We recently connected with Matthew Alfaro and have shared our conversation below.

Alright, Matthew thanks for taking the time to share your stories and insights with us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

I was born & raised in a small town called Laredo, Texas. It’s located down south bordering Mexico. Growing up, I’ve always had two passions, Business & Fitness. While I was playing college baseball for Laredo College back in 2018 I got my first opportunity to work as a personal trainer where I then developed the skills necessary to excel in the industry. After a couple of years in that position, absorbing as much knowledge & experience as I can get, I felt in my heart that there was potential for something great to come in my future. One day to the next I decided to pack my bags & move to the city of Houston, Texas. Upon arrival, I continued to grow my social media presence & grew my online coaching business. A few months later, I made the decision to take my business to the next level. March 31, 2022 I established my business Thrive4PerformanceLLC. For the entire month of April, I went door to door asking local marketing companies for guidance and then came across a branding consulting agency called RandomSky Studio. Chuck & Loren, the founders of the company, brought me in as family and made my dream a reality by establishing a brand, website & seo presence throughout the entire internet. The result of their help and guidance brought me structure & set me up for success. As the months passed I started building in-person clientele and did in-home training with equipment I had invested in. Then one rainy day, I received a message from celebrity trainer Justin Allen. He is well known for training many professional athletes, and he also appeared in a Netflix Docu Series: Last Chance U. I was invited to tour his facility and also discuss the possibility of a collaboration. After 2 months of deliberating, we had come to an agreement, signed a contract, and officially began working together. Since that day, to now, I have seen incredible growth and success for T4P. Through continued hard work, perseverance, and consistency, I can confidently say: “There is no going back. We are only going up from here”.

Matthew , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I always enjoy sharing my story about how I truly found my passion for health and fitness as I feel that this could resonate with so many people . Many tend to believe that this fascination with health & fitness began until I was older and/or until I got my first job as a physical trainer; however, my interest sparked many years before that. Growing up as a child, I was fortunate to have incredible parents who both shared a love for eating healthy, and being physically active. Although; despite that being the case, I wasn’t exactly in the “best shape”. I definitely enjoyed indulging in plenty of sweets (as many kids normally do). I was involved in several sports teams (Baseball, Football, and Basketball) all of which required me to be quite physically in shape. As I got older, I began to learn more about physical fitness and proper nutrition through my parents, teammates, & coaches. I knew that if I would take my workouts at the gym more seriously, and to the next level; as well as, cut down on sweets and eat more nutritious meals, I would see a positive change in many aspects of my life. AND THAT I DID. As I began working out frequently and eating more protein enriched meals, I saw a huge improvement on my performance in sports, my physical appearance…and above all, my CONFIDENCE level. I gained a feeling of ownership with my own body, and feeling strong was extremely empowering for me. Fast forwarding to me beginning my company Thrive 4 Performance, aside from selling Personal Training services, I was providing an opportunity to build one’s confidence and empower those who are not comfortable in their own bodies. Above all, it has been a blessing to transform the lives of my clients by guiding them in their journey to achieve their fitness & health goals. Lastly, what I would say sets me apart is my innate positivity and my very own personal experience. If you are reading this and are wanting to self improve by cultivating a healthy lifestyle, please reach out and through hard work and dedication…there is nothing that is stopping you from achieving your goals. LETS THRIVE.

Let’s talk about resilience next – do you have a story you can share with us?

During my Journey as a personal trainer there have been moments where I felt as if I hit rock bottom. Clients weren’t motivated as before and business in general had slowed down. The approach I took to this situation was making motivational content on social media to keep everyone on track. My second approach was to expand my presence by marketing my company all around the city of Houston. Lastly, I reached out to all my previous clients and structured out a plan for their new journey.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Building reputation takes time and consistency. What helped me build a good reputation was changing the lives of my clients within an 8 – 12 week time frame through personalized workout routines & structured diet plans.

Contact Info:

• Website: https://www.thrive4performance.com/
• Instagram: Thrive4Performance
• Twitter: Thrive4P
• Youtube: Thrive4Performance

Image Credits
Moises Lopez