We recently connected with Mat Robar and have shared our conversation below.
Hi Mat, thanks for joining us today. Almost every entrepreneur we know has considered donating a portion of their sales to an organization or cause – how did you make the decision of whether to donate? We’d love to hear the backstory if you’re open to sharing the details.
We believe in beer as a force for good. We know that running a business creates an impact on the environment and we want to lessen that impact as much as possible. That’s why we are a 1% for the Planet company, donating 1% of all sales (not just profits) to non-profits that help to protect the natural places we all love.
Mat, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Here’s the whole Pure story! https://www.purebrewing.org/story/
What do you think helped you build your reputation within your market?
I believe that staying true to our core ethos has helped build our reputation within the market. We have the following statement printed on every can and bottle of beer: “For those who believe in quality ingredients and attention to detail, from grain to glass.” And we are constantly striving to deliver on that promise—from building solid relationships with our agricultural partners and selecting the freshest ingredients to brewing unique, inventive beers and providing the friendliest customer service, our business practices are such that our customers know to expect a stellar experience each and every time they interact with Pure.
What’s worked well for you in terms of a source for new clients?
Our own customers are the best source of new customers–word-of-mouth marketing is always the most effective.
Contact Info:
- Website: www.purebrewing.org
- Instagram: https://www.instagram.com/purebrewing/
- Facebook: https://www.facebook.com/purebrewing
- Linkedin: https://www.linkedin.com/company/pure-project
- Twitter: https://twitter.com/purebrewing
- Youtube: https://www.youtube.com/c/PurebrewingOrg
- Yelp: https://www.yelp.com/biz/pure-project-miramar-san-diego
Image Credits
@brewstills