing all of your stories today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
In 2019, I had just moved to El Paso with my then-boyfriend (now husband) after he was stationed at Fort Bliss. I had a degree in communications and advertising, but like many twenty-somethings, I was still figuring out exactly where I wanted to fit in. I knew I wanted to work in marketing, so I started applying for social media management jobs. After countless interviews, and for the first time ever, not landing any of them (turns out not speaking Spanish in El Paso is a bit of a roadblock), I was getting discouraged.
Eventually, I got what I thought was my big break: a social media management job. Except, on my first day, I quickly realized I’d actually been hired to manage a warehouse. Yep, definitely not what I signed up for.
Around the same time, life started shifting. My boyfriend was deploying, my grandmother’s health was declining, and I was feeling completely stuck in a job that didn’t align with where I wanted to go. Then, through a mutual friend, I met someone who was starting her own social media agency and needed help getting it off the ground. Almost simultaneously, I was offered a remote part-time position as a graphic designer with another agency.
So, I took a leap. I quit my job, accepted both part-time gigs, and moved back in with my parents for a couple of months so I could spend precious time with my grandmother before she passed. It was the first time I’d ever chosen uncertainty over stability, but something about it felt right.
That decision, to leave a steady paycheck and jump into freelance life without fully knowing what I was doing, ended up changing everything. I learned by doing (a lot of trial and error), picked up skills across every corner of marketing, and discovered that I genuinely loved the variety. Six years later, I’ve built a career that lets me collaborate with brands of all kinds and shape their stories through strategy, design, and creative direction.
That risk taught me that sometimes, the “wrong” job or the “wrong” timing is exactly what pushes you toward where you’re supposed to be. Freelancing wasn’t the safe choice, but it’s given me the freedom, flexibility, and fulfillment I was searching for all along.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m a military spouse, a first-time mom, and a creative who somehow found her calling by jumping headfirst into freelance before I fully understood what that even meant. My husband is a Major in the Army, and we’ve spent the last several years moving wherever the military tells us, including our current home in Newport, Rhode Island. We’ll be headed to Colorado Springs next, and if there’s one thing military life has taught me, it’s how to stay adaptable, resourceful, and open to new opportunities. Our 16-month-old daughter is the light of our lives and the reason I’m even more intentional about the work I take on and the impact I want to make.
My journey into this industry wasn’t traditional. I didn’t climb the corporate ladder or land a perfectly aligned full-time role. Instead, I took the leap into freelancing during a time of uncertainty and never turned back. What started as a way to stay employed through moves, deployments, and life changes quickly became the foundation of a career I truly love.
Today, I specialize in helping brands tell their stories with clarity, confidence, and creativity. My work spans brand strategy and identity, marketing collateral, website design, social media management, email marketing, and pretty much anything that helps a business show up well across the digital space. Over the years, I’ve intentionally built a skill set that covers both the visual and strategic sides of branding and marketing. That allows me to support clients holistically, not just with a logo or a website, but with the full ecosystem of how their brand shows up and communicates.
The core problem I solve is simple but critical: helping businesses stand out in a crowded market with a brand identity that’s not only beautiful, but meaningful and true to who they are. There are countless templates and trends out there, but what makes a brand unforgettable is the strategy behind it, the “why,” not just the visuals. That’s where I come in.
What I’m most proud of is the partnerships I’ve built and the patience I bring to understanding each client’s world. I take the time to learn what makes a business tick, what they value, who they want to reach, and how they want people to feel when they interact with their brand. That curiosity and collaborative approach has allowed me to help businesses grow, pivot, and elevate themselves in ways that feel authentic.
If there’s one thing I want potential clients or followers to know, it’s that working with me is a true partnership. I’m not here to impose a vision, I’m here to build one with you. I blend design, strategy, and storytelling to create work that reflects your brand’s heart and helps you move forward with confidence. It’s about collaboration, trust, and crafting something that feels aligned with where you’re headed, not just where you are right now.
At the end of the day, my work is rooted in connection: helping brands connect with their audience, helping founders connect with their purpose, and helping businesses connect with the future they’re striving for. And I feel incredibly grateful that this “accidental” career turned into the most rewarding professional path I could have imagined.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Honestly, the biggest factor in building my reputation has been word of mouth. I’ve been incredibly fortunate to have clients who believe in my work enough to recommend me to others, and that natural momentum has shaped the majority of my business. There’s something powerful about being referred by someone who has experienced your work firsthand, it builds trust before you’ve even had the first conversation.
I think what’s helped most is the way I approach my client relationships. I treat every project like a partnership, I communicate clearly, I’m reliable, and I genuinely care about how each brand grows after our work together. That level of commitment tends to stick with people, and over time, it has created a ripple effect in my market.
That said, one of my goals going into 2026 is to be more intentional about marketing myself. It’s a little ironic, considering I spend my days helping other people promote their businesses, but doing it for myself always feels different. I’m great at telling other people’s stories, but telling my own is still a work in progress. This next chapter is about stepping into more visibility and treating my own brand with the same strategic care I give my clients.
What do you find most rewarding about being a creative?
For me, the most rewarding part of being a creative is getting to bring a business to life visually in a way that’s both strategic and beautiful. I love taking everything that makes a brand unique, their purpose, their audience, their values, and translating it into visuals that actually work in the real world. It’s not just about designing something pretty; it’s about creating an identity that resonates, attracts the right people, and supports the growth of the business behind it.
What really lights me up is knowing that the work I create becomes the foundation for how a brand shows up across every touchpoint: online, in print, on social media, wherever they connect with their audience. Seeing a business step into its identity with confidence, knowing that its branding finally reflects who they are and where they’re headed, is incredibly fulfilling.
I also love the problem-solving side of what I do. Every client presents a different challenge, a different market, a different story to shape. Being able to combine strategy, design, and intuition to create something cohesive and effective is a process I never get tired of. And when clients tell me that their new branding helped them reach their target market or feel more aligned with their business, that’s when I know I’m doing exactly what I’m meant to be doing.
Contact Info:
- Website: https://junebloomstudio.com
- Instagram: junebloomstudios
- Linkedin: https://www.linkedin.com/in/meg-potter/
Image Credits
Amanda McKay