We were lucky to catch up with Maryna Papiashvili recently and have shared our conversation below.
Alright, Maryna thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?
Baking was always my passion, I loved cooking and baking since I was 10. I was making cakes for my family at first, but one day my girlfriend asked if I could make a cake for her. That`s how my business started. I became quite popular in my city and was making orders after my regular work. In 2020 I came to USA with Fiancé visa (I’m from Ukraine). My husband persuaded me to start a bakery business, I didn`t believe I could do that here though. And here we are)
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I make my cakes and sweets from scratch. All my products are made from natural and fresh ingredients without any added artificial flavors, preservatives, etc. Quality inside and outside is very important for me. I tried to mix American and Eastern European kind of pastries in my menu, to provide the perfect combination of flavors and textures. The most enjoyable part for me is decorating. I always try new techniques and never stop learning. I’m honored to had the workshops with such an amazing world known bakers as Kek couture (Turkey) , Tortik Annushka, Elena Gnut, Ilzi bakery (Russia) and Pastelaria Batalha (Portugal). And I plan to continue improving my skills.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
The only way to build your reputation within this market is quality, quality and quality. You have to be 100% confident the product you sell to customers is perfect inside and outside. Also, the quality of service. Your customer should know that it`s easy and smooth to work with you. It makes life easy for your customer. And they are more likely to stay and order again.
We’d love to hear the story of how you built up your social media audience?
Being a baker in social media, I can see a lot of bakers make one mistake. They don’t understand in social media you don`t sell a cake, you sell a picture. Because your potential customer can`t smell or taste your pastry. The only tool you have is a picture or video. I`d recommend to invest in a good device (at least a phone with a good camera), light boxes and backgrounds. Also, learn basic food photography knowledge to be able to make delicious pictures. That will help a lot.
Contact Info:
- Website: https://www.piggysbakerysatx.com/
- Instagram: https://www.instagram.com/piggysbakerysatx/
- Facebook: https://www.facebook.com/piggysbakerysatx