We were lucky to catch up with Mechelle Tucker recently and have shared our conversation below.

Alright, Mechelle thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?

As a 1st Class Consultant, I truly see myself as a master win win wins creator because I strive to build frameworks and strategies that not only address immediate needs but also create lasting value for all stakeholders involved. The concept of “win-win-wins” is central to my mission and passion because it encapsulates the idea that successful solutions must benefit the customer, the community, and the larger ecosystem in which we operate.

Owning the trademark “win-win-wins” reinforces my commitment to this philosophy. It signifies a professional ethos that prioritizes sustainability, trust, and collaboration — foundational principles I believe are essential in today’s business landscape. By integrating these values into my work, I can foster innovative solutions that resonate deeply with clients and create a ripple effect of positive impact.

I draw inspiration from various industries to ensure that my strategies are inclusive and adaptable, empowering everyone involved to participate in the success narrative. This holistic approach not only differentiates my consultancy but also aligns my ambitions with the needs of diverse stakeholders.

Ultimately, being recognized as rainmaker and using the “win-win-wins” trademark allows me to lead with purpose, harnessing creativity to develop solutions that are not just effective but also ethical and transformative. I am deeply passionate about using my skills to create environments where everyone thrives, and that’s the essence of what 1st Class Consultant aims to achieve.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Mechelle Tucker is a dynamic business consultant, serial entrepreneur, author, and advocate dedicated to empowering individuals and communities. With a wealth of experience in business development, marketing, and event coordination, she has become a leading figure in her industry.

As the founder of the AZ Coalition Networking Group and former West Valley Chapter President for Power Networking, Mechelle has launched several ventures, including 1st Class Consultant, a firm specializing in strategic development and operational optimization. Her other businesses include 1st Class Notary and 1st Class Candles, known for high-quality, eco-friendly products that promote wellness. Additionally, she founded the Mechelle Cares Foundation and launched the 1st Class Boutique & Business Hub. Her expertise in strategic planning is central to her success, embodied in her motto, “Win Win Wins.”

Mechelle has been featured on various podcasts, recognized as a Lady Power Player, and has received multiple awards. She co-authored the bestselling books “Lessons Learned” and “Remarkable Business Vol. 2,” sharing insights on personal and professional growth. An honorary board member of the Ready Set Go Foundation, she actively supports the Bridget Pettis Foundation and Sisterhood Extravaganza.

Her clientele includes celebrities, politicians, and professional athletes. Mechelle has organized prominent events with T.I., Future, Mike Epps, and Snoop Dogg, contributing to high-profile occasions like the WNBA All-Star Game and Grammy Awards.

With a deep commitment to community service, Mechelle Tucker continues to inspire future generations and foster positive change in the lives of others through her diverse career and impactful contributions.

Have you ever had to pivot?

The pivotal moment for me came during the COVID-19 pandemic when the world went into lockdown. Like many, I found my existing business landscape dramatically disrupted. With so much uncertainty around consumer behavior, I realized I needed to adapt quickly to maintain not only my income but also my overall business viability.

During this time, I took a step back to evaluate my options and identify how I could create new income streams that were not only sustainable but also recession-proof. I drew upon my understanding of market needs and consumer preferences and specifically focused on the wellness sector, which saw a surge during the pandemic as people sought comfort and self-care products while staying at home.

This led me to launch “1st Class Candles,” a brand that emphasizes premium quality, sensory experiences, and self-care. I designed the candles with unique fragrances, offering relaxation and mindfulness benefits, which resonated strongly with consumers looking for ways to enhance their home environments.

Establishing 1st Class Candles not only allowed me to diversify my income during a challenging time, but it also reignited my passion for creating products that bring joy and tranquility into people’s lives. The pivot taught me valuable lessons about agility, creativity, and the importance of listening to market signals. I’m proud to say that the brand has not only thrived but has also evolved into a community-focused initiative that supports local artisans and sustainable practices.

This experience reinforced my belief in being adaptable in the face of adversity and highlighted the importance of continuously seeking opportunities for growth, no matter the circumstances.

Any insights you can share with us about how you built up your social media presence?

Building my audience on social media has been an exciting journey, one that I’ve approached with intention and authenticity. When I launched 1st Class Candles, I knew that establishing a robust social media presence was crucial for reaching my target audience and sharing my brand story.

I started by identifying the platforms where my ideal customers were most active—Instagram and Facebook quickly emerged as key channels for visually showcasing my products. To create an engaging presence, I focused on relatable content that resonated with my audience. I shared behind-the-scenes glimpses of the candle-making process, stories about the inspiration behind each scent, and tips on incorporating self-care into daily routines. Authentic storytelling helped humanize my brand and foster a genuine connection with my audience.

Moreover, I leveraged user-generated content by encouraging customers to share their own experiences with the candles and using a unique hashtag. This created a sense of community and allowed my customers to feel like part of the brand’s journey.

Engagement was also vital. I made it a priority to respond to comments and messages promptly, partake in conversations, and follow similar accounts to expand my network. Collaboration with other small businesses and influencers also played a significant role. By partnering for giveaways and co-hosting events, we not only reached new audiences but also strengthened community ties.

As for advice to those just starting out, I would suggest the following:

1. Be Authentic: Share your true self and your story. People connect with people, not just products. Authenticity builds trust.

2. Engage Consistently: Regularly interact with your audience. Ask questions, respond to comments, and show appreciation for your followers. Engagement fosters loyalty.

3. Quality Over Quantity: Focus on creating high-quality content that resonates with your audience rather than trying to post for the sake of posting. Understand the interests and preferences of your target audience.

4. Utilize Analytics: Pay attention to insights and metrics. They can inform you about what content your audience loves most, allowing you to refine your strategy over time.

5. Be Patient: Building an audience takes time. Remain committed and stay true to your mission, and growth will come naturally.

By applying these principles, I’ve been able to cultivate a dedicated community around 1st Class Candles that not only supports my business but also shares in the narrative of wellness and self-care. It’s been incredibly rewarding to connect with so many like-minded individuals along the way!

Contact Info:

• Website: https://www.1stclasscandles.com
• Instagram: https://www.instagram.com/mechellesecrets
• Facebook: https://www.facebook/mechelletucker
• Linkedin: https://www.linkedin.com/in/mechelletucker
• Twitter: https://x.com/mechelle1st
• Youtube: https://youtube.com/@mechelletuckersecrets
• Yelp: https://www.yelp.com/biz/1st-class-candles-phoenix