We recently connected with Mathilda Tennysdotter and have shared our conversation below.

Alright, Mathilda thanks for taking the time to share your stories and insights with us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

Being in the celebrity talent space working with marketing celebrities, most representatives get caught on the money part. Though the paycheck is a huge part of the business, both for the celebrity and the representative what I learned as a different approach is the importance of the relationship with my client. It’s not about the money, having a solid relationship with your clients, no matter what business, is what will get you the work, money and trust in the long run. We are all humans and personal relationships are key for our well being and success.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I come from a background in the creative space, as a photographer but ended up in the celebrity marketing space about four years ago. An industry I’ve never been that familiar with, expect for photographing celebrities, a pretty shallow industry and the celebrity marketing place can be too, but you’re more likely to be successful if you dig a little deeper. Cultivating personal and trusted relationships has helped me and my clients on multiple levels. With a personal relationship the trust has allowed me to negotiate contracts, give them advise and guide them to making the best possible decision for their career, personal brand and financials. Having the personal relationship with the celebrities I work with, gives both me and them the opportunity to make smart decisions and market them the right way.
If I, like most other agent in this industry, only thought about getting paid, I would have most of the deals I bring get declined by my client. When they know you look out for them and their best interest, you will get more deals approved and a happy client who will stick with you for the years to come.

Can you share your view on NFTs? (Note: this is for education/entertainment purposes only, readers should not construe this as advice)

I did a fairly large deal, a $200,000 dollar up front payment, on signing the contract, for one of my celebrity clients in the NFT space. The designs were approved and the crypto market crashed. Months went by, and the customer decided not to move forward. I think NFTs are a fun space with lots of possibility and creativity, but it needs further development and security for the market and buyers. The crypto space is not properly regulated which can create both opportunities and problems. It’s a tricky space but I believe that NFTs will stick around for a while, even though they might not become as hypes as they were in the beginning.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Weekly/ monthly check ins. This can be an email, text or a phone call. Know how your clients prefer to be contacted. I keep sheets with contact info in addition to email conversations, texts and phone calls to make sure I stay in touch and check in. Sometimes it’s not business related at all. I try to stay in the loop of the clients general well being. This is when the personal relationship is so beneficial. Make your clients feel seen, heard and cared for. If you don’t have this naturally in you, it’s ok to set a reminder to reach out and reconnect with your clients and brands. They appreciate a general text of ” Hi XX, it’s been a while but I hope you’re doing well. Let me know if there’s anything I can do for you”. Show that you care, it will help you so much and only takes a few minutes.

Contact Info:

• Website: www.tennysdotter.com
• Instagram: tennysdotter
• Facebook: mathildatennysdotter
• Linkedin: mathildatennysdotter
• Twitter: tennysdotter

Image Credits
Personal