We’re excited to introduce you to the always interesting and insightful Massimo Bianco. We hope you’ll enjoy our conversation with Massimo below.
Massimo, appreciate you joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard
As the owner of Conejo Valley Online, I take a uniquely hands-on approach to our projects. Unlike many agency owners who delegate most tasks, I am deeply involved in the daily operations and production processes. My role extends beyond oversight; I actively engage in strategizing, implementing, and refining our marketing efforts. This hands-on involvement ensures that every campaign we deliver meets the highest standards of quality and effectiveness. I am the last line of defense, meticulously reviewing our work to guarantee that it aligns perfectly with our clients’ goals and expectations. This commitment to excellence and personal accountability is a cornerstone of our agency’s success.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I’m particularly proud of my expertise in optimizing Google Business Profiles. This is crucial for increasing a business’s visibility and improving local SEO. I personally ensure that every profile we manage maximizes its potential, directly boosting our clients’ online presence and search rankings. This hands-on approach sets our agency apart and delivers real, measurable results for our clients.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I keep in touch with clients through personalized emails and active social media engagement. I send regular updates, tailored offers, and respond quickly to their questions, ensuring each interaction adds value. Beyond digital communications, I make it a point to check in with clients through occasional phone calls or video meetings to discuss their ongoing needs and feedback. This regular, direct contact helps us build strong, lasting relationships, makes our clients feel truly valued, and keeps our brand firmly in their minds.
Have any books or other resources had a big impact on you?
Several books have been instrumental in shaping my approach to digital marketing. ‘Building A StoryBrand’ by Donald Miller helped me refine our messaging to make it clearer and more engaging for clients. ‘Influence: The Psychology of Persuasion’ by Robert Cialdini deepened my understanding of what drives decisions, which has been crucial in crafting persuasive content. Lastly, ‘Contagious: How to Build Word of Mouth in the Digital Age’ by Jonah Berger provided valuable insights into making our campaigns more shareable and impactful.
Contact Info:
- Website: https://conejovalley.online
- Instagram: https://www.instagram.com/conejovalleyonline/
- Facebook: https://www.facebook.com/conejovalleyonline
- Linkedin: https://www.linkedin.com/in/massimo-cibelli-bianco-4755bb66