We recently connected with Meg James and have shared our conversation below.

Meg, appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

In 2019, my husband Logan and I chose a hotel in Machu Picchu, Peru when deciding to travel there on a week getaway. The hotel that we chose, Sol y Luna, was using the profits that they had made to run school for 200 local Peruvian children who wouldn’t be able to go to school otherwise. I was blown away by knowing that hotels around the world could make such an impact with their profits. I spent the whole plane ride home from Peru designing the goals of a new business, Go and Do Good, where I wanted to begin sharing about hotels that give back to charities, ministries and local communities. I now have over 200 hotels that give back in this hotel directory.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Meg James and I founded Go and Do Good, LLC. Through Go and Do Good, my family and I share about and visit hotels around the world that give back to charities, ministries and local communities. While I am the storyteller and love sharing about the good being done, the hotels in the directory are the real MVPs, doing so much good for people around the world. While hotels may have a focus on sustainability and eco-friendly initiatives, my hotel directory focuses specifically on hotels’ positive impacts on people. My goal is to encourage travelers to choose hotels that they can feel really good about.

How did you build your audience on social media?

Social media is without doubt the most time-consuming part of running a hotel directory. While there is value in connecting with other travel writers and families around the world who value travel, social media can honestly be a huge time-waster. I have learned as I run my small business to spend less time on social media and more time developing a permanent content landing spot, such as a website. My website has become the lifeline of my hotel directory and the social media parts are more just for fun. Social media can a powerful tool if you used correctly and efficiently.

Can you share a story from your journey that illustrates your resilience?

There are tens of thousands of travel writers in existence currently and so my biggest advice to those interested in the industry is to find a unique niche. Without a niche, I was spending time just writing about travel stories that sounded very familiar to others. When I identified my specific niche, hotels that give back to charities and communities, I was able to set myself apart from other travel writers. Find something unique about your small business and use that as a tool for success!

Contact Info:

• Website: www.goanddogood.com
• Instagram: www.instagram.com/goanddogood
• Facebook: www.facebook.com/goanddogood
• Other: www.pinterest.com/goanddogood https://www.newsbreak.com/@c/1592702?s=01

Image Credits
Flytographer