We caught up with the brilliant and insightful Matt Walsh a few weeks ago and have shared our conversation below.
Matt , looking forward to hearing all of your stories today. Is there a heartwarming story from your career that you look back on?
There have been many, heart warming stories over the years, however, the ones that stand out today are from those who have truly benefited by using the Splish Naturals products, whether the CBD topicals or the Rejuvenation Mats. From ultra-runners who have shared that using the mat allowed them to compete in extreme, long distance trail runs, setting personal best times without injury and feeling better than they had ever felt on previous, long distance runs. A favorite story is about a woman we met at the U.S. Open Pickleball championship tournament who had recently turned 82 who loved to dance, however, between age, having a bit of arthritis, claimed that she was no longer able to dance for the past 20+ years. Learning this, we applied one of our topical products to both of her knees and sent her home. The following morning, we heard a woman happily calling our names and as we looked from where the voice was coming, here came the same woman, dancing her way to our booth. This was such a heart warming sight and her joy and appreciation was over the top.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am the founder and CEO of Splish Naturals. Our focus is reducing inflammation and pain using all-natural, topical products and using sophisticated technologically including our Rejuvenation mats. Our topical products combine a host of strategically chosen therapeutic grade essential oils, waxes and carrier oils and are paired with CBD isolate which contains no measurable amount of THC.
Our Rejuvenation Mats incorporate 7, semi-precious gemstones that emit healthy far infrared heat and negative ions, both known for their health benefits including the reduction of inflammation and pain plus naturally increasing vitamin D. This is then paired with the PEMF (Pulse electro-magnetic field) that provides a wide range of benefits including reducing inflammation and pain, help with relaxation, sleep, injury, or surgery recovery by increasing blood circulation at the cellular level.
Splish Naturals recently provided products for the TMG International Luxury Beauty Box that was provided to over 100 A-List celebrities during the 2023 Academy Awards. We are the Official Sponsor for the U.S. Open Pickleball Championship in Naples, Florida and the Lifetime Fitness, Leadville Series of trail races.
What we are most excited about is helping veterans, first responders, athletes and everyday folks stay in their game or on the job by reducing their pain using all-natural products. Our goal is to keep people from popping pills in order to mitigate their pain, whether those pills are Non-Steroidal Anti-Inflammatory Drugs, or NSAIDS, or other prescription or over the counter drugs.
Splish Naturals recently launched a crowdfunding campaign, entitled, Heal Your Hero where, unlike all other campaigns of this type are pure stock plays, the Heal Your Hero campaign provides Heal Your Hero product gift sets to not only the investor, along we future product discounts, but also donates a gift set to the HERO of their choice on their behalf. Along with raising capital to fund our companies growth objectives, the goal with the program is to create as many, positive news stories as we are able with the anticipation of creating hundreds of stories through this unique program.
Can you open up about how you managed the initial funding?
The initial launch of our company was in 2018 where I self funded all, initial product development costs. I spent 15 months developing, testing and modifying formulas until we achieved what we believed the final formulations that were effective, all-natural, safe and contained no measurable amount of THC. Upon the official launch of the current company in December, 2019, we did a small, friends & family capital raise that helped us achieve our initial goals.
In March 2020, the world changed with the onset of COVID and the shut down of businesses, including all our customers. During this time we launched our sport line of products and began to focus on the wellness aspects of our product line, where we rebranded the company, which opened new opportunities and aloud us to focus on all-natural, holistic healing.
Fast forward to this fall, we launched our Heal Your Hero crowdfunding, capital campaign. This campaign is unlike any other where crowdfunding campaigns, which are always pure stock plays. “Invest money and receive a small equity stake in the company in return. The Heal Your Hero campaign creates significant value for the investor that goes beyond simply owning a portion of our company. Our goal is to raise between $150-$200K in $200-$5,000 increments for either a retail consumer or business that would use the products. Each investor receives an equity stake, based on their investment level and also Heal Your Hero gift sets for themselves to use, share or donate and Heal Your Hero gift sets to the HERO or HEROES of their choice, on their behalf and thus generating positive news stories during a time where we could all use more stories of this nature.
Interested individuals or companies can simply go to our web site, click on the Heal Your Hero navigation, read up on the program and make an investment. Or, this link will take interested individuals or businesses directly to the campaign web page. https://www.splishnaturals.com/invest
Let’s talk about resilience next – do you have a story you can share with us?
As I stated previously, we officially launched our company just a few months ahead of COVID. needless-to-say, this created certain challenges for us as 100% of our customer base were required to close their doors. This affected us like it affected almost every business, globally, at that time, however, we took this opportunity to rebrand our company from Splish CBD to Splish Naturals, allowing us broader flexibility to focus on all-natural, holistic healing and to step beyond producing only CBD topical products. also, during this period, we launched our sport line of products, focusing again, on all-natural healing and keeping athletes in their game without the use of NSAIDS or worse.
As an entrepreneur, I learned long ago that there are no straight lines. As COVID began to slowly dissipate, the cost of living rose to highs not experienced in years, having an adverse affect on consumers and businesses to curb overall spending. This then put us in the position to change our focus to all-natural pain relief, of which, regardless of economic climates, individuals are always look for ways to reduce pain.
Then we have the war in Ukraine, which affected cost of raw materials and then this past October, the war in the Middle East, which has consumed much of the world’s focus. Again no straight lines, however, our resiliency, persistence and belief in not only our product lines but our mission to heal as many people, naturally, has kept us going despite often feeling that the world seems to be collapsing, all around us. If we are not making peoples lives better, then it’s always been my belief that we are wasting our time. This is a long game and we are in it for the long haul and we will continue to help everyday folks, athletes, first responders, etc. to reduce their aches, pain, and inflammation safely and naturally.
Contact Info:
- Website: www.splishnaturals.com
- Instagram: https://www.instagram.com/splishnaturals/
- Facebook: https://www.facebook.com/splishnaturals
- Linkedin: https://www.linkedin.com/company/splish-naturals/?viewAsMember=true
- Youtube: https://www.youtube.com/@splishnaturals690/videos
- Other: Investment Platform: https://splishnaturals.sppx.io
Image Credits
Matt Walsh