We recently connected with Meech Robinson and have shared our conversation below.

Meech, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?

After I hung up my jersey for the last time, the quiet was jarring. For nearly two decades my life had run on four‑quarter cycles—early‑morning shoots, bright‑light road games, film sessions that bled into midnight. When that cadence stopped, so did my sense of direction. I’d still pop awake at 6 a.m. out of muscle memory, only to realize there was no practice to race to and no coach waiting with a clipboard. It seemed at times that every free hour echoed with a single question: Who am I without the ball?

I’d jolt awake before dawn, heart racing as if I’d overslept for shoot‑around, then lie there staring at the ceiling fan, paralyzed by the blank page of my future. The routine that once anchored me had vanished, and without it I drifted—skipping meals, losing myself in music, scrolling highlights I was no longer part of. Friends kept telling me to “enjoy retirement,” but inside I felt like a ship whose compass had snapped. So I did what athletes do when we’re unsure: I trained—this time between the ears. 

Desperation pushed me underground—literally. On subway rides in NYC, I devoured articles on habit science and mindset. I’d circle phrases like identity‑based goals and deliberate practice until the ink bled. Late nights in my apartment, I filled notebooks with reflections: Why did training ignite me when nothing else could? What made the grind feel meaningful?

Then one rush‑hour ride home, earbuds in, I listened to a podcast where a performance coach broke down how elite achievers translate mindset into results. His words cracked something open. My old rituals—visualization, post‑practice self‑scouting, relentless accountability—weren’t just basketball tricks; they were a transferable framework anyone could use. Executives, entrepreneurs, creatives—they all fought the same invisible opponent I was facing: inconsistency and doubt.

Purpose surged through the fog. I wasn’t just missing the game; I was craving the structure, the scoreboard, the measurable climb—and I could give that to others.

That night, looking out into the Manhattan skyline out of my window with the city lights glittering, I sketched the blueprint for my coaching program. The promise: translate the athlete’s operating system into a lifeline for high performers stuck on the sidelines of their own potential. No rah‑rah slogans—just personalized game plans, ruthless accountability, and data‑driven progress checks.

The deeper I mapped it, the steadier I felt. Service is the one arena where the score is always in reach—every client breakthrough is a win on the stat sheet. Basketball gave me a platform; this venture gives me purpose. And for the first time since my final buzzer, I wake up at 6 a.m. eager, not empty—ready to chase a championship that doesn’t end with confetti, but with lives transformed.

Meech, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Meech is a highly regarded coach and consultant specializing in mindset transformation, with a proven track record of helping clients worldwide overcome limiting beliefs and unlock their full potential. As a former professional athlete who competed at the highest levels, coupled with a master’s degree, M.B.A., Meech combines invaluable firsthand experience of high-pressure performance with a strong academic foundation, offering a rare and unique perspective on overcoming mental barriers to achieve peak performance. He has empowered hundreds of individuals—entrepreneurs, business leaders, and elite athletes alike—to boost their confidence and performance in both personal and professional spheres. Meech’s insights have been featured in top media outlets, including Esquire, Men’s Health, CNN, and includes television appearances on ESPN and Lifetime. Through his coaching company, Earned Excellence, and his signature E.A.R.N. methodology, Meech helps high performers and teams break through and achieve consistent, exceptional results, enabling them to operate at their highest level with confidence, clarity, and sustained success.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Plenty of titles have nudged my thinking, but here are three that rewired it. Never Eat Alone forced me to see networking and relationships not as transactional card‑swapping but as an everyday practice of generosity. Tim Ferriss’s The 4‑Hour Workweek cracked open the idea that a business should fund your life, not consume it. After reading it, I audited every task in my coaching practice and automated or delegated anything that didn’t tie directly to client breakthroughs or revenue. Lastly, Stephen Covey’s The 7 Habits of Highly Effective People gave me the operating system to hold it all together—especially Habit 2, “Begin with the end in mind.” That single principle shapes everything from my daily tasks and flow, to the way I design a client’s first 90‑day sprint: we start by writing the finish‑line headline, then engineer backward. Together, those three books form a tripod—relationships, leverage, and purpose—that keeps my entrepreneurial game plan balanced and forward‑leaning.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One of the lessons I had to unlearn was around money mindset. I had to shift from a scarcity mindset to a free flowing mindset of abundance. I have been broke as a joke on 3 separate periods of my life after finishing college. I began to realize my mindset was the cause and what was keeping me there. Money is energy, money is a resource that flows in and out. Money is not running away from me, its coming towards me. I was eventually able to dig myself out of credit card debt and start a couple of businesses and change the narrative within my mindset.

Contact Info:

• Website: https://www.iammeech.com
• Instagram: i.am.meech
• Linkedin: https://www.linkedin.com/in/meechrobinson