Today we’d like to introduce you to Maxine Willocks
Hi Maxine, please kick things off for us with an introduction to yourself and your story.
Our Story
The Journey of Maxine Willocks and Omax
Maxine Willocks, the force behind Omax, has turned a series of life-altering challenges into a thriving, holistic brand dedicated to self-care and well-being. Starting in the demanding restaurant industry, Maxine successfully navigated multiple contracts and drove her brand to success. However, the relentless pressures led to burnout, prompting her to seek renewal and balance.
In her quest for peace, Maxine faced extraordinary trials—surviving the Fort McMurray fire, enduring a devastating flood, and breaking free from an abusive relationship. These experiences revealed the transformative power of self-care, particularly the calming effects of magnesium, which she now calls the “master mineral” for mental peace.
During the COVID-19 pandemic, Maxine embraced Kundalini yoga, finding it to be a creative outlet and a path to healing. This practice became central to her personal growth and inspired its integration into Omax. Today, through our online platform, we offer guided Kundalini yoga sessions that empower women to find strength and self-discovery.
Omax’s mission is to empower women by promoting mindful relaxation and holistic well-being. Our magnesium-infused products, inspired by Maxine’s journey, nurture mental and emotional health, offering a comprehensive approach to self-care. Maxine’s story is a testament to resilience and the power of transforming personal adversity into a mission to support and empower others.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to creating Omax has been anything but smooth. The journey of Maxine Willocks, our founder, is marked by significant obstacles and profound personal challenges. Each hurdle she faced became a stepping stone toward the realization of her vision for Omax.
Burnout in the Restaurant Industry:
Maxine’s initial success in the restaurant business came with relentless pressures and demands. Juggling multiple contracts and striving for excellence took a heavy toll, leading to severe burnout. This burnout became a pivotal moment, forcing her to reevaluate her path and seek a more balanced and fulfilling life.
Surviving Natural Disasters:
Maxine’s resilience was tested further by catastrophic events. She survived the Fort McMurray fire, a harrowing experience that upended her life and business. Shortly after, she endured a devastating flood, adding to the challenges of recovery and rebuilding. These natural disasters brought immense stress and uncertainty but also highlighted the importance of mental peace and self-care.
Breaking Free from an Abusive Relationship:
In addition to professional and environmental challenges, Maxine faced the deeply personal struggle of liberating herself from an abusive relationship. This experience was both harrowing and transformative, underscoring her commitment to self-empowerment and mental well-being.
Finding Solace in Self-Care:*
Amid these trials, Maxine discovered the profound benefits of magnesium for calming the mind. She also turned to Kundalini yoga, especially during the COVID-19 pandemic, which provided a creative outlet and a path to healing. These practices became integral to her personal recovery and inspired the foundation of Omax.
**The Birth of Omax3m:**
Drawing from her experiences, Maxine established Omax3m to empower women through mindful relaxation and holistic well-being. The journey was fraught with challenges, but each obstacle reinforced her vision and mission. Omax3m’s magnesium-infused products and Kundalini yoga offerings are designed to support women in their own journeys toward balance and self-care.
Maxine’s story is a testament to resilience and the transformative power of self-care. Despite the many hurdles, her unwavering determination has shaped Omax3m into a beacon of hope and empowerment for women facing their own challenges.
Appreciate you sharing that. What should we know about Omax3m (aka Omax)?
Who We Are:
Omax is a holistic brand founded by Maxine Willocks, dedicated to supporting women in their journey of overcoming trauma and embracing self-care. We specialize in creating products and experiences that promote mental and emotional well-being, drawing from Maxine’s personal journey of resilience and renewal.
What We Do:
At Omax, we offer a range of magnesium-infused products designed to nurture and soothe the mind and body. Our flagship product, the Omax Magnesium Body Butter, leverages the calming properties of magnesium to bring peace and relaxation. In addition, we provide guided Kundalini yoga sessions through our online platform, empowering women to find strength, balance, and self-discovery.
Our Specialization:
Omax is known for its unique blend of high-quality self-care products and holistic wellness practices. Our magnesium-infused body butter is a testament to our commitment to using natural, effective ingredients that promote relaxation and mental peace. What sets us apart is our integration of Kundalini yoga, offering a comprehensive approach to well-being that goes beyond traditional self-care routines.
What Sets Us Apart:
Holistic Approach: We combine the benefits of magnesium-infused products with the transformative power of Kundalini yoga, offering a complete self-care experience.
Empowerment Focus: Our mission is to empower women to overcome challenges and embrace their inner strength through mindful relaxation and holistic well-being.
Personal Journey: Our founder, Maxine Willocks, has infused her personal journey of overcoming trauma into the heart of Omax, making our brand authentic and deeply connected to the struggles and triumphs of our community.
Brand Pride:
We are most proud of the community we’ve built around Omax—a supportive network of women who share a commitment to self-care and holistic well-being. Our products and services have made a tangible difference in the lives of many, helping women find peace, balance, and strength.
What You Should Know:
Omax is more than a brand; it’s a movement towards mindful relaxation and holistic well-being. Our offerings include:
Magnesium Body Butter: A soothing blend designed to calm the mind and nourish the skin.
Kundalini Yoga Sessions: Guided practices available online to help women retool their minds and embrace self-discovery.
We invite you to join our community and experience the transformative power of Omax. Whether you’re seeking mental peace, emotional balance, or physical relaxation, our products and services are designed to support you on your journey to holistic well-being.
We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Lessons Learned from the COVID-19 Crisis
The COVID-19 crisis has been a significant period of learning and adaptation for Omax. Here are some of the key lessons we’ve learned:
1. The Importance of Self-Care:
The pandemic underscored the critical importance of self-care. With increased stress and uncertainty, we realized just how vital it is to prioritize mental and emotional well-being. This reaffirmed our commitment to providing products and services that promote holistic health.
2. Flexibility and Adaptability:
The crisis taught us to be more flexible and adaptable. We had to pivot quickly, embracing online platforms and virtual interactions. This led to the expansion of our online Kundalini yoga sessions, making them more accessible to women seeking balance and peace from the comfort of their homes.
3. Community Connection:
The isolation brought on by the pandemic highlighted the need for community and connection. We strengthened our efforts to build a supportive community around Omax, offering not just products but also a sense of belonging and mutual support among our members.
4. Innovation in Service Delivery:
The shift to remote living required us to innovate in how we deliver our services. We enhanced our digital presence and improved our online store, ensuring a seamless experience for our customers. This period of innovation has made our services more robust and user-friendly.
5. Resilience and Empathy:
The pandemic was a test of resilience, both personally and professionally. We learned the importance of empathy—understanding and supporting the struggles our customers faced. This deepened our mission to empower women, providing not just products but genuine support and care.
6. Mindfulness and Mental Health:
The global crisis brought mental health to the forefront. We saw an increased need for mindfulness practices, which reinforced the value of our Kundalini yoga offerings. The positive feedback from our community validated our approach and inspired us to continue promoting mental health awareness.
7. Strength in Adversity:
Finally, the pandemic was a reminder that strength often emerges from adversity. Just as Maxine’s personal challenges led to the creation of Omax, the challenges of COVID-19 have strengthened our resolve to support and empower women through holistic well-being.
These lessons have not only shaped how we operate but have also deepened our understanding of our mission. At Omax, we are committed to continuing our journey with these insights, always striving to better serve and support our community.
Pricing:
- magnesium body butter $39
- 60 minute yoga with Maxine $90 includes magnesium body butter
- 90 minute virtual cooking class $120
- Product bundle: body butter, spritz, oil $75
Contact Info:
- Website: https://omax3m.myshopify.com/
- Instagram: @omaxskincare
- Facebook: https://web.facebook.com/OmaxSkincar
- Youtube: @OmaxbyMaxine
Image Credits
inhouse photograhpy