We recently connected with Meda Merritt and have shared our conversation below.

Meda, appreciate you joining us today. Parents can play a significant role in affecting how our lives and careers turn out – and so we think it’s important to look back and have conversations about what our parents did that affected us positive (or negatively) so that we can learn from the billions of experiences in each generation. What’s something you feel your parents did right that impacted you positively.

One of the most important things to me is family. Family lays the foundation to who you are as a person. What I feel my parents did right was instilling in me morals, values and self-respect. Its something that even as an adult I appreciate. Having that foundation has helped me to excel in my career. It helped me to not cut corners or manipulate to succeed, but to work hard to achieve my goals. I appreciate my success more knowing that I achieved it by not risking my integrity.

It helped me to be a productive citizen and learn to respect people; whether in the boardroom or on the street. Being the owner of an event planning company and the Sr. Director of Membership, I encounter and meet all variations of people. Learning to respect and listen has allowed me to connect with my customers and members. Words cannot explain how important the lessons I was taught have shaped my life but I am grateful to my parents and my family for the guidance.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am the co-owner of a premier event planning company. Our business started as two friends from college working in our own individual event planning companies. From time to time we would help each other out with special events. In 2021 we decided to merge our businesses together to provide a greater impact and more services. Infinity Concepts Events specializes in weddings, corporate events, birthdays and so much more.

What I think sets us apart from other companies is the level of service and care our clients receive. Majority of our business comes from word of mouth; so it’s important that our clients receive top-tier service. We are a small self-funded business so negative reviews can be detrimental. We pride ourselves in being the best and being a positive reflection of our brand. Our goal is to continue to provide exemplary services to those seeking event planning needs. We want to make your vision come to life.

We’d love to hear a story of resilience from your journey.

I remember early on in my career having a conversation with an executive from my company and she said “change is evitable, and the moment that you learn to adapt the further you can go.” This stuck with me for years. I didn’t realize at the moment how much of that statement was applicable to me until I began to grow in my professional career. When I begin my career working in the association world I had no prior experience working in membership. However, I was determined to thrive in my role and I had to learn to adapt to a new environment. Coming from a fast-past corporate world to more volunteer lead atmosphere, I struggled for a while because in the corporate world advancement opportunities came more frequently and in the association world its the opposite. Most people stay in their roles for years or until retirement and staff size is generally smaller. At one point I became discouraged because I was accustomed  to moving up quickly if I worked hard. One day I remembered the conversation I had regarding change and adapting. So I reached out to upper management and advised them of my desires and my goals. Needless to say if I had allowed my discouragement to fester I would have not succeeded or grown in my career. I worked with leaders to gain the resources I needed to be in the leadership role I am in today.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

In our initial client consultation we learn about our clients and create a client pathway/touchpoints if you will. For example, an engaged couple contacts us for wedding services. We learn their back story and what their future plans are. Let’s say they plan to buy a house and start a family. We create touch points, 6-month to a year after their event (wedding) we send a card or email saying “Happy 6-month or 1 -year Anniversary and thank them again for using our services. We remind them to keep us in mind when they start their family because we do baby showers, or when they purchase their new home we offer interior design services. It’s a great way to keep in contact and to further market our services. Its were most of our repeat customers originate. We have event planning needs for whatever stage your are in life.

Contact Info:

• Website: www.infinityconceptsevents.com
• Instagram: infinityconceptsevents
• Facebook: infinityconceptsevents
• Other: TikTok: infinityconceptsevents