Alright – so today we’ve got the honor of introducing you to Mateo Hincapie. We think you’ll enjoy our conversation, we’ve shared it below.
Mateo, appreciate you joining us today. Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?
To make my business profitable you need a global vision of the profession because advertising has the freedom to be a global concept and I always seek to connect with people and job opportunities in other countries. My Work is valued more highly in other countries
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I can start my story by mentioning that never in my childhood until I was about 18 I did not have a video camera in my hand. I always wanted to study graphic design. Then a fascination with computers came into me, which led me to study a few semesters of systems engineering, There I learned what it was like to do something well but it doesn’t make you happy. The decision that made me to study film was based on my artistic training: drawing, colors and shapes, and I was very curious to observe people and my surroundings when I was a kid, and in this way I managed to understand my vocation and how I could exploit all these skills doing something that I enjoyed made me feel alive and for which I was paid. Since then almost 15 years have passed and 10 doing advertising cinema which has allowed me to work for brands in Colombia, Ecuador, Guatemala and the United States.
What do you find most rewarding about being a creative?
Take your ideas to other countries, and won projects is the most satisfying thing I ever feel. Last month a Mexican production company find me to approach for and AUDI car brand commercial and I won!…… that feeling that your ideas connect is one of the things that I am most proud of is the fact that I have been able to take my work outside of my country with a global brand and make a new car commercial.
Let’s talk about resilience next – do you have a story you can share with us?
The road has not been easy. I have had to fight against myself. Since I was little I was very introverted, which generated many insecurities in the world, I could not speak in public and although it is still difficult for me, advertising and doing it gave me many challenges and with them tools that led me to overcome many of these obstacles. Because a Director is a person who solves based on his experience. He has the ability to maintain calm and serenity in adverse situations and above all, he is capable of leading a team to make its vision a reality.
Contact Info:
- Website: www.monodirector.com
- Instagram: @monodirector