We recently connected with McKenna Shano and have shared our conversation below.

Alright, McKenna thanks for taking the time to share your stories and insights with us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

The wedding world is all about following the current trends, from 2020-2021 we saw all the boho vibes at just about every wedding. Now, we are suddenly taking a turn and are seeing the simple classic black and white weddings making a come back and I am here for it! I think you can never go wrong with a timeless look that will never go out of style.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I got into the wedding industry when I was a sophomore in college I picked up some internships working for free for some wedding planners in the area. After falling in love with the job, just not the company I decided I wanted to stay in the industry but add my own touch on it, so that is when I founded McKenna Katherine Weddings. We are a full service wedding planning company that focuses on making each wedding unique to our clients. What sets us apart from other wedding planners is our creativity and honesty. We will never let a couple think something is doable when it is just not whether that is because budget or restrictions, we will always be upfront and honest. Communication is truly key. I truly love this job with all my heart. It is such an honor when a couple trusts you to be apart of the most special day of their lives. We dont take this job lightly and we truly pour all we have into each of our couples weddings, making it a day they will forever remember.

We’d love to hear the story of how you built up your social media audience?

Social media is huge nowadays! The amount of inquiries that now say ‘I saw your TikTok” or ” I found you on Instagram” is insane. I really grew on social media when I made it a point daily to take the time to film Reels, to engage in social media multiple times a day, and to truly use it as a free way to advertise. People want to see your work and to see your personality on your social media accounts, it is nice when someone can put a face to a business name and not just see your work. Advice I would have for someone just starting an account would be to engage, engage, engage. The more you engage with people the more people will see your page.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I will always preach it is all about connections and the work you put out. I have done multiple weddings for the same family, friend group, and just a guest referring me to someone they know getting married. Reviews are huge and is something we dont take lightly, we pride ourselves on our reviews and truly want everyone to think we went above 5 stars on their wedding day. Building credibility in your industry will help you to build a reputation and keep people spreading good word of mouth about your company.

Contact Info:

• Website: mckennakatherineweddings.com
• Instagram: @mckennakatherineweddings
• Facebook: @mckennakatherineweddings