We caught up with the brilliant and insightful Mason Moussette a few weeks ago and have shared our conversation below.
Hi Mason, thanks for joining us today. When did you first know you wanted to pursue a creative/artistic path professionally?
My next door neighbor when I was three years old was the main anchor on the nightly news. She was my idol and so I dreamed one day on being on the nightly news. I practiced “our top story tonight” with a hairbrush every chance I got. I went to Washington State University because of their acclaimed communications program. When I got there however…I quickly found out that every blonde girl wanted to be on the news. I also learned that you had to work your way up to nightly anchor. I had no desire to hunt down stories…I just wanted to read the news! And I wanted to do it with personality. So…I pivoted to radio!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I started my radio career in Seattle doing weekends at a brand new station that had just been launched-Movin 92.5. I did weekends for about a year before I was moved up to afternoons. I spent 13 years in that position until Covid hit and I was let go. I was unemployed for a year and a half before I landed my own morning show in Dallas. I was only there a year and a half before I was scooped up by Nick Cannon to co-host The Daily Cannon on Amazon’s AMP app. My radio experience definitely played a big part in landing my current gig with Nick—but so did my TikTok presence. During my Unemoloyment stint, I amassed a 1.2 million following due to my story telling skills and my ability to be genuine and vulnerable. Covid was definitely a blessing in disguise for my career and made me realize that I was capable of more than I had ever imagined.
How did you build your audience on social media?
I built my social media presence during Covid. I didn’t set out to build a large audience or to make money off of the site-but as a therapy of sorts. A creative outlet that allowed me to use my radio chops and talk openly about my Unemoloyment struggles. It resonated with a lot of people. As did my dating stories. My advice to anyone looking to be a content creator would be to just lean into whatever makes you unique. Whatever makes you…YOU. If you’re a klutz-own it. If you’re a little odd or goofy-own it. The internet loves genuine people.
Looking back, are there any resources you wish you knew about earlier in your creative journey?
I often kick myself that I didn’t start TikTok sooner. I thought it was just for kids and for dancing. Boy, was I wrong. But I also know that I needed to be in the headspace that I was in order to succeed initially. I don’t know if I would have been as successful on the app if I had started when I still had a job and things were going well. I don’t think I would have been as vulnerable and forthcoming. That’s also why I have such a loyal base-they’ve seen me work really hard to get where I am. My wins are their wins since they’ve been on the journey with me from the beginning.
Contact Info:
- Instagram: https://instagram.com/masononthemic
- Other: https://www.tiktok.com/@masononthemic?_t=8egPZh0zTiM&_r=1